Sandip Mukhopadhyay, Jason Whalley, Ritesh Pandey and Vinodhini Ranganathan
In parallel with the rising importance of innovation and digital technologies, research on platform ecosystems is rapidly accumulating. This study aims to summarize the current…
Abstract
Purpose
In parallel with the rising importance of innovation and digital technologies, research on platform ecosystems is rapidly accumulating. This study aims to summarize the current research published in leading technical and innovation management (TIM) journals and provide recommendation for future research.
Design/methodology/approach
In this paper, the authors combine multiple quantitative literature review methods (social network analysis, citation analysis and co-citation analysis) with a systematic literature review of articles published in the 13 most influential TIM journals over a 15-year period.
Findings
The citation network of 168 selected papers is sparse, with low network density indicating the emerging nature of the field. Using network centrality values, the authors identified the 33 most influential articles. The review of methodologies in these articles found that conceptual and case study research dominate, suggesting the need for additional confirmatory and quantitative analysis. Co-citation analysis of the references identified six research clusters: foundation, network-centric innovation, complementor management, platform competition, ecosystemsand product platforms.
Originality/value
This analysis is among the first to examine the knowledge structure of platform ecosystem research in the TIM domain by using multiple evidence-based analysis methods. The authors also apply the theory, context, characteristics and methodology framework to suggest areas for future research.
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Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal and Moira K. Clark
In recent years, customer engagement (CE) with brands, which has been shown to yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a prominent…
Abstract
Purpose
In recent years, customer engagement (CE) with brands, which has been shown to yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a prominent position in brand management research and practice. Correspondingly, scholars have explored CE’s conceptualization, operationalization and its nomological networks as informed by different theoretical perspectives. However, in spite of important advances, the knowledge structure of the overall corpus of CE research remains tenuous. Therefore, the purpose of this paper is to explore the intellectual structure of CE research.
Design/methodology/approach
Based on this gap, this study deploys bibliometric and network analysis to map CE’s literature-based landscape. Using bibliometric analysis, important CE-publishing journals, authors and influential CE articles (2005–2020) are uncovered. Using network analysis, prominent CE themes are also unearthed.
Findings
The results document key CE-publishing journals and authors and their respective contributions to the literature. Five CE themes are also identified, including CE measurement/methods, online CE, CE’s value co-creating capacity, CE conceptualization and customer/consumer brand engagement. Further, an agenda for future CE research is provided based on the presented network analysis results.
Practical implications
The reported findings generate important implications for brand managers. For example, the identified critical role of online (vs offline) CE offers a range of strategic opportunities, as outlined.
Originality/value
This paper offers a pioneering bibliometric and network analysis of the CE literature, thus mapping the field. From the identified CE themes, important avenues for further CE research are also identified.
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Sandip Mukhopadhyay, Ritesh Pandey and Bikramjit Rishi
In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and…
Abstract
Purpose
In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading hospitality and tourism journals with research published in the other fields of both business and management.
Design/methodology/approach
This study uses multiple bibliometric analysis methods, including citation, co-citation, keyword and co-word analysis. It compares various assessments of eWOM research published in 399 selected business publications and 398 selected hospitality/tourism publications (ABDC A and above and ABS 3 and above) between 2003 and 2021.
Findings
The co-citation analysis identified three thematic areas under each of the domains, i.e. in the hospitality/tourism field, the three themes included eWOM and behavior; eWOM and social media; and eWOM as a marketing tool. Similarly, under the business field (encompasses remaining business and management subdisciplines), the three themes are eWOM and sales, eWOM quality and attributes; and eWOM, information and consumer. Additionally, the word and co-word analysis mapped the comparative evolution of research in these two fields. The study advocates more research focusing on less researched platforms using diverse data, recommender systems adoption and application of eWOM in the business to business (B2B) context.
Research limitations/implications
This study summarizes the overall theoretical and conceptual structure of eWOM research in both business and hospitality/tourism fields; based upon which, several recommendations for future research are proposed.
Originality/value
By comparing the developments in the specialized hospitality/tourism sector with broader management literature using multiple, complementary techniques, this study brings out important insights for hospitality/tourism researchers.
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Nivisha Singh, Ritesh Pandey, Rohit Gupta, Baidyanath Biswas and Shubhi Gupta
This study aims to synthesize extant literature on the concept of reverse knowledge transfer (RKT) built up over the past two decades with the help of bibliometric analyssis and…
Abstract
Purpose
This study aims to synthesize extant literature on the concept of reverse knowledge transfer (RKT) built up over the past two decades with the help of bibliometric analyssis and also to suggest promising new areas for research in this field.
Design/methodology/approach
The study adopts a literature review methodology combined with bibliometric and network analysis based on 117 papers identified from the Scopus database. In particular, this study has tried to identify and capture themes not previously fully captured or evaluated by other reviews on this topic.
Findings
The authors have identified research themes and research gaps in the area of RKT. Overall, the review shows the main outlets that have published papers on RKT and the theoretical background this research is built on. This study exhibits core themes in this area that have persisted and grown consistently such as the subsidiary’s role in RKT. In addition, the review highlights less researched themes such as role of boundary spanning in RKT, which open exciting avenues for new research opportunities.
