Robert Christie‐Mill and Tony Kurec
The growth of tourism in our society is not a recent phenomenon that came about with the inception of the travel agent. The fact is, that tourism can be traced as far back as to…
Abstract
The growth of tourism in our society is not a recent phenomenon that came about with the inception of the travel agent. The fact is, that tourism can be traced as far back as to at least Ancient Greece, when, in 776 B.C. visitors from Europe and the Middle East gathered at Mt. Olympus to take part in the very first Olympic Games (Young). Since that time tourism has developed into what today is an industry of major social and economie significance, and its effects range from local to international scales.
Sangeeta Tripathi and Muna Al Shahri
The main objective of this chapter is to examine the country's internal communication environment that helps create community awareness and improve public–private tourism…
Abstract
Purpose
The main objective of this chapter is to examine the country's internal communication environment that helps create community awareness and improve public–private tourism partnerships to achieve Oman Vision 2040. This chapter also attempts to understand the efforts of the National Tourism Organization (NTO) in building community relationships and empowering them by capitalizing on available resources within the community.
Methedology
The study is based on qualitative and quantitative methods. A purposive sampling technique has been applied, and the data collection has been done through surveys and interviews from the Ministry of Heritage and Tourism, Salalah, Oman, to reach out to the findings.