Ajay Aluri, Lisa Slevitch and Robert Larzelere
The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall…
Abstract
Purpose
The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall experience of travelers using the hotel Web sites.
Design/methodology/approach
A true-experimental, between-group and post-test-only design was used to address the primary research questions. Two privately accessible complete versions of the Web site (one with embedded social media channels and one without them) were designed for the experiment. The uses and gratifications approach was used to test the proposed hypotheses. Data were analyzed using ANOVA.
Findings
The results of this study revealed that embedded social media channels on the hotel Web site enhanced travelers’ social gratifications of perceived social interaction. Apart from these benefits for travelers seeking social gratifications, embedded social media channels did not enhance the overall experience (content and process gratifications) of travelers using the Web site.
Practical implications
In the case of embedded social media on hotel Web sites, this study suggests that hotel managers measure return on engagement to examine the effectiveness of embedded social media, instead of return on investment.
Social implications
The study revealed that the emergence of embedded social media channels and their integration on hotel Web sites will have significant influence on travelers who seek social gratifications.
Originality/value
The findings of this study offer new empirical evidence that embedded social media channels enhance only travelers’ perceived social interaction during their first visit to the hotel Web site.
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BRENT POPPENHAGEN, JULIAN MINGUS and JOSEPH ROGUS
Differences among elementary, junior high, and senior high school principals' perceptions of their administrative task competence; involvement with central office; autonomy; job…
Abstract
Differences among elementary, junior high, and senior high school principals' perceptions of their administrative task competence; involvement with central office; autonomy; job satisfaction; and length of work week were investigated in relation to social forces confronting the principalship and characteristics of traditional principal preparation programs. Questionnaires mailed to a random sample of 450 principals in rural, urban, and suburban districts yielded a 64 per cent return. All principals perceived themselves competent in administrative tasks. However, suburban principals were more involved with central office and experienced greater autonomy than urban principals. Urban principals worked similar hours and were uniformly satisfied unlike suburban principals who varied significantly in level of satisfaction and hours worked. Revisions in principal preparation programs were mandated.
Michelle Russen, Mary Dawson and Tiffany Legendre
The stereotypical assumptions of what it means to be hegemonically masculine and to be a leader are aligned in current society, potentially creating role incongruity for anyone…
Abstract
Purpose
The stereotypical assumptions of what it means to be hegemonically masculine and to be a leader are aligned in current society, potentially creating role incongruity for anyone who does not fit into this definition. The purpose of this study is to investigate whether masculine and feminine leadership traits of men and women hospitality managers affect employees’ intention to trust leaders and organizational attractiveness.
Design/methodology/approach
Explanatory mixed methods were used. First, two experiments (Study 1 = woman manager, n = 137; Study 2 = man manager, n = 117) were conducted with current hospitality employees to test the interaction of masculine versus feminine enactment and the leadership gender composition (3%, 23% or 53% women) on organizational attractiveness and intent to trust the leader. Results did not align with the theories; therefore, three focus groups were held with 13 current hospitality employees.
Findings
Results indicate a shift toward the preference for communal (feminine) characteristics in hospitality leadership with a balance of masculine traits.
Research limitations/implications
The influence of managers’ gender-related behaviors on trust and organizational attractiveness goes beyond their physical gender traits, indicating that gender plays a more crucial role than previously understood.
Originality/value
By using role congruity theory and hegemonic masculinity, this study offers a nuanced understanding of masculine and feminine gender enactment and broadens leadership theory by including the perspectives of nonhegemonic men and assertive women.
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Hung-Chu Lin, Yang Yang, Robert McFatter, Raymond W. Biggar and Rick Perkins
The purpose of this paper is to examine criminal offenders’ dispositional empathy and relate it to perceived parenting characteristics of primary caregivers (measured as care and…
Abstract
Purpose
The purpose of this paper is to examine criminal offenders’ dispositional empathy and relate it to perceived parenting characteristics of primary caregivers (measured as care and overprotection) and inmates’ internal working models of the self and others (measured as attachment anxiety and avoidance, respectively).
