This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the article, please cite: Robert W. Boozer, David C. Wyld, James Grant, (1990) “Using Metaphor to Create More Effective Sales Messages”, Journal of Services Marketing, Vol. 4 Iss: 3, pp. 63 - 71.
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the article, please cite: Robert W. Boozer, David C. Wyld, James Grant, (1990) “Using Metaphor to Create More Effective Sales Messages”, Journal of Services Marketing, Vol. 4 Iss: 3, pp. 63 - 71.
This paper suggests themes and specific questions that may be used as a foundation for discussion about the role of spirituality in management education. The discussion should…
Abstract
This paper suggests themes and specific questions that may be used as a foundation for discussion about the role of spirituality in management education. The discussion should both explore basic questions such as “What is workplace spirituality?” and examine current educational practices and the emerging literature about workplace spirituality which provides a framework for pedagogy.
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Robert W. Boozer, David C. Wyld and James Grant
Explores the use of metaphor as a particular feature of languagefor making sales messages more effective. Examines the concept ofmetaphor, its use in advertising and its use by…
Abstract
Explores the use of metaphor as a particular feature of language for making sales messages more effective. Examines the concept of metaphor, its use in advertising and its use by marketing practitioners. Concludes that the effective use of language and particularly metaphor is vital for successful marketing and sales performance. Outlines a ten‐point strategy for developing metaphor skills in order to improve marketing messages and sales effectiveness.
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R. Glenn Richey, Mert Tokman, Robert E. Wright and Michael G. Harvey
This manuscript develops a reverse logistics monitoring system for controlling reverse flows of materials through marketing channels in emerging economies. Institutional theory is…
Abstract
This manuscript develops a reverse logistics monitoring system for controlling reverse flows of materials through marketing channels in emerging economies. Institutional theory is incorporated to show that both positive and negative impacts on environmental sustainability can be predicted. A partner control framework and scales are then developed for use by managers and researchers in furthering their understanding of the effective management of global reverse logistic networks
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Robert David Ashford, Austin Brown and Brenda Curtis
Public perception has been found to be influenced by the words used to describe those with behavioral health disorders, such that using terms like “substance abuser” can lead to…
Abstract
Purpose
Public perception has been found to be influenced by the words used to describe those with behavioral health disorders, such that using terms like “substance abuser” can lead to higher levels of stigma. The purpose of this paper is to identify additional stigmatizing and empowering terms that are commonly used by different stakeholders.
Design/methodology/approach
Using digital Delphi groups, the paper identifies positive and negative terms related to substance use disorder (SUD) from three distinct stakeholder groups: individuals in recovery, impacted family members and loved ones, and professionals in the treatment field.
Findings
Participants identified 60 different terms that are considered stigmatizing or positive. Previously identified stigmatizing terms (abuser, addict) were present for all stakeholder groups, as was the positive term person with a SUD. Additional stigmatizing terms for all groups included junkie and alcoholic. Additional positive terms for all groups included long-term recovery.
Social implications
The results suggest that the continued use of terms like addict, alcoholic, abuser and junkie can induce stigma in multiple stakeholders. The use of more positive terms such as person with a SUD or person in recovery is suggested to reduce stigma.
Originality/value
The use of digital Delphi groups to solicit feedback from multiple stakeholder groups from the substance use community is innovative and allows for the comparison of linguistics among and between the groups.
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The purpose of this paper is to analyze how popular culture in general and movies in particular both reflected and shaped public attitudes to newly emerging corporate giants in…
Abstract
Purpose
The purpose of this paper is to analyze how popular culture in general and movies in particular both reflected and shaped public attitudes to newly emerging corporate giants in the 1950s; to demonstrate how that view was itself shaped by political context and prevailing American ideology.
Design/methodology/approach
The paper rests on a content analysis of 11 corporate films released in the USA between 1954 and 1960.
Findings
Studying corporate movies during the 1950s lends an appreciation of the salience of understanding the political/cultural context of business history. The movies also reflected Cold War realities: the constraints imposed by an anti‐communist blacklist, and the belief – hope, perhaps – that capitalist corporations would stand as a bulwark against the alien ideology of Communism.
Research limitations/implications
The films studied are all US‐made. Studying films from later decades might also lend additional perspective.
Originality/value
The paper demonstrates the value of considering political context and ideology in understanding business history.
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Iain McPhee, Chris Holligan, Robert McLean and Ross Deuchar
The purpose of this paper is to explore the hidden social worlds of competent clandestine users of drugs controlled within the confines of the UK Misuse of Drugs Act 1971, which…
Abstract
Purpose
The purpose of this paper is to explore the hidden social worlds of competent clandestine users of drugs controlled within the confines of the UK Misuse of Drugs Act 1971, which now includes NPS substances. The authors explore how and in what way socially competent drug users differ from others who are visible to the authorities as criminals by criminal justice bureaucracies and known to treatment agencies as defined problem drug users.
Design/methodology/approach
This qualitative research utilises a bricoleur ethnographic methodology considered as a critical, multi-perspectival, multi-theoretical and multi-methodological approach to inquiry.
Findings
This paper challenges addiction discourses and, drawing upon empirical evidence, argues the user of controlled drugs should not be homogenised. Using several key strategies of identity management, drug takers employ a range of risk awareness and risk neutralisation techniques to protect self-esteem, avoid social affronts and in maintaining untainted identities. The authors present illicit drug use as one activity amongst other social activities that (some) people, conventionally, pursue. The findings from this study suggest that punitive drug policy, which links drug use with addiction, crime and antisocial behaviour, is inconsistent with the experience of the participants.
Research limitations/implications
Due to the small sample size (n=24) employed, the possibility that findings can be generalised is rendered difficult. However, generalisation was never an objective of the research; the experiences of this hidden population are deeply subjective and generalising findings and applying them to other populations would be an unproductive endeavour. While the research attempted to recruit an equal number of males and females to this research, gendered analysis was not a primary objective of this research. However, it is acknowledged that future research would greatly benefit from such a gendered focus.
Practical implications
The insights from the study may be useful in helping to inform future policy discourse on issues of drug use. In particular, the insights suggest that a more nuanced perspective should be adopted. This perspective should recognise the non-deviant identities of many drug users in the contemporary era, and challenge the use of a universally stigmatising discourse and dominance of prohibition narratives.
Social implications
It is envisaged that this paper will contribute to knowledge on how socially competent users of controlled drugs identify and manage the risks of moral, medical and legal censure.
Originality/value
The evidence in this paper indicates that drug use is an activity often associated with non-deviant, productive members of the population. However, the continuing dominance of stigmatising policy discourses often leads to drug users engaging in identity concealment within the context of a deeply capitalist Western landscape.
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WHEN THE LIBRARY WORLD asked me for a letter from Finland, I was very glad, for I like writing letters. To me it is a pleasure to write letters. Of course it is equally pleasant…
Abstract
WHEN THE LIBRARY WORLD asked me for a letter from Finland, I was very glad, for I like writing letters. To me it is a pleasure to write letters. Of course it is equally pleasant to receive letters, and I hope that we can soon receive a letter from Great Britain as a reply for our journal Kirjastolehti.