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This paper examines the literature relating to tribalism and considers its existence and its relevance to the marketing of sport. Tribal marketing is not a feature of the philosophy dominating today's sports marketing programmes. It is suggested, however, that more focus be placed on the interactions and relationships of groups of sports spectators as tribal members, and this paper presents factors that should be considered by the sports marketer to encourage and facilitate tribalism.

The United States should take the lead in mobilizing the financial resources of the international community to support a new and radical approach to foreign aid for Islamic countries. This approach – a shift from large‐scale aid to the countries themselves or in the form of massive state‐controlled projects, both managed by central governments – to smaller, community‐directed initiatives across countries – can reap dramatic benefits. There is strong evidence to suggest that supporting communities in achieving their selfdescribed goals will help secure the economic future of Morocco and Jordan, which are entering into a free trade era with theWest, will help resolve the seemingly intractable Israeli‐Palestinian conflict, and significantly further the economic and political reconstruction of Iraq and Afghanistan. As the local development process unfolds, it would marginalize secular and religious extremists, thereby strengthening international security. And by providing through this form of aid a vehicle for successful public diplomacy, the United States would foster an environment where mutual understanding on broader geopolitical issues is attainable. If realized, these profound benefits will be achieved by local communities creating prosperity through a pluralist democratic process. The United States and other nations should make funding of community‐initiated development in Islamic nations the highest priority, which can pave the way towards a new era of Islamic‐Western relations.

The authors used signaling theory to explain negative perceptions of individuals on the autism spectrum (IotAS) in the job interview and explored whether parasocial contact could improve perceptions.

Participants were randomly assigned across six experimental conditions. Some received information that IotAS' social and communication differences prevent them from attaining jobs they could perform (information), some received this information and watched a video showing IotAS working competently (parasocial contact) and others were exposed to neither information nor video (control). Participants then watched a mock interview of a job candidate presenting as an IotAS or neurotypical and gave their first impressions of him, perceptions of his job suitability and selection decision.

Participants had less favorable first impressions of the IotAS-presenting candidate and perceived him as having lower job suitability and were therefore less likely to select him. Parasocial contact had no effect. However, participants who had received information that IotAS' differences keep them from being hired for jobs they could do perceived the IotAS-presenting candidate as more suitable for the job and had greater intentions to interact with and select him.

The authors enhance understanding of autism in the workplace by explaining how IotAS' signaling behavior during a job interview impedes their selection. The authors also provide evidence that a brief message that IotAS' social and communication differences keep them from securing jobs they could perform can promote IotAS' selection by focusing decision-makers on their job-relevant qualifications.