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Article
Publication date: 27 May 2022

Tiebing Shi, Robert Guang Tian, Cindy Zhiling Tu and Chi Lo Lim

This study aims to explore how two affective factors (i.e. brand attachment and consumer affinity) influence host country consumers' responses to an international brand alliance…

429

Abstract

Purpose

This study aims to explore how two affective factors (i.e. brand attachment and consumer affinity) influence host country consumers' responses to an international brand alliance (IBA).

Design/methodology/approach

A two (brand attachment: high vs low) × two (consumer affinity: high vs low) factorial experiment was conducted with 336 US university students. The partial least squares structural equation modeling (PLS-SEM) method was used to test the conceptual model.

Findings

(1) Pre-attachment to the host brand and consumer affinity for the country-of-origin (COO) of the foreign partner brand positively influence attitudes toward the IBA. (2) Attitudes toward the IBA positively influence post-attachment to the host brand, intention to buy the IBA product and willingness to recommend the IBA product. (3) Pre-attachment to the host brand positively influences post-attachment to the host brand.

Originality/value

This study extends the literature on factors influencing attitudes toward IBAs by finding the significant influences of pre-attachment to the host brand and consumer affinity for the COO of the foreign partner brand on host country consumers' responses to IBAs.

Details

Marketing Intelligence & Planning, vol. 40 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 12 July 2022

Ahsan Nawaz and Robert Tian

The study exemplifies authentic leadership (AL) and relates it to project success (PS) with the mediating variables of organizational learning (OL) and organizational innovation…

1038

Abstract

Purpose

The study exemplifies authentic leadership (AL) and relates it to project success (PS) with the mediating variables of organizational learning (OL) and organizational innovation (OL). None of the existing studies on AL and PS have worked on the mediation of OL and OI on these factors. So far, this paper tries to fill gap between these factors.

Design/methodology/approach

The study is done by testing the hypothesis by utilizing the approach of deduction. The tool of data collection utilized is a survey. The methods of data collection involved qualitative techniques as primary approaches of investigation. The study population involves multinational and national companies/organizations working directly or indirectly for CPEC projects. A total of 295 questionnaires were used to gather data from top-level and middle–level management from private or government sector companies working individually or collaboratively on CPEC projects. Out of 295 questionnaires, 35 were rejected for being incomplete, and 260 were further analyzed for research purposes. SPSS and AMOS-21 statistical packages were used for analysis or correlation among variables.

Findings

This study claims the positive impact of AL on PS while the OI and OL play a mediating role.

Practical implications

This study will add significant literature related to project management. These outcomes gave data on the primary systems of project management that are utilized in the projects or in various organizations to assess the accomplishment of the project with AL, OL and OI.

Originality/value

It has gained popularity in the world of management researchers due to its uniqueness and desirability. This study of AL and PS has been comprehensively deliberate to find the variables that affect them. The idea is to analyze the possible effects of OL and innovation on authentic leaders and the overall PS in the China–Pakistan economic corridor (CPEC).

Details

International Journal of Managing Projects in Business, vol. 15 no. 6
Type: Research Article
ISSN: 1753-8378

Keywords

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Article
Publication date: 1 June 2001

Charles Emery, Tracy Kramer and Robert Tian

Compares the benefits and consequences of two different educational philosophies adopted by business schools: the customer‐oriented approach and the product‐oriented approach. The…

2436

Abstract

Compares the benefits and consequences of two different educational philosophies adopted by business schools: the customer‐oriented approach and the product‐oriented approach. The customer approach suggests that faculty treat the students as their customers and the product approach requires that faculty treat the students as their products. Under a student‐customer program, enrollment and levels of student satisfaction increase at the expense of learning and program quality. The product approach shifts the focus from student satisfaction to student capabilities and holds business programs responsible for producing knowledgeable, effective students who possess skills and talents valued by public and private corporations.

Details

Quality Assurance in Education, vol. 9 no. 2
Type: Research Article
ISSN: 0968-4883

Keywords

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Article
Publication date: 1 March 2003

Charles R. Emery, Tracy R. Kramer and Robert G. Tian

A student evaluation of teaching effectiveness (SETE) is often the most influential information in promotion and tenure decision at colleges and universities focused on teaching…

5912

Abstract

A student evaluation of teaching effectiveness (SETE) is often the most influential information in promotion and tenure decision at colleges and universities focused on teaching. Unfortunately, this instrument often fails to capture the lecturer’s ability to foster the creation of learning and to serve as a tool for improving instruction. In fact, it often serves as a disincentive to introducing rigour. This paper performs a qualitative (e.g. case studies) and quantitative (e.g. empirical research) literature review of student evaluations as a measure of teaching effectiveness. Problems are highlighted and suggestions offered to improve SETEs and to refocus teaching effectiveness on outcome‐based academic standards.

Details

Quality Assurance in Education, vol. 11 no. 1
Type: Research Article
ISSN: 0968-4883

Keywords

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Article
Publication date: 8 May 2009

Michael P. Lillis and Robert G. Tian

The purpose of this paper is to investigate the role of emotional intelligence (EI) in business communications and describes the pivotal role it plays in establishing skills that…

6929

Abstract

Purpose

The purpose of this paper is to investigate the role of emotional intelligence (EI) in business communications and describes the pivotal role it plays in establishing skills that are vital to a firm's global network of operations.

Design/methodology/approach

Using a sample of undergraduate business students, this paper examines how EI can mitigate the potential negative effects that might arise from diversity within dissimilar groups. As a measure of group diversity, we explore the role of one of the more traditional dimensions of differentiation among heterogeneous groups, gender. Patterns of group performance are observed across different levels of gender diversity and within and between high and low emotionally intelligence groups.

Findings

Findings suggest that EI has a greater impact on the performance level of gender diverse groups than that of their homogeneous counterparts.

Research limitations/implications

As a consequence, of increased globalization, organizational environments are becoming enormously complex and considerably more culturally diverse. In response to this growing trend, a key question for managers is to determine how to improve organizational awareness of the thoughts, feeling and emotions that reside in other diverse cultures. By focusing on how gender diversity can potentially impact group functioning, we hope to draw attention to the need for an increased understanding of the behavioral tendencies and value orientations that exist among dissimilar others and, by inference, dissimilar cultures.

Practical implications

Results are discussed in connection with cross‐cultural competencies and skills that are essential for a multinational enterprise.

Originality/value

This is the first study to suggest a relationship between EI and international business communication effectiveness.

Details

Marketing Intelligence & Planning, vol. 27 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Available. Content available
Article
Publication date: 30 October 2009

Robert Guang Tian

513

Abstract

Details

Journal of Consumer Marketing, vol. 26 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Content available
Article
Publication date: 1 June 2004

Robert Tian

1430

Abstract

Details

Journal of Consumer Marketing, vol. 21 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Content available
4318

Abstract

Details

Journal of Consumer Marketing, vol. 28 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Content available
739

Abstract

Details

Journal of Consumer Marketing, vol. 29 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Content available
Article
Publication date: 12 September 2008

Robert Guang Tian

396

Abstract

Details

Journal of Consumer Marketing, vol. 25 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

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