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Article
Publication date: 14 May 2018

Rogelio Puente-Díaz and Judith Cavazos-Arroyo

The purpose of this paper is to examine how the categorization of a football player influences the evaluations of a football team among participants from Mexico and to test for…

216

Abstract

Purpose

The purpose of this paper is to examine how the categorization of a football player influences the evaluations of a football team among participants from Mexico and to test for the moderating role of need for closure. In order to test the hypotheses, the authors conduct two experiments.

Design/methodology/approach

The authors used an empirimental approach. Specifically in the experimental condition, the authors brought to mind, in one condition, the team membership of Lionel Messi and assessed the evaluations of Barcelona FC. In the control condition, the authors did not bring to mind the membership of Lionel Messi and only assessed the evaluations of Barcelona FC.

Findings

Results from two experiments showed that Barcelona FC obtained better evaluations when participants assigned Messi as one of its players. Evaluations were not moderated by a variable known to influence information processing such as need for closure.

Originality/value

It is a psychological truism that human judgments are context dependent. How good one judges a football team to be, depends not only on the specific qualities of the team, but also on the standard of comparison used to make that judgment. Surprisingly, scant attention has been given to context effects in team or player evaluations (see Puente-Díaz and Puente-Díaz, 2014 for an exception). The investigation seeks to fill this gap.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 27 January 2023

Judith Cavazos-Arroyo and Rogelio Puente-Diaz

The purpose of this paper is to analyze the effect of structural and relational network capabilities on trust, and its effect on pricing and selling capabilities, as well as their…

413

Abstract

Purpose

The purpose of this paper is to analyze the effect of structural and relational network capabilities on trust, and its effect on pricing and selling capabilities, as well as their influence on the enterprise social impact.

Design/methodology/approach

An explanatory and cross-sectional design was conducted, and 100 managers of Mexican social enterprises were surveyed.

Findings

Network structural capability did not affect trust, nevertheless network relational capability did. Likewise, trust influenced pricing and selling capabilities, and these affected the enterprise social impact.

Research limitations/implications

Although a sufficient number of entrepreneurs participated by responding to the survey, the results cannot be generalized to all social enterprises in Mexico.

Practical implications

Social enterprises should capitalize on the development of network relational capability and network structural capability because it facilitates access to scarce resources and positioning of the enterprise to act more actively as an agent of change in its network.

Social implications

This research identifies the relevance for social enterprises to develop and capitalize on networking and marketing capabilities in their management routines and activities, as this can significantly enhance their social impact.

Originality/value

The main research contributions revealed the importance of dynamic capabilities and their effects on the impact of social enterprises.

Details

Social Enterprise Journal, vol. 19 no. 2
Type: Research Article
ISSN: 1750-8614

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Article
Publication date: 8 May 2018

Rogelio Puente-Díaz

The purpose of this paper is twofold. First, the author examines how the destination brand Mexico is using international sporting events as part of its branding strategy to deal…

1515

Abstract

Purpose

The purpose of this paper is twofold. First, the author examines how the destination brand Mexico is using international sporting events as part of its branding strategy to deal with the challenges faced by destinations and to overcome some of its weaknesses. Second, the author assesses the positive and negative consequences of such strategy. The investigation tries to fill a gap in terms of understanding and assessing opportunities and challenges experienced by the sport industry in emerging markets.

Design/methodology/approach

The author used a case study research strategy, relying on documentation, archival records, and personal interviews with experts as sources of evidence. Given that most research efforts have focused on developed countries, this research approach was exploratory and descriptive.

Findings

The thematic analysis revealed the presence of five major themes related to the process of hosting and using Formula One (F1), National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA) games as part of a brand strategy. These five major themes were labeled: brand strategy challenges and opportunities, balancing short- and long-term goals and benefits, tension between stakeholders from different destinations, social issues, and areas of improvement.

Originality/value

The findings shed light on the challenges and opportunities that hosting international sport events bring to a destination brand with an emerging economy such as Mexico. The opportunity to host these types of events comes from the expansion strategies of well-known sport brands such as F1, NFL, MLB, and NBA.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

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Article
Publication date: 10 July 2018

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

520

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Hosting international sports events can help raise the profile of a place brand. It has scope to expand brand meaning and provide economic and social benefits to the nation in both the short and longer term. But funding the events poses one challenge to organizers who must also manage potential conflict with other tourist destinations across the country.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 34 no. 6
Type: Research Article
ISSN: 0258-0543

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