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The study reports on a small‐scale survey of teenagers’ preferences for a selection of pre‐prepared foods sold by the school cash cafeteria, nutritional knowledge towards fat, attitudes to nutritional labelling of school food and their intended change in eating behaviour prompted by nutritional labelling. Results suggest that the provision of simple nutritional labelling information on school meals in cash cafeterias in secondary schools could have a positive influence on children’s choices of fat in school food and be a valuable educational resource to help in the long‐term aim of reducing fat consumption for the whole UK population.

Secondary school children′s knowledge, attitudes and eating habits towards dietary salt (NaC1) were measured by self‐completed questionnaires in schools in Nottinghamshire (East Midlands of England) and analysed on the basis of age and sex. The results showed that a very high proportion (86 to 98 per cent) of children (both boys and girls) add salt to foods, with approximately 70 per cent of the younger children adding salt before tasting. The most popular food to which salt was added was chips (94 per cent of all children) and the least popular were pasta, soup and salad. The majority of the children perceived their own salt intake as medium in level, but this perception did not discriminate between added salt and salt present in processed food, about which their knowledge was fairly poor. Comparison of the sodium (Na) content of pastry samples produced by an in‐house recipe in several Nottingham schools showed them to vary five‐fold, but in every case except one they were lower than the Na level of a commercial pastry mix marketed to school meals authorities. Consideration should be given to a substantial reduction in Na contents of a range of both in‐house recipe foods and prepacked processed foods provided to children in school meals.

Describes self‐reported dietary supplement use among elderly people in the UK and explores the association between supplement use and socioeconomic, physical and dietary factors. A three‐phase survey incorporating face‐to‐face interviews, self‐completed four‐day dietary diaries with a food frequency questionnaire and follow‐up face‐to‐face interviews took place in urban Nottingham and rural Nottinghamshire, Lincolnshire and Leicestershire. A total of 957 elderly people (aged over 65) were randomly selected from general practitioner lists. A total of 36 per cent of the urban respondents and 41 per cent of rural respondents were taking at least one dietary supplement. Respondents who did not smoke were of a higher social class and had more qualifications were the most likely to take supplements. Fish oil was the most commonly taken supplement, followed by multivitamins, garlic tablets and vitamin C. The mean dietary intake of all respondents was above the reference nutrient intakes (RNIs) for nutrients studied. The diets of supplement users, excluding nutrients derived from supplementation, contained more iron, vitamin C, fibre, folate and oily fish than non‐users. Dietary supplement usage is widespread among the UK elderly, although supplement users within this sample do not appear to have diets which warrant supplementation to meet RNIs in the nutrients studied. Many advantages are, however, reported of consuming fish oils, garlic and higher intakes of anti‐oxidants.

Describes a study of food choice among elderly people living in a rural area. The findings reveal that knowledge about “healthy foods” in this age group is good and that people often choose healthier foods in preference to alternatives, despite finding the alternatives more palatable.

Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent need to assess, relative to the task of accomplishing an organization’s marketing goals, the levels of consumer-perceived effectiveness germane to these options. Based on grounded theory, this study aims to develop an appropriate measurement instrument.

Research is based on a survey featuring a cross-section of 18 technology-based initiatives that are being routinely incorporated within many companies’ marketing strategies. A sample of 967 adult residents of the USA provided their perspective on the effectiveness of each initiative as a mainstream marketing tool.

A wide spectrum of opinions exists as to what constitutes an effective initiative. Three sub-dimensions of the consumer-perceived effectiveness construct were identified and validated as measurement scales for use in future research: involvement stealth and outreach.

The generalization of the findings may be limited because minority segments of the adult American population, specifically, African Americans and Asian Americans were somewhat under-represented in the sample. Likewise, younger and older segments were slightly under- and over-represented, respectively.

The study findings can be used to aid in the further development of an instrument designed to measure the strength and directionality of consumer-perceived marketing effectiveness. With the specter of an increasing array of technology-based strategic options going forward, using such an instrument will no doubt become a critically important success factor among business-to-customer (B2C) organizations.

Few studies to date have sought to understand consumer perspectives regarding the effectiveness of technology-based initiatives as marketing tools, and none have explored the relativities of such perceptions across an array of different initiatives or examined any latent sub-dimensions of the construct. This study addresses these deficiencies.

Technology-based initiatives are now being routinely incorporated within most companies’ marketing strategies. The purpose of this paper is to explore consumer perspectives on the ethics of these initiatives. It also seeks to identify underlying dimensions within the technology-based strategic environment with the intent of generating advances for both academicians and practitioners alike.

The enquiry is based on a survey featuring a cross-section of 20 technology-based initiatives. A sample of 967 adult residents of the USA provided their views of the extent to which each initiative/scenario conformed to their perception of society’s norms regarding ethical acceptability.

In total, 13 of the 20 initiatives were deemed unacceptable with the greatest disdain exhibited for a company posting bogus online reviews. Most acceptable were self-service checkouts. Three sub-dimensions of the ethicality construct as it relates to technology-based marketing initiatives were identified and validated as measurement scales for use in future research: involvement, communication, and privacy.

The generalization of findings may be limited because younger and older segments of the population were slightly under- and over-represented, respectively.

Marketers should recognize that consumers are much more accepting of any initiative from which they will derive some benefit. They should also recognize that within this arena, ethical acceptability is a multi-dimensional phenomenon, necessitating that they strategize accordingly.

Although previous research has garnered insights with respect to a particular technology-based marketing initiative, none have explored the relativities of consumer perceived ethicality across an array of different initiatives or examined any latent sub-dimensions of the construct in this arena. This study addresses these deficiencies.

Double fellowship for Dr Roger Hooper. Fellowships of the Institute of Metals (IoM) and Institution of Corrosion Science and Technology (ICorrST) have been conferred on Dr Roger Hooper, of Arthur Lee & Sons, Sheffield.

Although research on managerial third‐party dispute intervention has made considerable progress during the past two decades, an implicit assumption of rationality has permeated the conceptualizing and modeling of such behaviours. This paper explores the role of cognitive biases and heuristics in managerial intervention, and draws out the implications for outcome selection and third party behaviours.

He has been with the company, as personnel manager, since 1982. The new position of manager — customer services, will encompass spares and service, installation and commissioning, rebuild and refurbishing and customer training.

The purpose of this paper is to explore the adoption and implementation of computer-assisted therapy (CAT) using Breaking Free Online (BFO) in a social care and health charity working with people affected by drugs and alcohol dependence, Crime Reduction Initiatives (CRI).

Semi-structured interviews were conducted with service managers, practitioners, peer mentors and service users. Data were thematically analysed and themes conceptualised using Roger's Diffusion of Innovation Theory (Rogers, 1995, 2002, 2004).

A number of perceived barriers to adoption of BFO throughout CRI were identified within the social system, including a lack of IT resources and skills. However, there were numerous perceived benefits of adoption of BFO throughout CRI, including broadening access to effective interventions to support recovery from substance dependence, and promoting digital inclusion. Along with the solutions that were found to the identified barriers to implementation, intentions around longer-term continuation of adoption of the programme were reported, with this process being supported through changes to both the social system and the individuals within it.

The introduction of innovations such as BFO within large organisations like CRI can be perceived as being disruptive, even when individuals within the organisation recognise its benefits. For successful adoption and implementation of such innovations, changes in the social system are required, at organisational and individual levels.

The learning points from this study may be relevant to the substance misuse sector, and more widely to criminal justice, health and social care organisations.

This study is the first of its kind to use a qualitative approach to examine processes of implementation of CAT for substance misuse within a large treatment and recovery organisation.