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Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have created an image of Chinese outbound tourists among the residents and have impacted on the sustainability of Thai tourism. This study aims to contribute a more comprehensive and nuanced understanding of the image of Chinese outbound tourists from the perspective of Thai residents’.

In-depth interviews were conducted with 15 Thai residents who have frequent contact with Chinese tourists.

The results reveal that Thai residents’ perceptions of Chinese tourists include both positive and negative images. Positive images consist of being filial and friendly (e.g. taking good care of the elderly and having close emotional ties within their touring group) and being wealthy and auspicious (e.g. having a lot of money to spend and tipping generously). Negative images include moral norms (e.g. making loud noises and jumping into a queue), hygiene habits (e.g. littering and spitting) and religious culture (e.g. touching and climbing Buddha statues).

This qualitative research promotes the study of destination residents’ perceptions of tourists’ in the context of outbound tourism and enriches the application of social representation theory from the perspective of residents in the field of tourism marketing. It generates a more nuanced comprehension of Thai residents’ perceptions of Chinese tourists, contributes to the government’s formulation of guidelines for civilised tourism and has benefits to the sustainable development of tourism destinations.

泰国居民对中国游客的形象感知

摘要

几十年来, 泰国一直是中国游客的主要出境旅游目的地。中国游客在泰国表现出的行为在居民中创造了中国出境游客的形象, 并影响了泰国旅游业的可持续性。这项研究旨在从泰国居民的感知出发, 对中国出境游客的形象进行更全面、细致的了解。

对15位经常与中国游客接触的泰国居民进行了深入访谈。

结果表明, 泰国居民对中国游客形象的感知既包括正面形象也包括负面形象。正面的形象包括孝顺和友善（例如, 照顾老人, 并在其旅行团中保持紧密的情感联系）, 富有和吉祥（例如, 有很多钱可花, 并慷慨地付小费）, 而负面的形象则包括道德规范（例如, 大声喧哗, 并插队）, 卫生习惯（例如, 乱扔垃圾和随地吐痰）以及宗教文化（例如, 触摸和爬到佛像上）。

这项定性研究弥补了出境旅游背景下目的地居民对游客形象的感知的差距, 并且从居民的角度出发丰富了社会表象理论在旅游营销领域的应用。它使泰国居民对中国游客的认识更加细致, 有助于政府制定有针对性的文明旅游指导方针, 有利于旅游目的地未来的可持续发展。

Percepción de los residents tailandeses sobre el comportamiento de los turistas chinos

Por décadas, Tailandia ha sido un principal destino tulístico de turismo emisor para los turistas chinos.El comportamiento de los turistas chinos en Tailandia ha impresionado las imagenes de los turistas chinos emisores a los habitantes, y ha afectado la sostenibilidad de la industria turística de Tailandia. Esta investigación tiene como objetivo comenzar con la percepción de los habitantes tailandeses para conocer una comprensión más completa y detallada de las imagenes de los turistas chinos emisores.

Entrevisitar en profundidad a 15 habitantes tailandeses que a menudo contactan con los turistas chinos.

Los resultados muestran, las percepciones de los habitantes tailandeses de las imagenes de los turistas chinos contienen las imagenes positivas y negativas. Los imágenes positivas incluyen fiedad filial y amabilidad (por ejemplo, cuida a los ancianos y mantiene una estrecha conexión emocional con su grupo de viaje), riqueza y buena suerte (Por ejemplo, tiene mucho dinero para gastar y propina generosa.) pero las imagenes negativas incluyen las normas étias (por ejemplo, hace ruido fuerte y corta en línea.) los hábitos de higienes (por ejemplo, tira basura al azar y escupiendo por todas partes.) y cultura religiosa (por ejemplo, toca y trepa los estatuas de Buda.)

Esta investigación cualitativa cierra la brecha en los percepciones de los habitantes de desino de las imagenes de turistas en el contexto del turisimo emisor y comenza con los aspectos de los habitantes enriquece la aplicación de la teoría de la representación social en el campo de marketing turístico. Deja los habitantes tailanteses conocer a los turistas chinos más detallada y ayuda al gobierno a desarrollar pautas específicas de turismo civilizado y es benificioso para el futuro desarrollo sostenible de los destinos turísticos.

This paper aims to examine the effect of consumer inertia – a tendency to adhere to prior purchase decisions despite the existence of preferable alternatives – on the relationships between switching costs and customer retention, and explain the controversy within them in the context of budget hotels.

