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1 – 10 of 22Roberto Bruni and Michela Piccarozzi
The aim of this paper is to study and describe the Industry 4.0 (I4.0) concept in the retail industry by identifying the technology enablers, the benefits and the challenges…
Abstract
Purpose
The aim of this paper is to study and describe the Industry 4.0 (I4.0) concept in the retail industry by identifying the technology enablers, the benefits and the challenges involved in adopting these technologies.
Design/methodology/approach
The work is built on a systematic literature review (SLR) about the I4.0 concept within retail studies through the enablers codified by the Industry 4.0 literature.
Findings
The concept of Industry 4.0 within the retail context is presented through three relevant technology enablers I4.0 emerges as a latent concept represented by technologies adopted to study customer behaviour and manage customer relationships and, partially, to optimise retail management. Furthermore, the paper highlights the benefits and challenges stemming from the adoption of I4.0 technology enablers in the retail industry.
Originality/value
The use of a SLR to describe the I4.0 concept in the retail industry identifying the relevant technology enablers and their relations. The article lays the foundations for future studies on the integrated effects of the contemporary actions of multiple technologies on retail management.
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Roberto Bruni and Olga Rauhut Kompaniets
This study aims to discuss the contribution of street art projects to the place-making of villages and the effects it generates for local stakeholders.
Abstract
Purpose
This study aims to discuss the contribution of street art projects to the place-making of villages and the effects it generates for local stakeholders.
Design/methodology/approach
A conceptual framework is developed based on the main characteristics of the place-making process, street art, creative place-making, as well as place identity, revitalisation and regeneration. This framework defines a set of thematic categories for the qualitative content analysis of online information, e.g. websites, media and blog posts, as well as in-depth interviews with local stakeholders.
Findings
This research presents the contribution of street art in place-making involving citizens, local businesses and international artists in a collective act to preserve local identity and revitalise and regenerate villages.
Research limitations/implications
The research is focused only on villages. Cities are not considered in the research.
Practical implications
Street art projects provide villages with several opportunities, such as stimulating place regeneration and revitalisation, giving new shape and decoration to neighbourhoods and streets and attracting visitors and business. Moreover, street art is commonly used to communicate local history, culture, traditions and social and political facts, helping places to vehiculate their identity and their messages to the next generations. Street art is also used as a part of a place branding strategy.
Social implications
The village gets the opportunity to exploit the street art value proposition to stimulate the restocking of the place, if the primary stakeholders of the place are ready to invest in the new place identity giving trust to the street art project.
Originality/value
Street art projects contribute to the place-making of villages. They are used to communicate place identity, fostering cooperation between local stakeholders and economic and social development.
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Francesco Polese, Jaqueline Pels, Bård Tronvoll, Roberto Bruni and Luca Carrubbo
The purpose of this paper is to investigate the characteristics of actors that allow them to relate to others actors in the system through shared intentionality (orientation) and…
Abstract
Purpose
The purpose of this paper is to investigate the characteristics of actors that allow them to relate to others actors in the system through shared intentionality (orientation) and the nature of the A4A relationship and the results that such interactions bring to the emergent system based on this shared purpose (finality).
Design/methodology/approach
The topic is approached by theoretical analysis and conceptual development of three integrative frameworks: the sociological perspective, service-dominant logic and a particular perspective of system thinking: the viable system approach (vSa).
Findings
The A4A relationships involve value co-creation based on actors integrating their resources and acting with intentionality to obtain value by providing benefits to other parties and by belonging to the emergent viable system; actor acts for other actors directly involved in the relationship generating positive effects for the whole system in which it is contextualized.
Research limitations/implications
Future empirical research might better support findings.
Social implications
Many social implications deriving from an augmented role of actors engaged within social relationships in co-creation exchanges. From the title of the paper A4A over on the manuscript describes numerous social inferences of actors in co-creation.
Originality/value
A4A is a relationship formed by actors that interact for the benefit of the whole system in which are involved. They find own benefit from the benefit created for the system in which they live and act. In A4A relationships the value of the single actor comes from the participation to the viability of the whole system.
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Francesco Polese, Luca Carrubbo, Roberto Bruni and Gennaro Maione
The purpose of this paper is to show the relevance of the interest in sharing the common purpose and in searching for a common survival of emerging eco-system (ES) as an entity…
Abstract
Purpose
The purpose of this paper is to show the relevance of the interest in sharing the common purpose and in searching for a common survival of emerging eco-system (ES) as an entity that “is not” but emerges by the viable actors interaction.
