Cleide Gisele Ribeiro, Plinio dos Santos Ramos, Raimundo Nonato Bechara, Juliano Machado de Oliveira, Erika Bicalho de Almeida, Soraida Sozzi Miguel, Djalma Rabelo Ricardo and Rodrigo Guerra de Oliveira
The COVID-19 pandemic has created a significant disruption in the educational systems worldwide. Some institutions opted for emergency remote education due to the need to cancel…
Abstract
Purpose
The COVID-19 pandemic has created a significant disruption in the educational systems worldwide. Some institutions opted for emergency remote education due to the need to cancel in-person activities. The aims of this paper were to evaluate the use of asynchronous methodology in health sciences education, determine whether asynchronous methodology was sacrificing overall student satisfaction, and investigate whether satisfaction improved as the program develops.
Design/methodology/approach
Initially, there was phase 1 that corresponded to four weeks of activities. Each professor produced a video lesson, and after each video lesson, a weekly educational activity was made available. Next, phase 2 was implemented using the same methodology, however lasting six weeks. Three questionnaires were developed, and a Likert scale was administered to verify the students’ level of satisfaction. Data were analyzed using frequency distributions, mean values, standard deviation and confidence interval. The normality of the sum data (total of the questionnaires) was tested using the Kolmogorov–Smirnov test.
Findings
Although the students pointed out that the asynchronous methodology facilitated access to the content and considered this methodology satisfactory, they expressed a reduced level of satisfaction regarding emergency remote education in general when data from the first weeks were compared to those of the previous weeks. It is clear that students became increasingly discouraged and tired over time, which motivated the institution to shift into a combination of synchronous and asynchronous methodology to improve student learning.
Originality/value
Teaching in the field of health care encompasses difficult competencies that sometimes are impossible to be learned remotely, so there is a need to examine and evaluate properly the remote education in this area. With careful planning, educational institutions can evaluate their experiences during the pandemic, allowing those involved to highlight strengths and identify weaknesses to better prepare for future needs to improve remote education.
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Cleide Gisele Ribeiro, Antônio Márcio Lima Ferraz Júnior, Fernanda Ribeiro Porto, Fabiana Aparecida Mayrink de Oliveira, Fernando Luiz Hespanhol and Rodrigo Guerra de Oliveira
The emergence of the COVID-19 pandemic changed the way in which education was delivered in early 2020, and the impacts of these changes continue to be questionable. The aims of…
Abstract
Purpose
The emergence of the COVID-19 pandemic changed the way in which education was delivered in early 2020, and the impacts of these changes continue to be questionable. The aims of this study were to evaluate: (1) the results obtained by students of the Dentistry course in the progress test carried out both before and after the pandemic, (2) the results obtained by a specific group of students who took the test in 2019–2022, and compare their results and (3) subjects that showed a reduction in the percentage of correct answers when the two tests were compared.
Design/methodology/approach
The progress test consisting of 100 multiple choice questions was applied before and after the pandemic to all students in the Dentistry course. The analyses were performed using the IBM SPSS for Statistics v.26 software program. The level of significance of 5% was adopted (<0.05).
Findings
The test was applied to 320 students in 2019 and to 272 in 2022, of whom the sample of this study was composed. The mean score values in 2019 (M = 49.10; SD = 12.03) were significantly (p = 0.026) higher than those in the year 2022 (M = 46.97; SD = 12.15), with the disciplines in the area of specific knowledge showing a greater drop in the percentage of correct answers by students. This study showed that the emergency remote education had a negative effect on the academic performance of students, based on the progress testing as an evaluation method.
Originality/value
Many studies that assessed the impacts of the pandemic on teaching were focused on the opinions of students. However, the great advantage of our study was the use of a theoretical assessment tool to verify student performance. The post-pandemic landscape beckons for comprehensive inquiries into these domains. This type of research would be valuable for gathering evidence relative to the performance of students after the emergency remote education.
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Rodrigo de Oliveira Leite, Layla Mendes and Icaro Nascimento
Our paper explores the political determinants of bank cash holdings. We selected as our sample banks from G7 (to proxy developed economies) and BRICS (to proxy emerging markets).
Abstract
Purpose
Our paper explores the political determinants of bank cash holdings. We selected as our sample banks from G7 (to proxy developed economies) and BRICS (to proxy emerging markets).
Design/methodology/approach
We collected data on banks' financial information from 2009 to 2019, totaling 5,438 banks. We employ regressions, two-staged least squares and matching to assess the impact of political determinants on bank cash holdings.
Findings
We find that banks in countries with higher corruption levels tend to accumulate more cash. Additionally, our paper shows that state-owned banks generally hoard more cash, except in election years, highlighting the political nature of these banks. We present further results regarding banks in G7 countries versus BRICS, the effects of the common law legal system, as well as the interplay between election years and unstable sources of funding.