Design/methodology/approach
Compared to a group of 110 college students, the group of 102 inmates indicated lower levels of cognitive and emotional empathy (measured as perspective taking (PT) and empathic concern (EC), respectively). Among inmates, perceived parental care was related to PT; parental overprotection was related to EC.
Findings
The inmates’ data fit a model suggesting a mediational role of attachment anxiety in the relation between perceived parental overprotection and EC. Also, inmates’ attachment avoidance moderated the relation between attachment anxiety and EC, so that the relation only occurred when attachment avoidance was not high. The findings suggested potential protective roles of early parental bonding and positive views of social others in enhancing empathy for justice-involved populations.
Originality/value
The findings shed light on how inmates’ perception of parenting related to both aspects of empathy and how cognitive representations of the self and others potentially underlie the association between perceived parenting and their disposition for EC. To cultivate dispositional empathy as a means of preventing delinquency, it is important to advocate not only parenting characterized as caring and warm, but also cognitive interventions on framing positive working models of social others, particularly for those who perceive their primary caregivers as overprotective and are highly avoidant to social closeness.
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The aim of this paper is to draw together within an evaluative framework British research‐based material concerning the impact of children, or the absence of children, on the…
Abstract
The aim of this paper is to draw together within an evaluative framework British research‐based material concerning the impact of children, or the absence of children, on the quality and stability of the marriage relationship. The focus, therefore, is quite specific, and there is no attempt to review the whole corpus of literature on childbearing and child‐rearing. The relevant material is limited, fragmentary, and scattered across the literature of several disciplines. For such reasons it has been necessary in parts to draw upon American research both to indicate where the gaps and possibilities in indigenous research may lie and to show how far British findings supplement and support the American. Despite its thinness and incohesiveness, however, British material is adequate to test some common ideas about the relationship between children and marriage and, as will be seen, some of the conclusions to which it leads are counter‐intuitive, or at least contrary to beliefs which are widely found amongst relevant professionals as well as amongst the general public.
States that there has been a recent explosion in the publication of reference works in the field of African American studies which indicates the mature field of scholarship being…
Abstract
States that there has been a recent explosion in the publication of reference works in the field of African American studies which indicates the mature field of scholarship being achieved in this area. Provides a bibliographic guide for those wishing to identify and use research tools for studying African American literature.
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Patrick Poon, Gerald Albaum and Peter Shiu‐Fai Chan
The purpose of this paper is to investigate trust in salespersons of direct selling companies. The major purpose of the study is to examine three alternative measures of trust and…
Abstract
Purpose
The purpose of this paper is to investigate trust in salespersons of direct selling companies. The major purpose of the study is to examine three alternative measures of trust and to assess the effects of consumer trust in the direct selling salesperson on intended purchase behavior in a non‐Western culture, Hong Kong.
Design/methodology/approach
The research was designed as a personal interview survey of purchasers and non‐purchasers of product from direct selling companies in Hong Kong. A street‐intercept method of personal interview was used in three major shopping areas. The major measurement was of three different measures of trust in buying behavior from direct selling companies.
Findings
Survey results show that the measures of trust are not equally significant in being related to intention to repurchase. Only one measure, “Affect Trust”, is statistically correlated to repurchase intention. This measure is based on emotions which are affective in nature.
Originality/value
Gaining trust is crucial to all salespeople, industrial and consumer alike, as trust facilitates an exchange relationship while mistrust hinders it. Consequently, having valid measures of trust is essential to ensuring that exchange relations are positive. The research to date has been in the context of Western cultures and is dated (ten or more years ago). The paper examines trust in a non‐Western culture. In addition, the sales relationships studied in the past have been non‐direct selling. The paper expands this domain as it looks at direct selling to consumers in a non‐fixed business location.
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Patrick Poon, Gerald Albaum and Cheng-Yue Yin
The purpose of this paper is to examine the dimensions of interpersonal trust which would affect the buyer-salesperson relationship in a direct selling situation. It also…
Abstract
Purpose
The purpose of this paper is to examine the dimensions of interpersonal trust which would affect the buyer-salesperson relationship in a direct selling situation. It also investigates consumers’ perceived risk and advantages of direct selling.