An empirical test was conducted via structural equation modelling based on 337 self-administered questionnaires from customers at six of Chinese popular budget hotels.

Consumer inertia was a significant mediator between switching costs and customer retention. Specifically, consumer inertia completely mediated the effects of financial switching costs on customer retention, but partially did between procedural switching costs and customer retention. By introducing consumer inertia, the explanatory power of customer retention improved significantly by 19%.

This paper clarifies the effects of multiple dimensions of switching costs on customer retention via the mediating role of consumer inertia and partly addresses the inconsistency in the prior studies from an inertia perspective.

COVID-19 has severely affected urban and rural tourism in China, which has been extensively reported in the newspapers. This paper aims to discuss the impact of COVID-19 on urban and rural tourism at each critical juncture of the COVID-19 pandemic, as well as the studies, measures and attitudes of various stakeholders toward urban and rural tourism and their future development.

This paper collects Chinese news reports as the research object and uses ROST Content Mining 6.0 and Gephi software to analyze and visualize the data for high-frequency words and analyzed the discourse of stakeholders within the newspaper text.

This study found that prior to February 20, 2020, the Chinese Government mainly focused on pandemic prevention. From February 21 to April 3 (before The Qingming Festival), resumption of work and production became the theme. From April 4 to May 1 (before May Day), a time-sharing reservation system was widely implemented and the differentiation between urban and rural tourism became more prominent. After May 1, rural tourism attracted greater attention.

This paper uses discourse analysis to understand the impact of COVID-19 on urban and rural tourism from the perspective of time nodes and the relationship between various stakeholders and predicts the development trends within urban and rural tourism. This paper enriches and expands tourism management knowledge in the face of major crises, providing valuable advice for managers and investors and makes suggestions for the development of urban and rural tourism.

COVID-19已严重影响了中国的城市和乡村旅游业, 报纸上对此进行了广泛报道。本文旨在探讨在COVID-19大流行的每个关键时刻对城乡旅游的影响, 以及各种利益相关者对城乡旅游及其未来发展的观点, 措施和态度。

本文以中文新闻报道为研究对象, 利用ROST Content Mining 6.0和Gephi软件对高频词数据进行分析和可视化, 分析了报纸正文中利益相关者的话语。

这项研究发现, 在2020年2月20日之前, 中国政府主要将重点放在疫情防控上。 2月21日至4月3日（清明节之前）, 复工复产成为主题。 从4月4日至5月1日（五一节之前）, 分时预约系统得到广泛实施, 城市和乡村旅游业的区别更加突出。 5月1日之后, 乡村旅游引起了更多关注。

本文通过话语分析从时间节点和各个利益相关者之间的关系的角度了解了COVID-19对城乡旅游业的影响, 并预测了城乡旅游业的发展趋势。 面对重大危机, 本文丰富和扩展了旅游管理知识, 为管理者和投资者提供了宝贵的建议, 并为城乡旅游业的发展提供了建议。

COVID-19 ha afectado gravemente al turismo urbano y rural en China, que ha sido ampliamente informado en los periódicos. Este documento tiene como objetivo discutir el impacto de COVID-19 en el turismo urbano y rural en cada coyuntura crítica de la pandemia de COVID-19, así como los puntos de vista, las medidas y las actitudes de diversos interesados en relación con el turismo urbano y rural y su desarrollo futuro.

Este documento recopiló informes de noticias chinos como objeto de investigación y utilizó el software ROST Content Mining 6.0 y Gephi para analizar y visualizar los datos de palabras de alta frecuencia y analizó el discurso de los interesados dentro del texto del periódico.

Este estudio encontró que antes del 20 de febrero de 2020, el gobierno chino se centró principalmente en la prevención de la pandemia en lugares pintorescos. Del 21 de febrero al 3 de abril (antes del Festival de Qingming), la reanudación del trabajo y la producción se convirtió en el tema. Desde el 4 de abril hasta el 1 de mayo (antes del Primero de Mayo), se implementó ampliamente un sistema de reserva de tiempo compartido y la diferenciación entre el turismo urbano y el rural se hizo más prominente. Después del 1 de mayo, el turismo rural atrajo mayor atención.