Originality/value
Up to this point, no paper has analyzed the political determinants of banks' cash holdings. Our paper improves our current understanding on how legal systems, corruption levels, state ownership and elections play a role in bank cash holdings.
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Jannsen Santana, Rodrigo Oliveira Pimentel, Halana Adelino Brandão and Antonio Messias Valdevino
This teaching case aims to provide in-class discussions on the commercialization and consumption of goods in spiritual markets. This teaching case is a narrative based on facts…
Abstract
Purpose
This teaching case aims to provide in-class discussions on the commercialization and consumption of goods in spiritual markets. This teaching case is a narrative based on facts with a fictitious plot reporting the journeys of the launch, commercialization and consumption of mineral water in bottles in the shape of Father Cícero – a religious leader in Northeast Brazil – produced by Blue Spring Mineral Water in Juazeiro do Norte’s pilgrimage spiritual market.
Design/methodology/approach
Primary and secondary data sources were gathered. Two focus groups with pilgrims and semi-structured interviews with Blue Spring leaders and a local Church representative were conducted as primary data. As secondary data, a dossier was created holding content from newspapers and blogs online on the focal product and data from the company’s official website and social networks.
Findings
Throughout the case, the strategies and challenges of the production and commercialization of this religiously appealing product and the consumer practices adopted by different consumer profiles are unfolded.
Originality/value
This case intends to be a useful pedagogical tool to discuss the creation, production, commercialization and consumption of goods in spiritual markets. The case allows students to experience Blue Spring’s managers’ point of view regarding the decisions of production and commercialization of the focal product. In a broad sense, this case intends to inform future marketers of the importance of balancing commercialization in religious contexts.
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Teresa Fernandes and Rodrigo Oliveira
Social media has become an inescapable part of our lives. However, recent research suggests that excessive use of social media may lead to fatigue and users’ disengagement. This…
Abstract
Purpose
Social media has become an inescapable part of our lives. However, recent research suggests that excessive use of social media may lead to fatigue and users’ disengagement. This study aims to examine which brand-related factors contribute to social media fatigue (SMF) and its subsequent role on driving lurking behaviors, particularly among young consumers.
Design/methodology/approach
Based on survey data from 282 young users of social media, a holistic model of brand-related drivers and outcomes of SMF was tested, emphasizing the contribution of brands’ social media presence to users’ disengagement.
Findings
Research shows that branded content overload and irrelevance, as well as branded ads intrusiveness significantly impact SMF, which in turn plays a mediating role between brand-related drivers and lurking behaviors. The authors further conclude that the impact of SMF on lurking is stronger for users who follow a larger set of brands.
Originality/value
The study contributes to social media research by addressing its “dark side” and empirically validating the role of brands’ social media presence in developing young users’ fatigue and disengagement. The study further adds to the scant literature on SMF, which was mostly developed outside the branding field. Research also provides valuable insights to brands on how to improve their social media performance.
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Milena Casagranda, Priscila Berti Zanella, Alexandra Ferreira Vieira and Rodrigo Cauduro Oliveira Macedo
The purpose of the study was to evaluate the acute effect of milk proteins supplementation, compared to another nitrogen compound on muscle protein synthesis.
Abstract
Purpose
The purpose of the study was to evaluate the acute effect of milk proteins supplementation, compared to another nitrogen compound on muscle protein synthesis.
Design/methodology/approach
The search was conducted on MEDLINE® (via PUBMED®), Cochrane and Embase databases, using the terms “whey proteins,” “caseins,” “milk proteins,” “protein biosynthesis,” “human” and its related entry terms. The selected outcome was fractional synthetic rate (FSR) before (0) and 3 h after consumption of milk proteins, compared to supplementation with other protein sources or isolated amino acids.
Findings
The results were expressed as mean difference (MD) of absolute values between treatments with confidence interval (CI) of 95 per cent. Of the 1,913 identified studies, 4 were included, with a total of 74 participants. Milk proteins generated a greater FSR (MD 0.03 per cent/h, CI 95 per cent 0.02-0.04; p <0.00001), compared to control group. Acute consumption of milk proteins promotes higher increase in FSR than other protein sources or isolated amino acids.
Originality/value
This paper is a systematic review of the effects of milk proteins supplementation, which is considered an important subject because of its large consumption among athletes and physical exercise practitioners.
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Ricardo Lopes Cardoso, Rodrigo de Oliveira Leite and André Carlos Busanelli de Aquino
The purpose of this paper is to investigate whether analysts’ personal cognitive traits mitigate the efficacy of graphical impression management.
Abstract
Purpose
The purpose of this paper is to investigate whether analysts’ personal cognitive traits mitigate the efficacy of graphical impression management.
