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Article
Publication date: 17 July 2017

Robert Charles Sheldon and Martin Kupp

This paper provides a tool for managers to overcome a common paradox in situations of innovation. The paradox occurs when the commercial viability of ideas for new products and…

Abstract

Purpose

This paper provides a tool for managers to overcome a common paradox in situations of innovation. The paradox occurs when the commercial viability of ideas for new products and services is unknown, making managers loath to invest scarce resources in developing them for fear that they will lose them if the idea is a non-starter. The result is that ideas sit on the shelf, idle and untested. This paper provides a low-cost, intuitive method for determining if a new idea has sufficient commercial potential to warrant investing in its development, thereby resolving the paradox.

Design/methodology/approach

The method is based on six marketing mechanisms derived from crowd funding: choosing a target prospect and positioning, creating a prototype, setting a price based on value, locating prospects; getting an address, communicating with prospects; delivering an effective pitch, and measuring results through advance commitments. The method is illustrated using two entrepreneurial cases.

Findings

Managers who use the method can validate ideas in the marketplace quickly and at low cost, obtaining the information they need to justify an investment in the research, planning and analysis required for commercialization.

Originality/value

The paper identifies a common but little discussed obstacle to innovation, the development paradox, and proposes a novel method of overcoming it. Market testing is not new, but most known methods do not solve the development paradox because they require a significant outlay of resources to undertake.

Details

Strategy & Leadership, vol. 45 no. 4
Type: Research Article
ISSN: 1087-8572

Keywords

Content available
Article
Publication date: 17 July 2017

Robert M. Randall

369

Abstract

Details

Strategy & Leadership, vol. 45 no. 4
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 17 July 2017

Larry Goodson

318

Abstract

Details

Strategy & Leadership, vol. 45 no. 4
Type: Research Article
ISSN: 1087-8572

Book part
Publication date: 27 October 2016

Alexandra L. Ferrentino, Meghan L. Maliga, Richard A. Bernardi and Susan M. Bosco

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in…

Abstract

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-78560-973-2

Keywords

Content available
Book part
Publication date: 8 September 2022

Stephen Turner

Abstract

Details

Mad Hazard
Type: Book
ISBN: 978-1-80382-670-7

Article
Publication date: 1 July 2011

Chara Haeussler Bohan and James A. Chisholm

The challenge of writing a historical biography is interesting from several perspectives. The writer primarily seeks to provide a clear picture of the subject without imposing…

Abstract

The challenge of writing a historical biography is interesting from several perspectives. The writer primarily seeks to provide a clear picture of the subject without imposing personal biases. Maintaining an objective perspective becomes more difficult when deciding which material to include or exclude. This challenge became very evident when we began to write about Mary Sheldon Barnes. She was a leading educator at the end of the nineteenth century in the United States. It is easy to overlook her writing in educational history, but her impact on teaching methodology is present today in most classrooms. She was a pioneer because she included “sources” or pieces of original documents and pictures in her first textbook entitled Studies in General History. Her educational contributions have been blurred for several reasons which are explored in this research.

Details

Social Studies Research and Practice, vol. 6 no. 2
Type: Research Article
ISSN: 1933-5415

Keywords

Article
Publication date: 1 April 1993

Patrick Ragains

Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the…

Abstract

Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the first rise in international awareness and appreciation of the blues. This first period of wide‐spread white interest in the blues continued until the early seventies, while the current revival began in the middle 1980s. During both periods a sizeable literature on the blues has appeared. This article provides a thumbnail sketch of the popularity of the blues, followed by a description of scholarly and critical literature devoted to the music. Documentary and instructional materials in audio and video formats are also discussed. Recommendations are made for library collections and a list of selected sources is included at the end of the article.

Details

Reference Services Review, vol. 21 no. 4
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 1 December 1998

Paul Chwialkowski

In the 1990s, the renewed scholarly interest in community policing includes more comparative and historical research, with many studies focusing on Japan. This article presents…

1005

Abstract

In the 1990s, the renewed scholarly interest in community policing includes more comparative and historical research, with many studies focusing on Japan. This article presents historical evidence that the highly‐touted Japanese police system was an American invention originating from the post‐World War II occupation of Japan. A review of the facts indicates that not only did the USA reform the Japanese police system, but insisted on re‐creating it according to American models.

Details

Policing: An International Journal of Police Strategies & Management, vol. 21 no. 4
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 1 April 1900

The statements which have recently been made in various quarters to the effect that Danish butter is losing its hold on the English market, that its quality is deteriorating, and…

Abstract

The statements which have recently been made in various quarters to the effect that Danish butter is losing its hold on the English market, that its quality is deteriorating, and that the sale is falling off, are not a little astonishing in face of the very strong and direct evidence to the contrary furnished by the official records. As an example of the kind of assertions here alluded to may be instanced an opinion expressed by a correspondent of the British Food Journal, who, in a letter printed in the March number, stated that “My own opinion is that the Danes are steadily losing their good name for quality, owing to not using preservatives and to their new fad of pasteurising… .”

Details

British Food Journal, vol. 2 no. 4
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 September 2000

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management…

27624

Abstract

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.

Details

Facilities, vol. 18 no. 9
Type: Research Article
ISSN: 0263-2772

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