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Article
Publication date: 1 February 1969

Ronald Goldman

How do we educate in a multi‐racial society so that the population at large both understands and accepts the need for the same human rights to be enjoyed by all members of society…

130

Abstract

How do we educate in a multi‐racial society so that the population at large both understands and accepts the need for the same human rights to be enjoyed by all members of society irrespective of their colour, their religion, or their ethnic origins? This is no easy question and the battle has been fought many times in the last 150 years for the Catholic minorities in this country, Jewish minorities, and minorities generally. It is clear that it is insufficient merely to declare that human rights should be shared by all in society on an equal basis. Those who already agree will support demands for equal rights and those who do not will merely express their dissent. We are faced here not with a process of information, of helping people within a society to understand a new and sometimes a menacing or threatening group, but we are concerned basically with the whole question of how we develop and change the beliefs and attitudes of one group of people in relation to another. Psychologically we still do not know enough of how attitudes are formed and certainly we do not know enough about how attitudes are changed.

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Education + Training, vol. 11 no. 2
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 January 1969

Ronald Goldman

Not very long ago many of us, who were aware of racial conflict and the problems of human rights in other countries, would have been very surprised that this kind of seminar was…

117

Abstract

Not very long ago many of us, who were aware of racial conflict and the problems of human rights in other countries, would have been very surprised that this kind of seminar was necessary in the United Kingdom. Racial problems did not happen to us but did happen to our sister countries. The kind of problems which we have long looked at dispassionately from afar are now happening to us. Even as little as five years ago when I began certain investigations in schools and discussed immigration with educators and administrators in this country, few would admit that the writing was on the wall and that our long cherished tradition of political, religious, and racial tolerance would be subjected to strain.

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Education + Training, vol. 11 no. 1
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 March 1997

Frank A. Bellis

Perhaps no other obligation is as critical to the stability of a society than that of maintaining the integrity of government. For a government to function effectively, the public…

1196

Abstract

Perhaps no other obligation is as critical to the stability of a society than that of maintaining the integrity of government. For a government to function effectively, the public must be governed by leaders in whom they can put their trust. It is, in short, the most rudimentary concept of self‐government, although it may not be shared throughout the world. If government leaders, elected, appointed, anointed or even those who have seized their position of power by brute force, are perceived by the people they govern as untrustworthy, the stability of the respective society is effectively undermined. One need only go to countries like Mexico, Colombia, Brazil, South Africa, Guatemala, Nigeria or the Eastern European countries, to witness this cause and effect relationship.

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Journal of Financial Crime, vol. 5 no. 1
Type: Research Article
ISSN: 1359-0790

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Article
Publication date: 1 March 1969

The colleges of education have been transformed, some of them out of all recognition, if numbers alone are indicative. Ten years ago only three training colleges in England and…

16

Abstract

The colleges of education have been transformed, some of them out of all recognition, if numbers alone are indicative. Ten years ago only three training colleges in England and Wales had over 500 students. Now, out of a total of 161, about 14 have upward of 1000 and we are rapidly reaching a situation in which 750 places will be a minimum for respectable survival. The small, residential establishments for 100–200 students of the pre‐Robbins/Crosland era, have been thrown bang into the sixties, with responsibilities that would be condusive to schizophrenia in the most stable institutions. For not only do they have to cope with large numbers of restless students, many beyond permanent supervision off‐campus, and mix men with their women. They must also develop a totally different role in the education system.

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Education + Training, vol. 11 no. 3
Type: Research Article
ISSN: 0040-0912

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Book part
Publication date: 30 November 2020

Michele Lloyd

Abstract

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Gendered Domestic Violence and Abuse in Popular Culture
Type: Book
ISBN: 978-1-83867-781-7

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Article
Publication date: 4 May 2010

Rick Ferguson and Sharon M. Goldman

This paper seeks to encourage loyalty marketers to embrace cause‐related marketing.

2619

Abstract

Purpose

This paper seeks to encourage loyalty marketers to embrace cause‐related marketing.

Design/methodology/approach

The paper explores companies which have used or are using cause‐related marketing, from McDonald's 1984‐established Ronald McDonald House to the newer LIVESTRONG campaign, and examines which programs’ successes, failures and consumer reactions.

Findings

According to the 2008 Edelman goodpurpose study, 63 percent of consumers think companies spend too much on marketing and advertising and should set aside more for a “good cause”. Even during a recession, the study adds, 80 percent of global consumers think it is still important that brands and companies set aside money for a social purpose. A recent survey of 9,000 consumers worldwide by Boston Consulting Group indicates that, despite the economic downturn, buying green products remains a priority – a majority of respondents in all countries expressed a willingness to pay a premium of 5 percent or more for green products, and 73 percent considered it important that companies have good environmental records.

Practical implications

Today, cause marketing is more than just a trend – it is an imperative. What began as a simple way to build brand affinity has become a consumer expectation in an era in which sustainable and ethical consumer choices are more important than ever before. And within that framework, loyalty marketing tactics are at the heart of creative innovation.

Originality/value

The paper presents exclusive interviews with representatives from some of the largest marketing firms in the industry today and offers tangible tips and tools to utilize in the real world marketing plans.