Design/methodology/approach
Three experiments are conducted wherein 525 professional accountants working as financial analysts rate a hypothetical company’s performance graph depicting its net income trend. The manipulation is the presence (absence) of impression management techniques. Hypotheses test whether different techniques are effective and whether analysts’ cognitive reflection ability mitigates manipulation efficacy.
Findings
Presentation enhancement is effective only with impulsive analysts, showing the weakness of this technique through the use of colors. Measurement distortion and selectivity techniques are effective for reflective and impulsive analysts; however, reflective analysts are more critical about graphs prepared via selectivity that emphasize profit recovery following crises.
Research limitations/implications
Each impression management technique is investigated in isolation and in controlled conditions. Further research could consider how personal cognitive traits impact the efficacy of combined techniques and whether imbedding manipulated graphs with other information mitigates impression management efficacy.
Practical implications
Research on impression management is mostly “task-oriented;” few “people-oriented” studies focus on decision making by those using financial reports. Users’ cognitive reflection ability is shown to undermine the efficacy of some impression management techniques.
Social implications
Financial analysts, auditors and regulators could develop mechanisms to avoid pervasive usage of (or enhance skepticism regarding) techniques not mitigated by users’ reflectiveness.
Originality/value
Evidence from financial analysts with an accounting background provides insights on individual characteristics’ influence on graphical impression management efficacy.
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Journalists construct a public image through each of their produced texts. Regarding cinema journalism, the feature stories are the result of multiple semiotic relationships…
Abstract
Journalists construct a public image through each of their produced texts. Regarding cinema journalism, the feature stories are the result of multiple semiotic relationships established between the cinematographic products, the artists involved with the cinema production, and the possible expectations of the readers related to the journalistic texts, as well as viewers of the films and the depicted artistic contexts. A semiotic analysis of a feature story on the documentary Todos os Paulos do Mundo, written by the journalist Luiz Carlos Merten, reveals the construction of what semiotics calls signic actions. Such actions recover the film creation process and its produced meaning related to contemporary Brazilian production of cinematography.
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Malika Elouali, Nadia Elouali, Aya Elouali and Fatima Zohra Elouali
This study aims to investigate the ethical considerations and effectiveness of persuasive technology in educational settings, specifically focusing on course selection.
Abstract
Purpose
This study aims to investigate the ethical considerations and effectiveness of persuasive technology in educational settings, specifically focusing on course selection.
Design/methodology/approach
In this paper, the authors explore the use and ethics of persuasion in the context of education, specifically regarding course selection in higher education settings. The authors conducted a survey involving students to assess their ethical perceptions of persuasive user interfaces and the impact of these interfaces on their decision-making processes. Participants were presented with different user interface designs that used various combinations of text and images to persuade them in their class selections within an institution based in Algeria.
Findings
The results reveal that students were only persuaded when they were unable to select what they wanted, and they did not even perceive themselves as being persuaded. Most participants found the persuasion for their own benefit and neutral (with no intention behind) to be ethically admirable. However, for the university’s benefit, most participants found the persuasion to be ethically neutral. In addition, in general they had neither a positive nor negative reaction to the attempt of persuading them.
Research limitations/implications
These findings suggest that, to influence student attitudes effectively, even when they retain freedom of choice, robust persuasive techniques may be necessary. At the same time, careful attention to ethical considerations is essential to maintain students’ positive perceptions.
Originality/value
The novelty of the study is addressing the use and ethics of persuasion through human–machine interfaces within a higher education setting, specifically among students in an Algerian educational institution. The main contribution is determining whether students can be persuaded with different interface designs (neutral design, persuasive design with a morally admirable goal, persuasive design with a neutral goal and persuasive design with a morally questionable goal), as well as whether they consider persuasion to be ethical.
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Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira and Fernando Bins Luce
Although brand equity (BE) is a widely accepted concept, its definition is still elusive, and researchers have not reached a consensus about which measures provide the best…
Abstract
Purpose
Although brand equity (BE) is a widely accepted concept, its definition is still elusive, and researchers have not reached a consensus about which measures provide the best estimates of this complex and multi-faceted construct. Hence, the authors propose a BE chain that incorporates consumer-based BE (CBBE) and firm-based BE (FBBE) measurement approaches, advocating in favor of a holistic approach and encouraging theoretical and empirical studies that assess the BE chain.
Design/methodology/approach
The methodology entailed an extensive literature review on the subject. The authors included many different sources and the most accepted ones for measuring CBBE and FBBE.
Findings
The authors present 10 propositions to build the BE chain, encompassing the different approaches of BE and including its antecedents and consequences.
Originality/value
Conceptualizing BE is a complex problem given the different viewpoints describing several aspects of this intangible marketing asset. Thus, this study aims to foster discussions about such viewpoints and provide a framework to support the sedimentation of BE conceptualization.