Design/methodology/approach
This conceptual paper contributes to the research by defining the ES building on the contributions of SD logic and viable systems approach (VSA), with a particular focus on the VSA perspective.
Findings
An ES emerges as a viable “system of systems” by an observer’s interpretation of the simultaneous interactions between different viable actors/systems that are sharing a common purpose (the survival of the ES), exchanging resources following a viable value co-creation model. Each actor/system could represent a level of quality of belonging to the ES looking for the opportunity to be resonant with the ES.
Research limitations/implications
The ES features and the role of each actor inside could be deepened through different theoretical perspectives and the same VSA to the ES could be reached with empirical explorations.
Practical implications
Understanding the nature of the ES, the practitioners are able to explain better their position in relation to partners and competitors. It is possible to be a part of several emerging ESs looking for the will to contribute to the ES’ survival and to the sharing of the purpose of the interactive systems/actors. In a medium and long run, the measure of the resonance is useful to understand the quality in interaction.
Originality/value
The work provides a definition of the ES and the actors inside focusing on the perspective of VSA, by integrating the concept of viable value co-creation and solidarity-based logic; in particular, the concept of Centro Commerciale Naturale is used to show the emergence of the ES in a relational context generated by the interaction between city, service and retailers in a city center.
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Andrea Moretta Tartaglione, Roberto Bruni and Maja Bozic
The purpose of this paper is to explore the dynamics of the relationships between sales and internal and external environmental drivers in a retail company using a systems…
Abstract
Purpose
The purpose of this paper is to explore the dynamics of the relationships between sales and internal and external environmental drivers in a retail company using a systems perspective in order to support retail management decisions with nonlinear methods.
Design/methodology/approach
The research and results are presented in two parts: the collection and explorative analysis of the data; and discussion of the managerial implications following a systems perspective. The exploratory analysis is conducted using a statistical comparison of linear and nonlinear models of sales data from a retail company. The data, which comprise two data sets, come from 45 retail stores located in different regions of the USA.
Findings
Specifically, nonlinear models provided a better explanation of variation in retail activity (R2=46 per cent) than linear models (R2=16 per cent). In such a situation, the nonlinear analysis captures the influence of internal and external environmental drivers on retail sales.
Research limitations/implications
With a limited variety of external and internal drivers, the exploratory analysis aims to describe a general situation in which retailers are managing activities in complex environments as opposed to reflect on a particular retail chain.
Practical implications
The systems perspective is used to interpret the managerial implications of the nonlinear analysis fits, particularly in cases where retail decision-makers are adapting, transforming and restructuring sources of competitive advantage in complex environments.
Originality/value
The paper provides an alternative perspective (the systemic one) of how retailers could interpret the relationships between internal and external variables in the dynamic environment of the retail chains with nonlinear models.
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Gautam Mahajan, V. Kumar, Marco Tregua and Roberto Bruni
This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to…
Abstract
Purpose
This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to a lifestyle of value for humanity at large.
Design/methodology/approach
VDL considers value as rooted on axiology, actor-network theory, the hygge concept and is deployed through seven organizational principles deriving from the original eight VDL principles (Mahajan, 2017).
Findings
It is necessary to consider value in its polysemous meanings as an emergent element and a result of people’s interpretation based on norms and beliefs. At the same time, managers conceptualize businesses to create stimuli for the markets and society and favoring the emergence of a positive and sustainable value. This study explains how organizations and managers can be driven by norms and beliefs and a purpose to make decisions and assume postures and behaviors capable of stimulating the emergence of positive and sustainable value, creating opportunities for humanity at large; this managerial behavior creates conditions for value creation, and it is framed in VDL.
Research limitations/implications
A research agenda is provided that can spawn fruitful research in VDL.
Practical implications
This study develops the theoretical roots for a management approach that will support organizations and managers in interpreting their role as stimulators of value.
Social implications
The study focuses on the well-being and happiness of all the stakeholders.
Originality/value
The study developed organizational principles deeply rooted in the VDL.
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Luca Carrubbo, Silvia Cosimato and Anna Roberta Gagliardi
Service organizations operate in an increasingly complex and uncertain context that makes decision-making challenging. Despite well-recognized changes in the operational context…
Abstract
Purpose
Service organizations operate in an increasingly complex and uncertain context that makes decision-making challenging. Despite well-recognized changes in the operational context of government as service organization, service literature has given surprisingly limited attention to what these changes imply for organizational decision-making. This study aims to face with the lack of fit of decision-making theorizing with the reality, within which most service practitioners operate, in order to foster the relevance of decision-making in service research and properly approach the false assumptions and misguided instructions for action.
