Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.
This article aims to demonstrate that although no company carries out market research for the sake of doing research, an industrial supplier, and hence a company operating in an…
Abstract
This article aims to demonstrate that although no company carries out market research for the sake of doing research, an industrial supplier, and hence a company operating in an industrial market, can use market research to make a positive contribution not only to its own product but also to that of the final consumer products. Therefore its market research is not just about its own markets and products, but it provides the company with an opportunity to extend the results of the research beyond its own industrial marketing strategy, thus directing it towards its customers' markets.
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover…
Abstract
Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.
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BUSINESS leaders recur again and again in their public utterances to the difficulty of obtaining enough recruits of suitable calibre. What they have in mind, as Mr. David Barran…
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BUSINESS leaders recur again and again in their public utterances to the difficulty of obtaining enough recruits of suitable calibre. What they have in mind, as Mr. David Barran, chairman of Shell Transport, implied recently, is university graduates. ‘What I am really pleading for,’ he said, ‘is a stronger bridge between education and industry, starting as far back as the sixth form and extending across the student years at university, helping the graduate to choose a career that will employ his potential to the best advantage.’
DURING the past fifteen years technical literature has garnered as much information as in all previously recorded history, and man has grown very adept at quickly converting this…
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DURING the past fifteen years technical literature has garnered as much information as in all previously recorded history, and man has grown very adept at quickly converting this knowledge into machines and processes. Doing so has provided him with more material comforts than the greatest in the land enjoyed a few centuries ago. This increase in knowledge and the employment of sophisticated technology over a broad field means that every industrialized country can echo the old Swiss boast: ‘Got any rivers they say are uncrossable? Got any mountains you can't tunnel through? We specialize in the wholly impossible, doing the things that no others can do.’