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1 – 10 of 85Stefania Brighenti, Federica Cena and Roberto Keller
Because of social interaction difficulties, cognitive characteristics and sensory sensitivity, people with autism spectrum disorder (ASD) may struggle with independence and active…
Abstract
Purpose
Because of social interaction difficulties, cognitive characteristics and sensory sensitivity, people with autism spectrum disorder (ASD) may struggle with independence and active participation in urban contexts. Through understanding how people with ASDs experience and perceive urban spaces, the Personalized Interactive Urban Maps for Autism (PIUMA) project’s purpose is to create a useful platform to support persons with ASD in their movements in the city, helping them in managing their daily lives, promoting their autonomy and active participation in urban contexts, taking in to account their direct point of view. This paper aim to present a user-centered approach involving autistic people.
Design/methodology/approach
The authors involved researchers with different backgrounds applying mixed research techniques such as semi-structured qualitative interviews, participatory design, exploiting user-adapted systems techniques, human–computer interaction techniques and interviews. The authors involved people with autism (PWA) from the beginning of the project to gain user requirements, as well as to assess the acceptability and effectiveness of our solution in the final stage. In specific phases of the project, the authors involved a group of parents of PWA and a group of neurotypical individuals as a control group.
Findings
The authors collected various data and created an App taking into account PWA needs, suggestions and points of view.
Research limitations/implications
Choosing different methodologies to allow participants to express their point of view, their needs and suggestions, the authors limited the quantitative data collected. The male-to-female ratio in the study, along with the sample size and participants’ age, can also be considered limitations.
Practical implications
The authors collected information about how autistic people move in urban contexts, represent the space of their cities, move independently and use technological devices. The data the author collected also provides suggestions about how to improve computer systems designed for them.
Social implications
The results suggest how to improve computer systems designed for autistic people and how to encourage their full participation in community life according to their cognitive and sensory characteristics.
Originality/value
The PIUMA project takes into account the direct input of PWA in all the different stages from conception and design to deployment of the device in a human-centered design approach.
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Marco O. Bertelli, Micaela Piva Merli, Elspeth Bradley, Roberto Keller, Niccolò Varrucciu, Chiara Del Furia and Nicola Panocchia
During the last few years the prevalence of autism and Autism Spectrum Disorder (ASD) has increased greatly. A recurring issue is the overlap and boundaries between Intellectual…
Abstract
Purpose
During the last few years the prevalence of autism and Autism Spectrum Disorder (ASD) has increased greatly. A recurring issue is the overlap and boundaries between Intellectual Developmental Disorder (IDD), ASD and Schizophrenia Spectrum Disorders (SSD). In clinical practice with people with IDD, the alternative or adjunctive diagnosis of ASD or SSD is particularly challenging. The purpose of this paper is to define the boundaries and overlapping clinical characteristics of IDD, ASD and SSD; highlight the most relevant differences in clinical presentation; and provide a clinical framework within which to recognize the impact of IDD and ASD in the diagnosis of SSD.
Design/methodology/approach
A systematic mapping of the international literature was conducted on the basis of the following questions: first, what are considered to be core and overlapping aspects of IDD, ASD and SSD; second, what are the main issues in clinical practice; and third, can key diagnostic flags be identified to assist in differentiating between the three diagnostic categories?
Findings
Crucial clinical aspects for the differentiation resulted to be age of onset, interest towards others, main positive symptoms, and anatomical anomalies of the central nervous system. More robust diagnostic criteria and semeiological references are desirable.
Originality/value
The present literature mapping provides a comprehensive description of the most relevant differences in the clinical presentation of ASD and SSD in persons with IDD.
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Marco O. Bertelli, Michele Rossi, Roberto Keller and Stefano Lassi
The management of individuals with autism spectrum disorders (ASDs) requires a multimodal approach of behavioural, educational and pharmacological treatments. At present, there…
Abstract
Purpose
The management of individuals with autism spectrum disorders (ASDs) requires a multimodal approach of behavioural, educational and pharmacological treatments. At present, there are no available drugs to treat the core symptoms of ASDs and therefore a wide range of psychotropic medications are used in the management of problems behaviours, co-occurring psychiatric disorders and other associated features. The purpose of this paper is to map the literature on pharmacological treatment in persons with ASD in order to identify those most commonly used, choice criteria, and safety.
Design/methodology/approach
A systematic mapping of the recent literature was undertaken on the basis of the following questions: What are the most frequently used psychoactive compounds in ASD? What are the criteria guiding the choice of a specific compound? How effective and safe is every psychoactive drug used in ASD? The literature search was conducted through search engines available on Medline, Medmatrix, NHS Evidence, Web of Science and the Cochrane Library.
Findings
Many psychotropic medications have been studied in ASDs, but few have strong evidence to support their use. Most commonly prescribed medications, in order of frequency, are antipsychotics, antidepressants, anticonvulsants and stimulants, many of them without definitive studies guiding their usage. Recent animal studies can be useful models for understanding the common pathogenic pathways leading to ASDs, and have the potential to offer new biologically focused treatment options.
Originality/value
This is a practice review paper applying recent evidence from the literature.
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This paper presents a comparative analysis of artwork produced in the context of social movements waged by Mexicans and Chicanos (U.S. inhabitants of Mexican descent) during the…
Abstract
This paper presents a comparative analysis of artwork produced in the context of social movements waged by Mexicans and Chicanos (U.S. inhabitants of Mexican descent) during the two decades between the mid-1960s and the mid-1980s. Despite the fact that activists in these movements shared many elements of Mexican culture and history, were part of the same generation of radical social movements born in the 1960s, and experienced some significant interchange among movement participants from each side of the U.S.-Mexico border, an examination of movement art reveals significant differences in key elements of the movements’ collective identity and expression of political citizenship. Analysis of the artwork also highlights different aesthetic choices made by movement artists, particularly with regard to the deployment of formal elements associated with the “Mexican School” of art made famous by artists associated with the Mexican Revolution of the early 20th century. Variations in the representational strategies developed by movement artists reflect the distinct relationship of movement constituents in Mexico and the U.S. to each nation's prevailing regimes of accumulation and modes of regulation. The analysis is based on an examination of 374 pieces of art.
