Robert Hooker, Molly Wasko, David Paradice, Robin Teigland and Charles Hofacker
The purpose of this paper is to test flow as a construct distinctly separate from its antecedents, and the resulting impact on brand attitudes and purchase intent within realistic…
Abstract
Purpose
The purpose of this paper is to test flow as a construct distinctly separate from its antecedents, and the resulting impact on brand attitudes and purchase intent within realistic online shopping three-dimensional virtual environments (3-DVEs).
Design/methodology/approach
This research utilizes a field study, combined with a survey research design of 348 3-DVE participants.
Findings
The findings reveal that flow is not a unidimensional construct but rather, a mental state that should be measured separately from its antecedents, with the possibility that certain antecedents may be more relevant than others in different activities. Furthermore, the authors received strong support for the overarching hypothesized model separating the nine dimensions associated with engagement in an activity as antecedents of flow, which, in turn, influences brand attitude and thereafter purchase intention.
Research limitations/implications
This study was limited to one type of activity within one 3-DVE but is balanced by the difficulty in gaining access to organizations and computer-mediated environments of this type for examining such phenomena.
Practical implications
Businesses using 3-DVEs to market brands should focus their efforts on creating highly enjoyable experiences that result in the feeling of a loss of sense of time for the participants in order to ultimately positively influence purchase intentions.
Originality/value
Prior research focused on fantasy-based, game-oriented environments, while also neglecting to test all elements of flow, examining “similar to flow” constructs or measuring flow as a unidimensional construct.
Richard E. Plank and Robert Hooker
The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain…
Abstract
Purpose
The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain partners. Emergent challenges and research directions are proposed.
Design/methodology/approach
Using extant literature from S&OP, supply chain management and interactive marketing, the authors integrate those to show the value of using interactive marketing tools to further integration across the supply chain of important S&OP processes.
Findings
S&OP utilizes sophisticated software to integrate various business processes beyond B2C and into B2B relationships.
Research limitations/implications
Uncertainty exists as to the measurement of the performance of a supply chain, or the network or system of companies, is not developed enough to deal with that issue. However, this is addressed in the research questions section.
Practical implications
The practical implications for the use of integrative marketing tools to link B2C as well as B2B partners through S&OP are numerous and far reaching.
Originality/value
This study uniquely examines the use of interactive marketing tools for B2B, as opposed to simply B2C.
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Keywords
The purpose of this paper is to demonstrate the importance of ongoing conversations between researchers and librarians. Without such conversations followed by the active…
Abstract
Purpose
The purpose of this paper is to demonstrate the importance of ongoing conversations between researchers and librarians. Without such conversations followed by the active purchasing of manuscripts, the important contributions of individual first settlers would likely remain untold. The research review that unfolds here is of one of New Zealand's significant first settlers, William Colenso (1811-1899). Yet, 30 years ago William Colenso was mostly regarded as a local rather than a national figure, renowned and ridiculed for his being dismissed from the Church Missionary Society for moral impropriety in 1852. By 2011, however, a conference dedicated to his life and work attracted both national and international scholars raising awareness and contributing unique knowledge about Colenso as missionary, printer, linguist, explorer, botanist, politician, author and inspector of schools. It is argued that such scholarship was enabled through the purposeful collecting of Colenso's papers over 30 years.
Design/methodology/approach
The historical analysis draws from original documents and published papers chronicling the role and the views of one of New Zealand's first inspector of schools. A self-reflective review approach will show how new knowledge can enhance earlier published works and provide opportunities for further analysis.
Findings
It will be demonstrated that as a result of ongoing conversations between librarians and researchers purposeful buying of archives and manuscripts have added fresh perspectives to the contributions William Colenso made to education in provincial New Zealand.
Originality/value
This work is perhaps the first critical re-reading and review of one's own scholarship undertaken across 30 years within New Zealand history of education. It offers unique self-reflections on the subject focus and analyses of it over time.
