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Theories frequently used by researchers’ only offer limited insight, they do not explain why some multinationals continue to invest in some countries despite being rated low on the reasons explained by economic and comparative advantage theories. The paper examines the attractiveness of Australia as an investment destination for US based multinational corporations. By using Porter’s national advantage theory and other variables of country attractiveness, it examines what makes Australia an attractive destination. Within the fast moving consumer goods industry, Australia was found to be attractive for three reasons: incentives offered by the government, low risk and cultural distance. There is evidence that culture has an effect on the choice of foreign investment venture structure well ahead of market size, tariffs, growth and location to cultural similarity. The aim was not only to generate ideas for future more rigorous research but also to investigate the impact critical to elements, such as culture, that make foreign investments attractive.

This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is impacted by economic, legal, and investment factors in Ukraine. It attempts to make a brief comparison with the Australian franchising system in order to present a platform for future marketing and implementation scenarios in the country.

Based on a literature synthesis, the paper proposes reasons for the success of franchising in Ukraine. It outlines the experiences of two successful franchising businesses established in Ukraine.

Despite the difficulties of operating in the Ukrainian business environment, with its twin problems of bureaucracy and corruption, franchising has managed to establish itself as a viable way of doing business in Ukraine. Both foreign and local franchisors are beginning to make headway in establishing a strong presence in the Ukrainian business landscape.

The paper contributes to understanding franchising in Ukraine. It offers some insights and assistance to investors hoping to open up franchises. As very little research work has been undertaken in Ukraine, it is hoped that this discussion will assist franchisors to become better prepared for the next upturn in the economic cycle.

The purpose of the study is to examine the influence of multiple factors on the green purchase intention of customers in Australia.

A conceptual model is proposed and was subjected to empirical verification with the use of a survey of metropolitan and regional households in Victoria, Australia. The data were analyzed using both descriptive measures and exploratory factor analysis to identify and validate the items contributing to each component in the model. AMOS structural modeling was used to estimate the measure of respondents' overall perception of green products and their intention to purchase.

The results indicate that customers' corporate perception with respect to companies placing higher priority on profitability than on reducing pollution and regulatory protection were the significant predictors of customers' negative overall perception toward green products. The only positive contribution to customers' perception was their past experience with the product. Other factors including the perception of green products, product labels, packaging, and product ingredients did not appear to influence customers' perception. The results also indicate that customers are not tolerant of lower quality and higher prices of green products.

The knowledge of the overall perception formation about green products and its predictors provides management with the facility to identify and implement strategies that may better influence the change of attitude by customers. Corporations can also benefit from the identification of the types of information required to enable management to influence this process of perception formation.

The present findings contributes to an understanding of the antecedents of green purchasing and highlight that green customers rely more on personal experience with the product than the information provided by the marketer.

India’s rapid industrialisation growth in small and large enterprises has had its impact on the environment; this has now become a major concern to the economy. The government, concerned about economic development and raising the standard of living of its people, has actively supported the development of the small enterprise sector. Due to their labour intensity and importance in generating employment opportunities for the less well‐off members of Indian society, they have been encouraged and given assistance by the Indian government. However, small enterprises tended to be the worst polluters and, as the findings indicated, gave the least attention to environmental issues as part of their operations. Reasons for not installing pollution‐control equipment were related to the fact that such expenditure did not contribute to the bottom line. Although existing environmental legislation is similar to that in industrialised countries, i.e. they all serve the same purpose of protecting the environment, laxity of enforcement and corruption have generally prevented effective regulation of environmental pollution. This paper compares a sample of small and large enterprises in two of the most highly industrialised states in India, to determine whether there were any significant differences in the way they approach environmental issues. Some recommendations are suggested.