The customer portfolio and relationship management have been of contemporary interest to the academics and practitioners. This paper aims to systematically analyze the review and…
Abstract
Purpose
The customer portfolio and relationship management have been of contemporary interest to the academics and practitioners. This paper aims to systematically analyze the review and critique of this important area and broadly to discuss the customer portfolio theories and their implications in reference to marketing and purchasing perspectives.
Design/methodology/approach
The major conceptual contributions in the area of customer portfolio and relationship management have been categorically analyzed in the paper. The paper provides an insight of how marketers interpret and describe companies' actions and the discussion provides a framework for relationship management, the central tenet of which is to enable managers to invest their resources in the most efficient and effective way.
Findings
The review of literature shows that the customer portfolio analysis can provide strategic input to the firm towards developing a successful planning process. The conceptual discussion in the paper on relationship management may lead the strategies in managing the corporate social capital. The alternative models have been developed in the paper in reference to the market environment and values concepts discussing the triadic relationship among the organization, supplier and customer that reflects on the contemporary managerial perspectives.
Originality/value
The managerial implications of the discussion presented in the paper would be helpful to plan and create strategies to optimize returns on customer relationship over time. This paper would be of interest to the scholars as well as practitioners engaged in strategic planning of a firm.
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David Parra-Camacho, Rómulo Jacobo González-García and Manuel Alonso-Dos-Santos
To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.
Abstract
Purpose
To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.
Design/methodology/approach
A self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.
Findings
Three dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.
Research limitations/implications
The convenience sampling limits the extrapolation of the results.
Practical implications
Making the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.
Social implications
Small scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.
Originality/value
A contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.
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Akram Garepasha, Samad Aali, Ali Reza Bafandeh Zendeh and Soleyman Iranzadeh
The purpose of this paper is to investigate the effect of service quality and relationship quality on customer loyalty in different stages of the relationship life cycle in online…
Abstract
Purpose
The purpose of this paper is to investigate the effect of service quality and relationship quality on customer loyalty in different stages of the relationship life cycle in online banking services.
Design/methodology/approach
A total of 651 Iranian online banking customers participated in the research by completing questionnaires. The research hypotheses were tested using structural modeling technique.
Findings
The results showed that the relationship quality on customer loyalty in online banking services is affected by the relationship life cycle. The results also showed that online service quality, in the form of Utilitarian quality and Hedonic quality, has a positive effect both directly and indirectly on customer loyalty through online relationship quality.
Research limitations/implications
In this paper, the relationship dynamics was achieved through adding the relationship life cycle variable to the model. However, the study was a cross-sectional research and different results might be obtained if data was collected longitudinally.
Practical implications
In an online banking service, the role of relationship quality in the prediction of customer loyalty is reduced as the relationship ages. Therefore, marketers need to consider other marketing actions to continue their relationship with the customer in the long run.
Originality/value
This paper examines customer loyalty to online banking services from dynamic perspective by introducing relationship life cycle as a moderating variable for the first time. Therefore, the main contribution of this paper is to develop the relationship marketing literature in the field of relationship dynamics and to challenge the effectiveness of relationship marketing in the long run.
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Rômulo Marcos Lardosa Rebelo, Susana Carla Farias Pereira and Maciel M. Queiroz
This study aims to identify and analyze how Internet of things (IoT) technology affects supply chain management (SCM) performance.
Abstract
Purpose
This study aims to identify and analyze how Internet of things (IoT) technology affects supply chain management (SCM) performance.
Design/methodology/approach
A systematic literature review was conducted (using Scopus, JSTOR, Emerald, ProQuest, Science Direct and Web of Science) covering a 20-year timeframe (2000–2020). Out of 2,572 papers identified, 171 peer-reviewed papers from the most important journals were selected. Content analysis was used following the Global Supply Chain Forum (GSCF) SCM framework.
Findings
Regarding the GSCF SCM framework processes, most IoT-based studies have addressed improving order fulfilment, manufacturing flow management and demand management processes. However, no studies addressing the Supplier relationship management process were identified, suggesting that IoT-based applications are perceived to add more value in downstream than upstream SCM processes. The importance of using enabling technologies to realize the potential of value generation of IoT was also revealed. Findings suggest new research avenues related to product development and commercialization process, the supplier relationship management process, the returns management process, servitization strategies, new SCM models and new business models.
Research limitations/implications
The review encompasses only academic papers from journals considered the most relevant (retrieved from specific databases), using the impact factor as the quality criterion.
