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International Journal of Bank Marketing, vol. 40 no. 6
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 13 November 2020

Po-Yi Hsu, Edward C.S. Ku, Tzu-Ching Lai and Shih–Chieh Hsu

This study investigated how customer orientation and relationships influenced relational benefits via employees' attitudes toward travel agencies and partnership management.

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Abstract

Purpose

This study investigated how customer orientation and relationships influenced relational benefits via employees' attitudes toward travel agencies and partnership management.

Design/methodology/approach

Survey questionnaires were mailed to experts of travel agencies in Taiwan. The hypothesis of this study was tested and used a research model characterized by the SEM-PLS approach.

Findings

The findings of this study indicate that the travel service involves a wide range of firms, regardless of internal or external partner management, and to develop the Muslim tourism market sustainability.

Research limitations/implications

From a theoretical perspective, it was found that customer orientation of travel agencies and relationship selling among travel agencies affects partnership management of travel agencies and their employees' attitudes, which were positively associated with the relational benefit of travel agencies.

Practical implications

Travel agencies must maintain continuous collaborative relationships to ensure the sustainable development of the Muslim tourism market.

Originality/value

This study provides a meaningful model for investigating the trend and tourism products of the Muslim tourism market regarding collaboration between travel agencies and partners.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 23 February 2024

Femi Olan, Ciro Troise, Nadja Damij and Robert Newbery

Existing research of modern literature have shown that the phenomenon of digital entrepreneurship is lacking in robust theoretical foundations on several occasions. This article…

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Abstract

Purpose

Existing research of modern literature have shown that the phenomenon of digital entrepreneurship is lacking in robust theoretical foundations on several occasions. This article is a comprehensive literature study that focuses on the phenomena of digital entrepreneurship and offers views on the subject to provide insights into recent advancements in the area.

Design/methodology/approach

In order to achieve a conception of the phenomena, using the PRISMA flow chart, the significant findings were organised into themes, contexts and approaches. A comprehensive evaluation of the relevant previous research was carried out. Both the Web of Science and Scopus were utilised to locate, extract, select and evaluate relevant papers based on the keywords found during the search. In the end, papers from 92 different publications that are indexed by SSCI were chosen for this investigation.

Findings

This comprehensive literature analysis was to identify current research routes on digital entrepreneurship. In conclusion, this study generates outcomes that describe the process by which digital entrepreneurship are recognised and discussed: digital business models; digital entrepreneurship process; platform tactics; technology adoption; entrepreneurship and digital business.

Originality/value

By setting the framework for additional research development and motivating scholars to pursue this issue, the study contributes to the understanding of the conceptualisation of digital entrepreneurship.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 2/3
Type: Research Article
ISSN: 1355-2554

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