Design/methodology/approach
To rectify the situation, the purpose of this paper is to advance a more holistic understanding of decision-making in government as service organization. The authors do so by reviewing the sparse, though insightful, prior literature on decision-making in service research and identifying four foundational assumptions of decision-making in the service context, that radically differ from the traditional assumptions of decision-making within the wider management literature.
Findings
The authors contribute to service research by further advancing the emerging dynamic understanding of decision-making by developing eight systems thinking-informed research propositions and a connected research agenda. In doing so, the paper offers the essential ground work that can revitalize the field of service management and equip it for facing the challenges that government as service organization is encountering in the 21st century.
Originality/value
The formulated eight research propositions demonstrate that decision-making in a government as service organization occurs within complex adaptive systems composed of multiple subsystems and is characterized by a high degree of unpredictability. It is a process influenced by multiple actors part of the system and subsystems, through multiple feedback loops, where the implications of prior decisions inform the future decisions.
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James E. Austin, Gabriel Berger, Rosa Amelia González, Roberto Gutiérrez, Iván D. Lobo and Alfred Vernis
Purpose: Provide insights on how social entrepreneurship (SE) knowledge can be more effectively generated by universities through the entrepreneurial creation and effective…
Abstract
Purpose: Provide insights on how social entrepreneurship (SE) knowledge can be more effectively generated by universities through the entrepreneurial creation and effective management of a knowledge network centered on international collaborative research; illuminate how one such network has enabled Latin American researchers to advance the knowledge and practice frontiers in the hemisphere and globally. Methodology/Approach: Retrospective analysis of the two-decade evolution of the Social Enterprise Knowledge Network, a pioneering international research collaboration (IRC) of Ibero-American management schools. Findings: Documents factors and dynamics enabling the successful creation and operation of international knowledge networks. Analyzes the key mechanisms for capturing synergies in collaborative research. Identifies specific effectiveness determinants for successfully operating an international social enterprise knowledge generation network. Identifies multiple impacts of a knowledge generation network. Research Implications: Advances understanding of IRCs. Provides a model for assessing knowledge network multiple impacts. Identifies a series of future research opportunities and needs. Practical Implications: Provides operational guidance for researchers developing or operating collaborative international knowledge networks. Social Implications: Reveals the value of collaboration in international research and factors that contribute to effective collaboration. Originality/Value: Provides unique retrospective study of an IRC network operated by developing country schools of management. Expands the scope of recent comparative research on SE education to include a set of countries in Ibero-America. Documents an approach to assessing the impacts of a knowledge network. Identifies important areas for advancing future social enterprise research and teaching.
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Patricia Viveiros de Castro Krakauer, Gustavo Hermínio Salati Marcondes de Moraes, Roberto Coda and Davi de França Berne
The paper aims to investigate the existence of typical preferred behaviours that might characterize Brazilian women’s entrepreneurial profile and whether this profile influences…
Abstract
Purpose
The paper aims to investigate the existence of typical preferred behaviours that might characterize Brazilian women’s entrepreneurial profile and whether this profile influences their motivation to undertake a venture.
Design/methodology/approach
Following the evolution of the literature on women entrepreneurship, the study criticizes the rational view that conceives entrepreneurship as a universal phenomenon and immune to gender. A quantitative approach based on multivariate data analysis (structural equation modelling) was applied to a sample of 418 women entrepreneurs with regard to six hypotheses associated with a specifically conceived conceptual model.
Findings
The behavioural categories tested in the model that most influence Brazilian women’s entrepreneurial profile are planning, identifying opportunities, sociability and leadership, corroborating the results of other international studies. Behaviours connected with persistence did not correlate to Brazilian women’s entrepreneurial profile. The hypothesis that women’s entrepreneurial profile positively influences their entrepreneurial intention was confirmed.
Research limitations/implications
As the study is based on an intentional, non-probabilistic sample, further research needs to be conducted using other forms of sampling, extending the findings to other contexts internationally and to other Brazilian regions.
Practical implications
Women can perceive whether their behavioural profile is suited to embracing entrepreneurship challenges, helping them to make effective career choices.
Originality/value
The study provides a robust model with high explanatory value. It contributes to the women’s entrepreneurship literature from the perspective of a Latin American developing country, offering valuable insights regarding the impact of entrepreneurial behavioural profile on women’s entrepreneurial activities.
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