Search results

Examines industrial goods pricing from several angles in a bid to find if pricing and marketing of goods is lagging in relation to more sophisticated practices in the consumer goods market. Finds little justification for the current unsophisticated method used by some price setters.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.