Design/methodology/approach
A questionnaire survey of consumers (and also non-consumers) of direct selling companies in Hong Kong was performed by means of mall-intercept interview. The major measurements were perceived risk, perceived advantages, trust dimensions, and repurchase intention.
Findings
The results show that there are six dimensions of interpersonal trust in the buyer-seller relationship in direct selling, but only one dimension (i.e. honesty) has a significant relationship with repurchase intention. The ability to shop at home is found to have the highest advantage rating of direct selling. In addition, direct selling is perceived to have a lower level of risk than unsolicited telephone call such as telemarketing.
Originality/value
This is the first study to investigate the effects of different dimensions of interpersonal trust on consumer buying behavior under a direct selling situation in Asia. The study also serves as a foundation for studying the applicability and usefulness of all trust measures in other western or non-western cultures/nations.
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Errol E. Joseph and Bruce E. Winston
Aims to explore the relationship between employee perceptions of servant leadership and leader trust, as well as organizational trust.
Abstract
Purpose
Aims to explore the relationship between employee perceptions of servant leadership and leader trust, as well as organizational trust.
Design/methodology.approach
Uses Laub's Organizational Leadership Assessment along with Nyhan and Marlowe's Organizational Trust Inventory.
Findings
Perceptions of servant leadership correlated positively with both leader trust and organizational trust. The study also found that organizations perceived as servant‐led exhibited higher levels of both leader trust and organizational trust than organizations perceived as non‐servant‐led.
Originality/value
The findings lend support to Greenleaf's view that servant leadership is an antecedent of leader and organizational trust, and to aspects of other servant leadership models.
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T.K.P. Leung, Kee‐hung Lai, Ricky Y.K. Chan and Y.H. Wong
This study incorporates two Chinese cultural variables guanxi (personal relationship) and xinyong (personal trust) with other relational variables that are well defined in the…
Abstract
Purpose
This study incorporates two Chinese cultural variables guanxi (personal relationship) and xinyong (personal trust) with other relational variables that are well defined in the west, i.e. supplier competence, commitment, conflict handling and satisfaction to see how they generate partnership relationship in a sino‐western relationship marketing context.
Design/methodology/approach
Research objectives are achieved through a combination of model building, quantitative design, testing of hypotheses using AMOS and analysis of findings. The subject scope is imbedded within cultural impact on relationship marketing in a sino‐western context.
Findings
This study finds that Western suppliers must be competent in product knowledge, market development, and adaptation to buyers' requirements to resolve conflicts in order to establish their xinyong with the buyers. Competence allows suppliers to show psychological commitment and establish guanxi with the buyers. It also shows that guanxi has a stronger influence on xinyong than on satisfaction. Suppliers should use guanxi to generate buyer's perception on xinyong whilst maintaining a reasonable level of buyer satisfaction with their products and services. Also, relationship between xinyong and satisfaction is not significant. A buyer's satisfaction on the supplier's product and services does not necessarily mean that this buyer perceives the supplier having xinyong because Chinese mix (up) business with personal relationships together and sometimes they make trade‐off between them!
Research limitations/implications
This relationship study was conducted in a single‐product relationship context within the clothing industry in the PRC environment and therefore, its findings may not be generalised to other industry. Future Chinese relationship study should increase the sample size so as to cover more industries to allow comparison across industries. This is especially valid between a manufacturing and a service‐based industry. A service‐based industry may even emphasize more on guanxi and xinyong because of its intangible aspects! Future research should include the xinyong constructs, the concepts of face and reciprocity. To what extent these important Chinese cultural values affect satisfaction and xinyong have not been determined.
Practical implications
Effective conflict handling skills and guanxi are vital to formulate a xinyong positioning strategy. A supplier must be competent in product knowledge, market development skills, and adapt to a buyer's requirements to resolve conflicts with the buyer to establish xinyong.
Originality/value
This research is an initial attempt to establish the relationship between guanxi, xinyong and partnership relationship and generates a new research area in Chinese relationship marketing.