En este documento, se utiliza el análisis del discurso para comprender el impacto de COVID-19 en el turismo urbano y rural desde la perspectiva de los nodos de tiempo y la relación entre los diversos interesados y se predice las tendencias de desarrollo dentro del turismo urbano y rural. Este trabajo enriquece y amplía el conocimiento de la gestión turística frente a las grandes crisis, brindando valiosos consejos a administradores e inversores, y hace sugerencias para el desarrollo del turismo urbano y rural.

Restorative experiences relieve fatigue or stress, leading people to feel more energetic. Activation theory and the nature–dose framework hold travel duration as a crucial influence on restorative effects, yet these factors may not demonstrate a simple linear relationship. This paper, thus, aims to explore the relationship between travel duration and restoration based on a survey conducted during a seven-day holiday (the longitudinal data spanned two months); and explore the reasons for this relationship and the mechanisms for lasting restorative effects based on diary analysis.

Mixed methods were used in this study. Questionnaires regarding restorative effects were administered to 232 people at six time points before, during and after a holiday. Participants were also asked to keep a diary during their trips. Data were first tested for common method bias and were then processed via independent sample t-tests, analysis of variance and time-series analysis.

Restorative effects were consistently higher in the travel group than in the non-travel group. Additionally, an inverted U-shaped relationship emerged between travel duration and the restorative effects of a holiday; a moderate duration had stronger restorative effects than a duration that was too long or too short. More importantly, the study found that participants who traveled for a moderate duration (longer or shorter) engaged in non-judgmental challenging (relaxing) activities at least once. They also demonstrated greater eudaimonism (hedonism) and stronger, more sustained restoration versus the original set point. In addition, results revealed how travel activities, emotions, moderators and restorative effects were constructed.

Longitudinal data indicated an inverted U-shaped relationship between travel duration and restoration. Achieving lasting restorative effects requires effort and non-judgmental challenging activities for a moderate travel duration and frequency. The study uncovered mechanisms influencing the relationship between travel experiences and restorative effects. The results offer guidance for research on “travel prescriptions” and for the health and stress relief market.

Inverted U-shaped curve for different travel durations and restorative effects at T3.

The non-judgmental challenging group showed lasting and stronger restorative effects over the next two months.

恢复性体验是指从疲劳或压力状态恢复到感觉更好或更有活力的状态。基于激活理论和自然剂量框架, 旅行停留时长是恢复效果的一个关键变量, 但两者之间可能并不是简单的线性关系。本文旨在（1）基于两个月的纵向数据, 探讨固定假期旅行停留时长与恢复效果之间的关系; （2）根据假期日记内容进一步分析以上关系产生的可能原因及达到持久恢复效果的作用关系。

该研究采用了混合方法。在度假前、度假中和度假后的六个纵向时间点, 对232人进行了与恢复效果有关的问卷调查。且参与者在整个假期中每天记日记。对数据进行了常见方法偏倚、独立样本t检验、方差分析和时间序列分析。

（1）在整个调查期间, 旅行组的恢复效果始终高于非旅行组; （2）旅行停留时长与恢复效果之间的关系呈倒U型, 适度的旅行停留时长可以得到更好的恢复效果; （3）适度（太长或太短）旅行停留时长的参与者更多地参与非评判的挑战性（享乐性）的活动, 表现出更大的实现主义（享乐主义）倾向, 并获得了更强、更持久的恢复效果。进一步地, 研究结果揭示了旅游活动类型、情绪、调节变量和恢复性效果之间的作用关系。

纵向数据分析表明旅行停留时长和恢复效果之间呈现倒U型, 要实现持久的恢复效果需要努力参与非评判的挑战性活动。这项研究揭示了旅行体验和恢复效果之间的关系, 研究结果为促进旅游成为健康和压力缓解市场的处方提供了理论基础和实践指导。

Las experiencias reparadoras alivian la fatiga o el estrés, haciendo que las personas se sientan con más energía. La teoría de la activación y el marco naturaleza-dosis sostienen que la duración del viaje es una influencia crucial en los efectos reconstituyentes que provocan en las personas, aunque estos factores pueden no demostrar una relación lineal simple. Así pues, este artículo pretende 1) explorar la relación entre la duración del viaje y la recuperación de las personas, a partir de una encuesta realizada durante unas vacaciones de 7 días (los datos longitudinales abarcaron dos meses); y 2) explorar las razones de esta relación y los mecanismos de los efectos reparadores duraderos a partir del análisis de diarios.

