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This paper aims to explore the strategic dimensions and drivers of sustainable IT and roadmaps its likely development as a disruptive innovative force over the next decade as it moves beyond the datacenter and throughout the IT organization, the firm, markets, and society at large. Its purpose is to provide a comprehensive view of the emerging industry to inform sustainable IT strategy development and stimulate future research.

This paper uses a qualitative three‐phase process to develop the technology roadmap for the sustainable IT industry. The phases are domain analysis, which features a comprehensive literature review and expert panel depth interviews; roadmap development, which involved two technology roadmapping brainstorming sessions; and follow‐up activity, to confirm roadmap session results with the expert panel.

The paper defines the emerging field of sustainable IT and its green IT and sustainable IT services dimensions. It identifies market segments, products and services, technologies, compliance and reporting requirements, organizational changes, and value migration and roadmaps a likely future landscape for the development of sustainable IT strategy.

Developing a sustainable IT strategy is a major issue for most organizations. Managers and researchers can use the results of this study to better understand the dimensions of sustainable IT and its likely future growth paths. Researchers will find the comprehensive approach to the topic useful for planning future technological innovations and determining their disruptive potential. Managers can use the results to benchmark their current situation and develop strategies for the next generation of sustainable IT service solutions.

This paper is the first to apply technology roadmapping to the emerging sustainable IT industry. It provides a strategic planning perspective of the future of the industry as it migrates from green‐IT strategies for reducing the costs and energy use of computing to sustainable IT services that hold the potential for transforming complex environmental and social responsibility problems into business opportunities.

Reports on a study to investigate the impact of customer satisfaction of different types of company responses to letters of complaint. Considers the effects on consumers of various defensive marketing strategies: letter and free good, letter only, and no response. Surmises that the results support the notion that appropriate defensive marketing strategies can improve the company′s image among customers who write complaint letters.

Comparative advertising has been viewed as an aggressive advertising tactic that is useful in selected situations. However, because of the risks involved, many advertisers are skeptical of using comparative advertising as a long‐term strategy.

In a story called “The Birthmark,” Nathaniel Hawthorne tells about an extraordinarily lovely woman whose beauty was perfect except for a small birthmark on her cheek. This flaw would not have mattered if found on the face of an ordinary woman, but because of this woman's near perfection, the birthmark could never be ignored. Her husband, a brilliant natural scientist, grieved over the one imperfection and took up research to discover a cure. He finally developed a potion and the birthmark began to disappear. At the moment when the birthmark completely vanished from her skin and she was perfect, she died.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Nowadays, in mobile communication, smartphone is one of the modern progress and emergent phenomena for business as well as social networking. The purpose of this paper is to investigate an intention to adopt smartphone apps among the entrepreneurs of a developing country.

The quantitative methods based on cross-section data are employed for examining an intention towards adopting smartphone apps. The data are collected through a survey questionnaire. In the initial stage, 500 questionnaires were randomly distributed among the businessmen of a developing context. The value of the return samples is 280. The response rate has remained at 56 per cent.

By applying the Statistical Package for Social Sciences, Pearson’s correlation and multiple regression show a positive and significant relationship of perceived usefulness, ease of use, perceived enjoyment and satisfaction with an intention to adopt smartphone apps. On the other hand, a positive and non-significant relationship between social needs and the intention to adopt smartphone apps is investigated.

The present study may provide valuable insights into the use pattern of smartphones among entrepreneurs and contribute for nurturing an intention to adopt smartphone apps in the developing context. Moreover, such a study may contribute to the literature of the developing country context, especially in the perspective of developing an intention and attitude towards smartphone apps.

This paper offers the factors which may be supportive of the actual usage of smartphone applications. The study is original containing data from a developing country.

As more students take online courses as part of their college curricula, the integrity of testing in an online environment becomes increasingly important. The potential for cheating on exams is generally considered to be higher in an online environment. One approach to compensate for the absence of a physical proctor is to use a remote proctoring service that electronically monitors the student during the examination period.

We examined the exam grades for 261 students taking two different upper division accounting courses to determine if a computer-based remote proctoring service reduced the likelihood of cheating, measured through lower exam scores, as compared to classroom proctoring and no proctoring. We examined both online and on-campus courses.

In qualitative and quantitative accounting courses, evidence shows that grades were significantly lower for students who were proctored using a remote proctoring service compared to students who were not proctored. In the quantitative course, remote proctoring resulted in significantly lower final exam scores than either classroom or no proctoring. However, in the qualitative course, both remote proctoring online and live proctoring in a classroom resulted in significantly lower final exam scores than no proctoring, and they are not statistically different from each other.

Academics and administrators should find these results helpful. The results suggest that the use of proctoring services in online courses has the potential to enhance the integrity of online courses by reducing the opportunities for academic dishonesty during exams.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

This study used a convenience sample (N = 387) aggregated from several Japanese worksettings to replicate results obtained with the phase model of burnout in a substantial number of studies in North American loci. At several levels of analysis, the results of the present replication support the generic character of the phase model and its components. Thus Japanese respondents psychologically structure the items of the Maslach Burnout Inventory used to estimate individual scores on three subdomains of burnout in much the same ways as two large batches of U.S. respondents. These subdomain scores—depersonalization, personal accomplishment, and emotional exhaustion—are combined to generate assignments of Japanese respondents to phases of burnout. Moreover, the phase assignments covary significantly with a panel of marker variables, which are similar or identical to variables used in North American studies. Basically, as the phases progress I → VIII, individuals report worsening scores on all 6 marker variables—job involvement, number of health symptoms, helplessness, job satisfaction, job tension, and self‐rated productivity. The pattern of results is similar to that in almost all North American studies using the phase model. Japanese respondents get assigned to the three most advanced phases of burnout in markedly greater proportion than North American respondents. In comparison to most of its counterparts, the present study accounts for a smaller proportion of variance between the phases and marker variables.