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John Locke, one of the most influential writers in history, profoundly affected the principles upon which the government of the United States was founded. He leaves a legacy of…
Abstract
John Locke, one of the most influential writers in history, profoundly affected the principles upon which the government of the United States was founded. He leaves a legacy of thoughts on human understanding, religion, economics, and politics that still influence the structure, environment, and operation of public administration today. He is most noted for his concept of separation of powers and for his ideas about property as the basis for prosperity. he moderated the more radical teachings of Thomas Hobbes and Niccolo Machiavelli. His politics, emerging from the concept of a state of nature, involved the underlying radical, modern premises about religion and morality. Locke presents his case for what we would call modern liberal democracy. He created the modern emphasis on constitutionalism that defines, in part, the relationship between the political system and the bureaucracy. Finally, he was an important link in the development of modern executive and legislative power.
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This article is about John Locke who was a British philosopher that profoundly influenced the founders of the United States, the principles upon which the United States was…
Abstract
This article is about John Locke who was a British philosopher that profoundly influenced the founders of the United States, the principles upon which the United States was established, and the American system of administration. Many influential leaders in America today acknowledge that the government is Lockeian, which is only the beginning of the continuing importance of Locke for the 21st century. While Locke pre-dated the formal study of organizational theory and behavior many of his ideas directly influence those fields--particularly his ideas on education and economy
Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the…
Abstract
Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the first rise in international awareness and appreciation of the blues. This first period of wide‐spread white interest in the blues continued until the early seventies, while the current revival began in the middle 1980s. During both periods a sizeable literature on the blues has appeared. This article provides a thumbnail sketch of the popularity of the blues, followed by a description of scholarly and critical literature devoted to the music. Documentary and instructional materials in audio and video formats are also discussed. Recommendations are made for library collections and a list of selected sources is included at the end of the article.
The purpose of this paper is to understand better the formation of an industry and the movement toward agglomeration by examining the development of the furniture manufacturing…
Abstract
Purpose
The purpose of this paper is to understand better the formation of an industry and the movement toward agglomeration by examining the development of the furniture manufacturing industry of Western North Carolina and Virginia.
Design/methodology/approach
In this general review, the initiation and growth of the furniture industry is traced, applying the theory of agglomeration and noting isomorphic tendencies and the primacy of the search for legitimacy among constituents.
Findings
The paper finds first of all, the pioneering efforts of Thomas Wrenn in High Point brought the industry to the region. An initial wave of furniture manufacturers followed closely behind Wrenn as the industry gained legitimacy and status in North Carolina. Important elements in building the industry included the establishment of the Southern Furniture Manufacturers Association and the Southern Furniture Market in High Point. A second wave of furniture producers arrived on the scene after the First World War. This group benefited from cooperative actions of the survivors of the first wave and brought the Western North Carolina and Virginia area to the forefront of the furniture manufacturing industry in the USA. Finally, the paper comments on the current state of the industry in relation to the threat of foreign competition.
Originality/value
The furniture industry is not alone in the need to understand the impact of globalization. Practitioners and researchers alike should be aware of the costs to stakeholder groups, such as employees and local communities.
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According to the Environmental Protection Agency Office of Toxic Substances, there are some 70,000 chemical compounds manufactured or processed at approximately 115,000 sites…
Abstract
According to the Environmental Protection Agency Office of Toxic Substances, there are some 70,000 chemical compounds manufactured or processed at approximately 115,000 sites across the U.S. About 1,000 new chemical compounds are introduced every year and many of these are unquestionably toxic to human, animal, or plant life.
The verification of bibliographic information in a known item search can be both lengthy and tedious. The difficulties in using some of the traditional sources are well‐known. For…
Abstract
The verification of bibliographic information in a known item search can be both lengthy and tedious. The difficulties in using some of the traditional sources are well‐known. For example, the National Union Catalog provides access only through main entry; Books in Print and the Cumulative Book Index have author, title, and subject access but are limited by the fact that they cover only books either in print in a given year or published in a given year. The result can be a frustrating and, at times, fruitless search.