En este estudio se utilizaron métodos mixtos. Se administraron cuestionarios sobre los efectos reconstituyentes a 232 personas en seis momentos antes, durante y después de unas vacaciones. También se pidió a los participantes que llevaran un diario durante sus viajes. En primer lugar, se comprobó que los datos no presentaran sesgos por métodos comunes y, a continuación, se procesaron mediante pruebas t de muestras independientes, análisis de la varianza y análisis de series temporales.

Los efectos reparadores fueron sistemáticamente mayores en el grupo que viajó que en el que no viajó. Además, surgió una relación en forma de U invertida entre la duración del viaje y los efectos reconstituyentes de las vacaciones; una duración moderada tuvo efectos reparadores más fuertes que una duración demasiado larga o corta. Por último, los participantes que viajaron durante una duración moderada (más larga o más corta) realizaron más actividades estimulantes no perjudiciales (relajantes). También demostraron un mayor eudaimonismo (hedonismo) y una recuperación más fuerte y sostenida en comparación con el punto de partida inicial. Los resultados revelaron cómo se relacionaban las actividades de viaje, las emociones, los moderadores y los efectos reparadores.

Los datos longitudinales indicaron una relación en forma de U invertida entre la duración del viaje y la recuperación de las personas. Lograr efectos reparadores duraderos requiere esfuerzo y actividades para una duración moderada del viaje. El estudio descubrió mecanismos que influyen en la relación entre las experiencias de viaje y los efectos reconstituyentes. Los resultados ofrecen orientaciones para la investigación sobre las “recetas de viaje” y para el mercado de la salud y el alivio del estrés.

This study examines factors influencing viewers' impulse buying intention in live streaming. The authors draw upon the value theory to theorize how the product (i.e., local presence) and para-social interaction (PSI) in live-streaming shopping improve customers' shopping values and how these values subsequently influence their urge to buy impulsively. In addition, the authors examine value differences in live-streaming shopping through gender differences and previous shopping experiences.

An online survey was conducted in this study. Members with browsing or shopping experience of live-streaming shopping sites were invited. The structural equation model was used to conduct confirmative factor analysis (CFA) to assess the convergent validity (item loadings), internal consistency (reliability), discriminant validity, causality hypotheses, and mediating effects.

Utilitarian value appears more important than hedonic value in influencing consumers' urge to buy impulsively. Moreover, PSI with the co-viewers is more influential than PSI with the streamer on utilitarian and hedonic values. Finally, gender differences and prior live-streaming shopping experience moderate the relationship between shopping values and the urge to buy impulsively.

The authors extend the concept of PSI from a celebrity (the streamer) to co-viewers and find that PSI with co-viewers is crucial to impulse buying in live streaming. Additionally, the authors’ finding reveals that consumers with individual differences may react differently to the same set of perceived values in determining the level of their impulse shopping intention.

This study aims to focus on identifying the business risks that cause a delay in the oil and gas projects and suggest the way forward toward the better development of the city gas distribution (CGD) sector in India by suggesting the appropriate mitigation strategies.

The study is a systematic review of literature on risks causing a delay in oil and gas projects. Comprehensive literature was carried out following a seven-step model to develop an exhaustive list of risk classifications and factors, risk identification methods and strategies to mitigate the risks. Weighted average ranking method is used to identify the top ten risks affecting oil and gas projects.

This research identifies the top ten risks frequently impacting the oil and gas projects, which are project cost, improper project management, change in economic parameters, currency exchange rate, government regulations and laws, contractor and subcontractors issues, lack of skilled labor, delay in approvals, health and safety issues and force majeure. These risks are primarily responsible for cost overrun and project delay. Additionally, this study recommends the implementation of joint risk management to avoid CGD project delay.

The CGD industry is in the growing stage with many projects under construction. However, there is a lack of research to manage risks in the CGD project. This study contributes to the limited literature available on risk management in oil and gas projects. Additionally, it highlights the need for further research to explore the different risks factors affecting the CGD business and its operations and subsequently develop appropriate mitigation strategies.

This study aims to identify the operational and financial risks associated with the city gas distribution project in India and suggest appropriate strategies to mitigate them.

This study aims to identify the operational and financial risks associated with the city gas distribution project in India and suggest appropriate strategies to mitigate them. The survey data is evaluated using factor analysis to understand the latent structure of the critical risk factors. Second, the author uses Situation, Actor and Process–Learning, Action and Performance framework to suggest the mitigation strategies for the identified operational and financial risk factors.

