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Libraries must balance traditional services with those evolving from new technologies. Those trying to understand how technological, social and economic issues affect the company for which they work, should never forget their own goals. The small steps they take in shaping the services they deliver today will take their companies into the future. They should develop a clear view of the complex issues involved and equip themselves to meet these challenges. For librarians the challenge to adapt and continue developing professionally has never been greater. If librarians are going to lead this revolution, they may not only be competent at searching and finding information, but should also be fully computer‐literate and skilled in the use and application of these emerging technologies.