Data from the American Hospital Association’s Annual Survey of Hospitals, which are used to produce the AHA Guide, Hospital Statistics, and other data products, are widely used by…
Abstract
Data from the American Hospital Association’s Annual Survey of Hospitals, which are used to produce the AHA Guide, Hospital Statistics, and other data products, are widely used by hospital administrators, academic researchers, and healthcare marketers. Although they are widely used, many who use data from the survey are unaware of their limitations and problems. Such problems include: inaccuracies and inconsistencies in reporting; low response rates to certain data items; biases in reporting; and a lack of publicly available technical documentation concerning the statistical methodology of the survey, particularly its estimation and imputation procedures for missing data. Failure to be sophisticated consumers of data products can misdirect the outcome of important planning and marketing efforts.
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Edward Rafalski and Ross Mullner
Pairing organizational policies and procedures with data mining techniques, healthcare marketing professionals can effectively ensure compliance with the new patient privacy…
Abstract
Pairing organizational policies and procedures with data mining techniques, healthcare marketing professionals can effectively ensure compliance with the new patient privacy standards established by HIPAA. To ensure compliance, integrated data warehouses can record individual patient requests to “opt‐in” to receiving marketing materials from healthcare organizations, while those patients who “opt‐out” can be excluded from purchased or shared databases. If appropriate steps are taken, marketing professionals can continue to segment and target specific healthcare market niches using data mining techniques.
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Greg Finlayson and Ross Mullner
The purpose of this paper is to review the issues regarding direct‐to‐consumer advertising that have been identified in the literature from the perspective of consumers, consumer…
Abstract
Purpose
The purpose of this paper is to review the issues regarding direct‐to‐consumer advertising that have been identified in the literature from the perspective of consumers, consumer groups, physicians, the medical profession and the pharmaceutical industry.
Design/methodology/approach
Literature from international sources was reviewed to identify themes relating to direct‐to‐consumer advertising.
Findings
Direct‐to‐consumer advertising is expressly permitted in only two developed countries (USA and New Zealand). All other countries place various limitations on the practice. The debate surrounds whether or not the advertising provides a public health benefit.
Originality/value
The debate over direct‐to‐consumer advertising continues in jurisdictions around the world. This paper identifies and summarizes the issues that are being considered.
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Jakob Müllner, Igor Filatotchev and Thomas Lindner
The purpose of this paper is to bridge the disciplinary divide between international finance and international business (IB) to realign academic research with business reality in…
Abstract
Purpose
The purpose of this paper is to bridge the disciplinary divide between international finance and international business (IB) to realign academic research with business reality in which strategy and finance align to determine firms’ success or failures.
Design/methodology/approach
The authors discuss theoretical differences between the fields of international finance and IB strategy that caused the fields to develop in isolation with little fertilization across disciplines. The authors review scarce interdisciplinary contributions between the fields. Finally, the authors identify complementarities that suggest fruitful avenues for future research.
Findings
The authors find a persistent disconnect between finance and strategy/IB literature that can be explained by fundamentally different aims and assumptions about the markets. While finance theory seeks to explain typical effects under functioning markets, strategy and IB theories focus inherently on exceptional effects and market inefficiencies.
Research limitations/implications
The fundamental theoretical differences that isolate finance and strategy/IB create avenues for interdisciplinary research that harness the complementarities of the two disciplines. These include strategic aspects of capital structure, internal capital market inefficiencies, corporate governance, capital market liability of foreignness and institutional aspects of financial management.
Practical implications
With this paper, the authors not only bring academic researchers in finance and strategy closer to corporate practice. The theoretical discussion also challenges the functional blind spots of practitioners and encourages more holistic decision-making.
Social implications
Challenging market functioning and recognizing market inefficiencies using strategy and IB foundations connects financial economics with non-market topics such as environment, society and governance or impact investing.
Originality/value
The value and originality of the paper come from the qualitative, epistemological approach to study and analyse the divide between international finance and strategy/IB scholarship.
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Hasan Ozyapici and Veyis Naci Tanis
The purpose of this paper is to explore the differences between a traditional costing system (TCS) and resource consumption accounting (RCA) based on a case study carried out in a…
Abstract
Purpose
The purpose of this paper is to explore the differences between a traditional costing system (TCS) and resource consumption accounting (RCA) based on a case study carried out in a hospital.
Design/methodology/approach
A descriptive case study was first carried out to identify the current costing system of the case hospital. An exploratory case study was then conducted to reveal how implementing RCA within the case hospital assigns costs differently to gallbladder surgeries than the current costing system (i.e. a TCS).
Findings
The study showed that, in contrast to a TCS, RCA considers the unused capacity, which is the difference between the work that can be performed based on current resources and the work that is actually being performed. Therefore, it assigns lower total costs to open and laparoscopic gallbladder surgeries. The study also showed that by separating costs into fixed and variable RCA allows managers to benefit from a pricing strategy based on the difference between the service’s selling price and variable costs incurred in providing that service.
Research limitations/implications
The limitation of this study is that, because of time constraints, the implementation was performed in the general surgery department only. However, since RCA is an advanced system that has the same application procedures for any department inside in a hospital, managers need only time gaps to implement this system to all parts of the hospital.
Practical implications
This study concluded that RCA is better than a TCS for use in health care settings that have high overhead costs because it accurately assigns overhead costs to services by considering unused capacities incurred by a hospital. Consequently, this study provides insight into both measuring and managing unused capacities within the health care sector. This study also concluded that RCA helps health care administrators increase their competitive advantage by allowing them to determine the lowest service price.
Originality/value
Since the literature review found no study comparing RCA with TCS in a real-life health care setting, little is known about differences arising from applying these systems in this context. Thus, the current study fills this gap in the literature by comparing RCA with TCS for both open and laparoscopic gallbladder surgeries.
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Maryam Tanabandeh, Sanjar Salajegheh and Masoud Pourkiani
This paper aims to characterize and identify the existing research on risk management in the export development of high-tech products.
Abstract
Purpose
This paper aims to characterize and identify the existing research on risk management in the export development of high-tech products.
Design/methodology/approach
The authors conducted a systematic mapping study to identify and analyze related literature. The authors identified 96 primary studies, dated from 2000 to 2018 and classified them with respect to research focus, types of research and contribution.
Findings
A total of 32 studies were identified and mapped, synthesizing the available evidence on risk management in the export development of high-tech products. “Currency risk” with 13 articles is the dominant research focus. Regarding the research type, “Solution proposal” is the most frequently used research type. “Case study”, “Regression analysis” and “Survey”, respectively, were the most used research methods. However, “FANNIS”, “FAHP” and “Discussion paper” were used less often. “Solution proposal” was the most common research type between 2000 and 2018. Further, the number of publications has declined between 2010 and 2012.
Originality/value
This mapping study provides the first systematic exploration of the state-of-art on risk management research in the export development of high-tech products. The existing body of knowledge is limited to a few high-quality studies.