The research identified five critical risk factors and suggested 39 mitigation strategies to address operational and risk factors impacting CGD projects. The findings of this research will enable the CGD companies to formulate long-term strategies for their business and adopt proactive measures to mitigate the operational and financial risks causing delay and increasing project costs. This study also highlights the importance of government support in developing a conducive environment for CGD industry to thrive.

The CGD projects are critical for natural gas growth in India’s energy mix. The project delay leads to a rise in the total cost involved and increases the payback period for the CGD companies. To the best of authors’ knowledge, this research is first of its kind that identifies the critical operational and financial risks affecting CGD projects in India and suggests the mitigating strategies for them.

This paper aims to prepare third-order nonlinear optical (NLO) organic materials with large nonlinear optimization value, high damage threshold and ultrafast response time.

A series of novel symmetric and asymmetric compounds possessing third-order NLO properties were synthesized using 1,3,5-tribromobenzene as the basis. The photophysical and electrochemical properties, as well as the click reactions, were characterized by means of UV–VIS–NIR absorption spectroscopy and cyclic voltammetry.

The donor–acceptor chromophores were inserted into compound, making the molecule to have a broader absorption in the near-infrared regions and a narrower optical and electrochemical band gap. It also formed an electron-delocalized organic system, which has larger effects on achieving a third-order NLO response. The third-order NLO phenomenon of benzene ring complexes was experimentally studied at 532 nm using Z-scan technology, and some compounds showed the expected NLO properties.

The click products exhibit more NLO phenomena by performing different click combinations to the side groups, opening new perspectives on using the system in a variety of photoelectric applications.

This study aims to discover the factors which influence user satisfaction levels and their continuous use intention (CUI) of academic library social media, and then considers how to promote and improve further work on library social media to reduce user churn and increase user satisfaction.

An updated DeLone and McLean information systems success (D&M ISS) model and the expectation confirmation model for information systems continuance (ECM-ISC) with new variables of emotions are used to examine the factors which influence user satisfaction levels and CUI of academic library social media through 445 questionnaires. Partial least squares structural equation modelling was used to analyse the data and presented in tables.

The results show that information quality, system quality and emotions affect user satisfaction and CUI, and reveal that emotions can affect that most obviously.

The WeChat public platform is mainly used in China, so the study only focuses on Chinese academic libraries. There are still limitations on the settings of observed variables which cannot cover all the causes of users’ positive and negative emotions. In addition, although the respondents of this questionnaire can represent academic library users, 445 samples are still fairly low in contrast to the great number of academic library WeChat public platform users.

This study integrates ECM-ISC and D&M ISS models, adds positive and negative emotions as new variables, to broaden the application scope of these models, and demonstrates the applicability of these two models in the fields of researching academic library social media, expanding and deepening related theories above. This also provides practical reference for academic libraries on how to improve user satisfaction and CUI of academic library social media and academic library WeChat public platforms, promoting the development of academic library social media.

This study aims to investigate how natural resource-seeking as a type of strategic intent influences foreign direct investment (FDI) location choice. Grounded in the strategic intent approach and institution theory, the authors developed an interactive conceptual framework by integrating natural resource-seeking intent (NRI) with regulatory institutional factors.

The authors developed an interactive conceptual framework by integrating NRI at a firm level with regulatory factors of governmental support, political risk and economic freedom at country level. Using empirical data from a sample of 137 Chinese outward foreign direct investment (OFDI) projects in 19 Asian countries, statistical analysis was conducted using a conditional logistic regression technique.

Empirical findings from our study suggest that NRI has a strong influence on OFDI location choice of the Chinese firms. More importantly, the results demonstrate that influence of NRI on location choice is contingent on the regulatory forces both in the home and host countries settings. NRI is more likely to influence FDI location choice when government support from the home country is stronger and/or when political risk in a host country FDI is higher.

This is an empirical-based original study, and it contributes to the literature in several ways. First, the study enriches the strategic intent approach by demonstrating the contingency conditions from regulatory factors, especially home government support on a firm’s pursuit of NRI. Second, the study provides an explanation for the behaviour pattern of Chinese OFDI regarding their response to political risk in a host country. Third, the study demonstrates the influence of “institutional embededness” on the firm’s strategic intent. Managerial and policy implications are also discussed.