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Outlines the legislative structure surrounding advertising to children in Brazil, which is aimed at protecting children because of their lack of experience and vulnerability; it is based on the Brazilian Federal Constitution (BFC). Moves on to CONAR, the National Counsel [sic] of Advertising Self‐Regulation, which was set up by media associations in the 1980s and has a set of rules for ensuring that advertisers obey national regulations; and to the Brazilian Consumer Defence Code (CDC) enacted in 1990, which represents an increase in control by legislators and the judiciary. Indicates types of advertising prohibited: simulated, misleading and abusive, plus product placement. Concludes with provisions for participation of children in advertisements, and over the advertising of tobacco, alcoholic beverages, pesticides, medicine and guns.

Low-income consumers (LICs) have gained more attention from marketers after Prahalad and Hart (2004) called attention to untapped opportunities among the world’s poorest. Once neglected and seen as price-driven, more recent research has depicted LICs as brand-conscious consumers who are willing to pay a premium for quality. However, because LICs must balance their tight budgets with aspirations for branded items, this perspective may be too optimistic. To address this issue, the purpose of this paper is to investigate brand consideration and loyalty among LICs across a wide range of products.

The authors used a qualitative-inductive approach to assess LICs’ brand considerations across ten fast-moving consumer goods. In-depth interviews with 20 Brazilian LICs were conducted.

The authors found that brand loyalty among LICs is both context- and category-dependent. Patterns of loyalty are influenced by five factors: perceived differentiation, perceived risk, contextual usage, proportion of the category expenditure to household income and hedonic vs functional consumption. It seems that the interplay of these factors ultimately shapes differently the attitudes and repeated patronage of brands within each category among LICs.

Generalizability of findings is limited owing to the qualitative method used.

The authors provide practical insights to managers concerning key attributes that influence brand consideration and loyalty among LICs.

This paper adds to the yet limited knowledge on LICs and provides a deeper and more holistic understanding of the relation of LICs with brands.

The primary driver of future aviation has recently been sustainability. The rapid development of radically new, disruptive technologies and solutions should be regularly evaluated to maintain the desired trends in sustainable aviation. The purpose of this research can be listed as follows: (i) to propose a sustainable performance index and methodology (ii) to evaluate the new technologies and solutions, and (iii) apply them to evaluate the effect of technologies and solutions under development.

This paper introduces a total sustainable performance index for evaluating the sustainability; demonstrates its applicability to future development processes; recognizes the supporting new technologies and solutions by implementing their identification, evaluation and selection processes; and defines the major trends and drivers maintaining the sustainability of the future aviation.

This study has resulted in a proposed new “total sustainable performance index,” and methodology of identifying key drivers that allow defining the technology and solution-driven trends, and defines the major trends and listed technologies and solutions that may have a determining role in given trends.

There are dilemmas on taking into account the positive effects of aviation on the economy and society that may overwrite the costs and limited information about the foresight on new technologies and solutions.

It depends on access to required inputs.

Two-way effects of solid expectations of society on the possible greening of aviation can be listed as the social implication of this research.

The proposed “total sustainability performance index” totally evaluates sustainability, including a penalty, considering the policy (regulation) and interest of future generations.