Practical implications
The findings can help business managers better understand the potential of IoT technology, such as the main applications identified in the literature and their impacts on SCM processes. Their importance in enabling technologies to leverage SCM performance is identified and the emerging SCM models/business models that IoT deployment can enable are highlighted.
Originality/value
This study contributes to filling a gap in the literature using a systematic literature review of how IoT technology affects SCM performance through content analysis, using an SCM framework to clarify which SCM processes are affected. Academic articles from the most important journals from 2000 to 2020 are identified.
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Under the governorship of opposition leader Luis Fernando Camacho, Santa Cruz is insisting that land demarcation is a local responsibility. A recent meeting between the…
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DOI: 10.1108/OXAN-DB263695
ISSN: 2633-304X
Keywords
Geographic
Topical
This paper aims to investigate the effect of climate board governance based on (1) carbon change committees, (2) critical mass of female board members and (3) carbon-related…
Abstract
Purpose
This paper aims to investigate the effect of climate board governance based on (1) carbon change committees, (2) critical mass of female board members and (3) carbon-related executive compensation, on the voluntary implementation and quality of carbon assurance.
Design/methodology/approach
Using stakeholder and critical mass theories, 978 firm-year observations for European Union firms for the 2017–2021 period are collected. Climate board governance and carbon assurance proxies come from the Carbon Disclosure Project.
Findings
Correlation and logit regression analyses show that climate board governance significantly improves carbon assurance (quality). The findings are robust to various robustness and endogeneity checks and are of great importance for researchers, regulators and business practice.
Originality/value
This analysis mainly contributes to previous studies by using a combined sustainable board governance score as a major driver of corporate carbon assurance practices for the first time.
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Ytavclerh Vargas, Ronald H. Puerta, Frits Palomino Vera, Doris Esenarro Vargas, Ciro Rodriguez Rodriguez and Bishwajeet Pandey
This paper aims to characterize the sexual maturation of M. flexuosa plantations in Tulumayo.
Abstract
Purpose
This paper aims to characterize the sexual maturation of M. flexuosa plantations in Tulumayo.
Design/methodology/approach
The methodology in this paper was selection of three plots in open field and usage of different densities of planting, after the maturation of the first plants, we began the quarterly evaluation. There was total 28 evaluations in seven years of age.
Findings
As a result, it was determined that at 12 years, the plots with lower density presented a greater number of mature individuals, with a predominance of female palms that produced an average of four bunches of fruit per year, and males five inflorescences. In addition, 15% of adult female plants went dormant, whereas males accounted for 3.4%. Reproductive cycles began in September and culminated in October of the following year, which were synchronized with rainfall.
Originality/value
Planting density was a determining factor in the early maturity of M. flexuosa and sustainable plantation management.
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Soumaya Ben Letaifa and Javier Reynoso
The purpose of this paper is to combine service-dominant logic premises with ecosystem characteristics in the base of the pyramid (BoP) environment, aiming to establish the…
Abstract
Purpose
The purpose of this paper is to combine service-dominant logic premises with ecosystem characteristics in the base of the pyramid (BoP) environment, aiming to establish the foundations of a new service ecosystem framework for BoP contexts.
Design/methodology/approach
This conceptual paper is developed by connecting service logic with an ecosystem perspective, developing theoretical propositions for sustainable service ecosystems at the BoP, and identifying future research direction using this new framework.
Findings
The paper first highlights main challenges faced in the BoP environment. It then constructs an ecosystem framework for BoP contexts composed by four theoretical propositions: first, need to shift from a top-down to a multi-actor BoP approach; second, need of social embeddedness for successful BoP initiatives; third, service co-creation for and with local communities with actors playing multiple social roles; and fourth, multi-actor and multi-dimensional value creation. Future research directions are identified related to these propositions.
Research limitations/implications
Theoretical propositions integrating the service ecosystem framework need further exploration and confirmation with additional empirical studies.
Practical implications
Proposed framework and propositions provide useful insights for practitioners from different types of organizations aiming to participate in BoP markets.
Social implications
Understanding the need to integrate a service ecosystem perspective in BoP contexts is fundamental to better address the needs of all actors involved.
Originality/value
The conceptual framework proposed offers a comprehensive, multi-dimensional, and multi-actor perspective on how to understand, and better address services in BoP contexts. Future research avenues identified offer a more inclusive agenda for increasing service knowledge at the BoP.