Maria Cristina Morra, Francesca Ceruti, Roberto Chierici and Angelo Di Gregorio
The purpose of this study is to develop an analytical comparison between the impact of social media communication (both user-generated and firm-created) and the effects of…
Abstract
Purpose
The purpose of this study is to develop an analytical comparison between the impact of social media communication (both user-generated and firm-created) and the effects of traditional media communication. In particular, the components of customer-based brand equity and any difference in the effects according to brand origin associations are investigated. The target group consisted of fans and followers of beer brands on social media.
Design/methodology/approach
In all, 192 questionnaires were collected a survey link that was posted on beer brand pages that operate in the Italian market. Structural equation modeling was developed to investigate the impact of social and traditional media communication on brand equity and a multi-group analysis to examine the differences according to the brand names’ origin associations.
Findings
Results show that fans and followers cannot be considered as a collective unit. Additionally, consumers make a clear distinction between firm-created/user-generated social media and traditional media communication. Specifically, they distinguish how the effects of the two media outlets differ in relation to the brand origin associations. International brands should concentrate on both firm-created and user-generated communication, whereas national (Italian) brands should foster their firm-created communications. In both cases, however, traditional media communication loses its effectiveness on the brand equity components.
Originality/value
Contrary to existing literature, this project compares the effect of 2.0 and traditional media on various social media platforms, pointing out two different models according to the brands’ origin associations. This study develops interesting insights both for international companies with huge brand portfolios and for national firms in a complex market like those for beer.
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Nicola Cobelli, Ludovico Bullini Orlandi and Roberto Burro
The authors investigate the role of people-related Total Quality Management (TQM) practices, specifically metaperceptions, in hearing care students' vocational decision-making. In…
Abstract
Purpose
The authors investigate the role of people-related Total Quality Management (TQM) practices, specifically metaperceptions, in hearing care students' vocational decision-making. In Italy, audiologists are health professionals and must hold a degree in hearing care. They operate according to clinical principles but must also develop marketing and commercial skills. While employers take these aspects for granted, the expectations of hearing care students often differ from reality. Thus, the authors aim to investigate the vocational expectations of hearing care students.
Design/methodology/approach
A survey was distributed to 600 hearing care students. Multiple regression analysis with bootstrapped confidence intervals was employed to test the hypotheses.
Findings
Students who perceived audiology as their calling were more interested in the clinical aspects than the marketing and commercial aspects of audiology. Moreover, those desiring a meaningful career path in audiology were more interested in becoming a store owner or franchisee.
Social implications
Universities and recruiters should consider the influence of relevant others' metaperceptions on students' self-perceptions of their aptitudes for different careers. Universities should assist students to identify aptitudes that are relevant to career-related decision-making. In this context, people-related TQM can help students avoid incorrect aspirations and expectations.
Originality/value
This study is the first to investigate the role of metaperceptions from a people-related TQM perspective. Metaperceptions play a crucial role in determining the correct course of study as well as job satisfaction and expectations.
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Anthony Koschmann and Jagdish Sheth
This paper aims to respond to the responses made by Aaker, Keller and Tellis to “Do brands compete or coexist? How persistence of brand loyalty segments the market”.
Abstract
Purpose
This paper aims to respond to the responses made by Aaker, Keller and Tellis to “Do brands compete or coexist? How persistence of brand loyalty segments the market”.
Design/methodology/approach
This paper is a response to the comments of Aaker, Keller and Tellis.
Findings
The paper finds the comments by Aaker, Keller and Tellis recognize the role of innovation for mature brands to maintain relevance and, by extension, loyalty.
Research limitations/implications
Scholars are encouraged to question conventional wisdom (such as brands compete head-to-head) and build their case for important ideas with strong arguments.
Originality/value
This paper suggests that only through innovation can mature brands hold on to loyal customers. Becoming the relevant brand in a given product space is challenging, but possible through evolutionary and revolutionary innovation of the brand architecture.
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Guilherme Henrique Vieira Noveletto, Jailson Lana, Raul Beal Partyka and João Roberto Rocha Lemos
This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership.
Abstract
Purpose
This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership.
Design/methodology/approach
Built on the teaching case method, it portrays the situation of the Premium Motors automotive dealership in the face of a strategic repositioning. Management and the board discuss ways to minimize the impact of the coronavirus disease 2019 (COVID-19) pandemic on sales figures. The situation presents the possibility of entering a new product segment.
Findings
How to make consumers correctly understand the new positioning? The case is structured to enable reflection and teaching of marketing strategies, with each student having the possibility of putting themselves in the role of company managers. The environment and trajectory are also portrayed, broadening the perception of the studied company and providing devices for solving the emerging problems of the case.
Originality/value
The case becomes a tool to promote knowledge, from the implementation to the management of strategic repositioning. Thus, the teaching notes offer directions on how professors can use the teaching case with their undergraduate and graduate students in disciplines related to strategy and marketing.
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Roy Boyd, Maria Eugenia Ibarrarán and Roberto Vélez-Grajales
Shahid Rasool, Roberto Cerchione, Jari Salo, Alberto Ferraris and Stefano Abbate
This study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in…
Abstract
Purpose
This study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption.
Design/methodology/approach
To carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA).
Findings
The outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness.
Practical implications
These findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness.
Originality/value
Even though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain.
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