Details

Journal of Consumer Marketing, vol. 27 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 April 1982

Ronald Savitt

One of the most serious problems faced by the multinational retailer is the estimation of the structure of retail markets in the many countries that he might want to enter. While…

290

Abstract

One of the most serious problems faced by the multinational retailer is the estimation of the structure of retail markets in the many countries that he might want to enter. While marketing scholars have developed methods for assessing market potentials and for evaluating economic and political conditions, they have not been as successful in solving the market entry problem as it relates to the development of retailing. There are a large number of models of retail change which can be applied to the process, however, they generally fall short of management desires. In the first place, these models are often based on hypotheses of retail change in the North American market. In the second place, many of the models have not been formally tested within that environment and few have been evaluated in the wider context. Finally, these models are not comparative and the use of them in comparative analysis would suffer from the absence of acceptable categories and data. One approach that might help the difficulties of market entry is to apply historical research methods to the problem of understanding change. These methods by their very nature embody the elements of comparative analysis and offer the added advantage of dealing with specific firms and events rather than concentrating on more aggregate categories. By focusing on specific retailers in a single country and across many countries the researcher can develop general propositions which are deductively arrived at in a systematic fashion rather than rely on chance observation of aggregate structure and behaviour. Historical research demands a new outlook and sensitivity in the observation of events and in the analysis of data. The skills required to undertake such research have direct benefits because they force the researcher clearly to define the elements of his study in a way not possible when statistical methods are employed. Will such research be the answer to all of the issues of multinational retailing? The answer is clearly no; however, it can help managers and marketing scholars better understand the process of change in the past. There is no certainty that the past will predict the future, but understanding the process of change might make the future more manageable; and, what better place is there to start than a historical perspective?

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Management Decision, vol. 20 no. 4
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 January 2000

Eduardo Canabarro, Markus Finkemeier, Richard R. Anderson and Fouad Bendimerad

Insurance‐linked securities can benefit both issuers and investors; they supply insurance and reinsurance companies with additional risk capital at reasonable prices (with little…

1252

Abstract

Insurance‐linked securities can benefit both issuers and investors; they supply insurance and reinsurance companies with additional risk capital at reasonable prices (with little or no credit risk), and supply excess returns to investors that are uncorrelated with the returns of other financial assets. This article explains the terminology of insurance and reinsurance, the structure of insurance‐linked securities, and provides an overview of major transactions. First, there is a discussion of how stochastic catastrophe modeling has been applied to assess the risk of natural catastrophes, including the reliability and validation of the risk models. Second, the authors compare the risk‐adjusted returns of recent securitizations on the basis of relative value. Compared with high‐yield bonds, catastrophe (“CAT”) bonds have wide spreads and very attractive Sharpe ratios. In fact, the risk‐adjusted returns on CAT bonds dominate high‐yield bonds. Furthermore, since natural catastrophe risk is essentially uncorrelated with market risk, high expected excess returns make CAT bonds high‐alpha assets. The authors illustrate this point and show that a relatively small allocation of insurance‐linked securities within a fixed income portfolio can enhance the expected return and simultaneously decrease risk, without significantly changing the skewness and kurtosis of the return distribution.

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The Journal of Risk Finance, vol. 1 no. 2
Type: Research Article
ISSN: 1526-5943

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Case study
Publication date: 20 January 2017

Ronald T. Wilcox and Gerry Yemen

“After creating a market for his “new to the world” product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with…

Abstract

“After creating a market for his “new to the world” product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level by establishing a reseller arrangement, available to only a dozen or so of SAP's elite partners—widely considered in the enterprise software industry as a dream come true for technology entrepreneurs.

Suitable for use in MBA, EMBA, and GEMBA programs, this case offers the opportunity to focus decision making on several key marketing and sales issues. Should Tayur sign a deal with SAP, thereby handing significant control of the messaging and positioning of SmartOps to a global giant? How reliant on SAP did he really want to get? Would signing the deal make losing control of his company more likely and alienate prospects who were not fans of SAP? What would not doing the deal mean for the relationship with SAP? Would SAP go down the reseller route with a competitor? What exactly was a good reseller contract, and was it possible for a company as small as SmartOps to make the agreement a win-win?”

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Article
Publication date: 1 January 1998

Ronald E. Goldsmith

This article reports the findings from a survey on wine use and related consumer characteristics from 271 adult US consumers. A valid and reliable self‐report scale was used to…

379

Abstract

This article reports the findings from a survey on wine use and related consumer characteristics from 271 adult US consumers. A valid and reliable self‐report scale was used to measure wine innovativeness. Multi‐item scales also measured level of wine consumption, wine involvement, opinion leadership for wine, and real and subjective wine knowledge. As hypothesised, wine innovators reported using more wine than non‐innovators. They were also found to score higher on measures of wine involvement, wine opinion leadership, and subjective wine knowledge than those consumers less likely to be wine innovators. This pattern of characteristics is similar to that found for innovative consumers of other product fields and provides insights into the characteristics of wine innovators that marketers can use to develop better strategies for innovative wine products.

Details

International Journal of Wine Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 0954-7541

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