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Available. Open Access. Open Access
Article
Publication date: 12 April 2022

Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl and Andreas Auinger

The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer…

15520

Abstract

Purpose

The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer shopping experience. However, retailers struggle with the implementation of such technologies in brick-and-mortar stores. Against this background, the present study investigates the impact of a smartphone-based augmented reality shopping assistant application, which uses personalized recommendations and explainable artificial intelligence features on customer shopping experiences.

Design/methodology/approach

The authors follow a design science research approach to develop a shopping assistant application artifact, evaluated by means of an online experiment (n = 252), providing both qualitative and quantitative data.

Findings

Results indicate a positive impact of the augmented reality shopping assistant application on customers' perception of brick-and-mortar shopping experiences. Based on the empirical insights this study also identifies possible improvements of the artifact.

Research limitations/implications

This study's assessment is limited to an online evaluation approach. Therefore, future studies should test actual usage of the technology in brick-and-mortar stores. Contrary to the suggestions of established theories (i.e. technology acceptance model, uses and gratification theory), this study shows that an increase of shopping experience does not always convert into an increase in the intention to purchase or to visit a brick-and-mortar store. Additionally, this study provides novel design principles and ideas for crafting augmented reality shopping assistant applications that can be used by future researchers to create advanced versions of such applications.

Practical implications

This paper demonstrates that a shopping assistant artifact provides a good opportunity to enhance users' shopping experience on their path-to-purchase, as it can support customers by providing rich information (e.g. explainable recommendations) for decision-making along the customer shopping journey.

Originality/value

This paper shows that smartphone-based augmented reality shopping assistant applications have the potential to increase the competitive power of brick-and-mortar retailers.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

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Article
Publication date: 1 February 1995

Assembly & Automation (Electronics) Ltd has recently been acquired by California‐based Flextronics International Limited. Under the terms of the proposed acquisition, Flextronics…

16

Abstract

Assembly & Automation (Electronics) Ltd has recently been acquired by California‐based Flextronics International Limited. Under the terms of the proposed acquisition, Flextronics International will purchase all of A&A's outstanding shares for approximately $5million, comprising $3million in cash and approximately $2million in Flextronics Ordinary Shares.

Details

Soldering & Surface Mount Technology, vol. 7 no. 2
Type: Research Article
ISSN: 0954-0911

Available. Content available
Article
Publication date: 1 December 2004

John Ling

66

Abstract

Details

Circuit World, vol. 30 no. 4
Type: Research Article
ISSN: 0305-6120

Keywords

Available. Content available
Article
Publication date: 24 October 2018

Paresh Wankhade and DeMond S. Miller

359

Abstract

Details

International Journal of Emergency Services, vol. 7 no. 3
Type: Research Article
ISSN: 2047-0894

Available. Content available
Article
Publication date: 22 May 2007

John Ling

70

Abstract

Details

Circuit World, vol. 33 no. 2
Type: Research Article
ISSN: 0305-6120

Available. Open Access. Open Access
Article
Publication date: 12 April 2018

Sebastian Drexel, Susanne Zimmermann-Janschitz and Robert J. Koester

A search and rescue incident is ultimately all about the location of the missing person; hence, geotechnical tools are critical in providing assistance to search planners. One…

1622

Abstract

Purpose

A search and rescue incident is ultimately all about the location of the missing person; hence, geotechnical tools are critical in providing assistance to search planners. One critical role of Geographic Information Systems (GISs) is to define the boundaries that define the search area. The literature mostly focuses on ring- and area-based methods but lacks a linear/network approach. The purpose of this paper is to present a novel network approach that will benefit search planners by saving time, requires less data layers and provides better results.

Design/methodology/approach

The paper compares two existing models (Ring Model, Travel Time Cost Surface Model (TTCSM)) against a new network model (Travel Time Network Model) by using a case study from a mountainous area in Austria. Newest data from the International Search and Rescue Incident Database are used for all three models. Advantages and disadvantages of each model are evaluated.

Findings

Network analyses offer a fruitful alternative to the Ring Model and the TTCSM for estimating search areas, especially for regions with comprehensive trail/road networks. Furthermore, only few basic data are needed for quick calculation.

Practical implications

The paper supports GIS network analyses for wildland search and rescue operations to raise the survival chances of missing persons due to optimizing search area estimation.

Originality/value

The paper demonstrates the value of the novel network approach, which requires fewer GIS layers and less time to generate a solution. Furthermore, the paper provides a comparison between all three potential models.

Details

International Journal of Emergency Services, vol. 7 no. 3
Type: Research Article
ISSN: 2047-0894

Keywords

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Book part
Publication date: 10 November 2010

Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka and Yi He

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Article
Publication date: 10 December 2018

Kent Thorén and Martin Vendel

Backcasting helps managers involve and align the organization throughout a strategy process. Its core idea is creating a logical path from a depicted future back to the present…

1994

Abstract

Purpose

Backcasting helps managers involve and align the organization throughout a strategy process. Its core idea is creating a logical path from a depicted future back to the present, to share, analyze and manage strategic challenges. Still its use in strategic management is under-researched. The purpose of this paper is to verify the relevance and validity of backcasting as a strategic management tool. It also analyzes and structures knowledge about backcasting and its practical application in strategic management.

Design/methodology/approach

This paper employs desktop research method to outline the benefits and limitations of backcasting for strategy formation under VUCA conditions.

Findings

Backcasting can help organizations overcome cognitive barriers and broaden the scope of options when analyzing future positions. The research provides insights regarding the potential and limitations of backcasting when addressing uncertainty and its drivers. For instance, it helps managers to assess and align visions; increase the understanding and clarity regarding complex dependencies; as well as improve strategic agility.

Practical implications

Backcasting is exceptionally useful for investigating possible futures and alternative paths to it. Backcasting is an interactive workshop-based method that challenges prevailing mindsets by assuming we are in the future, looking back towards today to find a feasible path when major transitions are necessary. With it, managers can deal with even the most uncertain decisions in a structured manner.

Originality/value

Backcasting for many reasons has a great potential as a tool for strategy development. It has been successfully applied in other fields but only to a limited extent in business. This paper formally examines its applicability in this context and demonstrates its relevance for dealing with VUCA challenges.

Details

Journal of Strategy and Management, vol. 12 no. 2
Type: Research Article
ISSN: 1755-425X

Keywords

Available. Open Access. Open Access
Book part
Publication date: 14 December 2023

Holger Fleischer

This chapter provides an introduction to the world of family companies and family constitutions from a legal perspective. It first studies the legal types of business…

Abstract

This chapter provides an introduction to the world of family companies and family constitutions from a legal perspective. It first studies the legal types of business organizations that family firms have chosen across time and jurisdictions. It then illustrates how early predecessors of family constitutions evolved in the late Middle Ages and what modern family constitutions look like in different countries today. Further considerations are devoted to the governance framework of family firms. The chapter concludes by exploring the potential legal effects of family constitutions under German company and contract law.

Available. Content available
Book part
Publication date: 23 January 2023

Free Access. Free Access

Abstract

Details

50th Celebratory Volume
Type: Book
ISBN: 978-1-80455-126-4

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