Research limitations/implications
This study finds that RKT research has experienced remarkable growth from a complete viewpoint in recent years. There was a surge in publications in the area from 2008 onwards, and many of its influential papers seemed to have been published between 2013 and 2018. Prominent themes in this body of research have been identified and potential for future studies has been explored.
Originality/value
To the best of the authors’ knowledge, this is the first study to map, synthesize and discuss the literature concerning RKT.
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Sujo Thomas, Suryavanshi A.K.S, Viral Bhatt, Vinod Malkar, Sudhir Pandey and Ritesh Patel
Businesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values…
Abstract
Purpose
Businesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values could be tapped to understand the consumers' responses to perceived organizational motives behind undertaking social cause initiatives. This research employs Schwartz's theory of human values to examine consumers' patronage intentions towards CRM-linked fashion products. Moreover, fashion leaders play a crucial role in the diffusion of the latest fashion and fashion trends. This research investigates by integrating human values and fashion leadership, offering insights into CRM-linked fashion consumption motives.
Design/methodology/approach
The overarching goal was to investigate the complex interplay between human values and female fashion leadership to predict CRM patronage intention (CPI). Hence, a large-scale research study on 2,050 samples was undertaken by adopting threefold partial least squares–multigroup analysis–artificial neural network (PLS-MGA-ANN) to establish and empirically test a comprehensive model.
Findings
This study is unique as it establishes and validates the relative or normalized importance placed on human values by fashion leaders, thereby predicting CPIs. The results revealed that women with high-fashion leadership and specific value types (benevolence, universalism, self-direction) are more likely to patronize CRM-linked fashion retailers. In addition, the findings validated that women with low-fashion leadership and specific value types (tradition, security, conformity) are more likely to patronize CRM-linked fashion stores.
Originality/value
The findings provide a valuable rationale to non-profit marketers, fashion marketing experts and practitioners to design customer value-based profiling and manage crucial CRM decisions.
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Raj Kumar Bhardwaj, Ritesh Kumar and Mohammad Nazim
This paper evaluates the precision of four metasearch engines (MSEs) – DuckDuckGo, Dogpile, Metacrawler and Startpage, to determine which metasearch engine exhibits the highest…
Abstract
Purpose
This paper evaluates the precision of four metasearch engines (MSEs) – DuckDuckGo, Dogpile, Metacrawler and Startpage, to determine which metasearch engine exhibits the highest level of precision and to identify the metasearch engine that is most likely to return the most relevant search results.
Design/methodology/approach
The research is divided into two parts: the first phase involves four queries categorized into two segments (4-Q-2-S), while the second phase includes six queries divided into three segments (6-Q-3-S). These queries vary in complexity, falling into three types: simple, phrase and complex. The precision, average precision and the presence of duplicates across all the evaluated metasearch engines are determined.
Findings
The study clearly demonstrated that Startpage returned the most relevant results and achieved the highest precision (0.98) among the four MSEs. Conversely, DuckDuckGo exhibited consistent performance across both phases of the study.
Research limitations/implications
The study only evaluated four metasearch engines, which may not be representative of all available metasearch engines. Additionally, a limited number of queries were used, which may not be sufficient to generalize the findings to all types of queries.
Practical implications
The findings of this study can be valuable for accreditation agencies in managing duplicates, improving their search capabilities and obtaining more relevant and precise results. These findings can also assist users in selecting the best metasearch engine based on precision rather than interface.
Originality/value
The study is the first of its kind which evaluates the four metasearch engines. No similar study has been conducted in the past to measure the performance of metasearch engines.
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Mahima Mishra, Akriti Chaubey, Ritesh Khatwani and Kiran Nair
This paper aims to identify and model barriers to internationalising automotive small and medium-sized enterprises (SMEs) from emerging market perspectives using the interpretive…
Abstract
Purpose
This paper aims to identify and model barriers to internationalising automotive small and medium-sized enterprises (SMEs) from emerging market perspectives using the interpretive structural modelling (ISM) approach.
Design/methodology/approach
In this paper, 13 critical barriers are identified through an exhaustive literature review and the Delphi method. The ISM tool is then used to establish interrelationships among the identified barriers to expose and discuss the key barriers having high-driving power.
Findings
It was found that barriers such as trade agreements and export documentation, exchange rates and material inadequacies were relatively less challenging than the other barriers. At the next level, there are barriers such as supply chain, high international quality standards, legal barriers, skilled labour marketing capacity and information and logistics and infrastructure. Finally, barriers such as government policies, entrepreneurial orientation and technology and finance availability posed the most significant challenge for the internationalisation of Indian SMEs. These barriers warrants immediate and considerable attention.
Research limitations/implications
This study developed a model based on experts’ opinions, which may be biased and influence the final model as proposed in this study. This research will help the owners/managers of the SMEs and policymakers identify and understand the significance and relevance of automotive sector barriers while strategizing.
Originality/value
To the best of the authors’ knowledge, this is the first time an attempt has been made to apply ISM methodology to explore the interdependencies among the critical barriers of internationalisation for SMEs of Indian automotive industries. This study will guide the owner–managers management practices to overcome ineffective practices and move towards successful internationalisation.
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Khush Attarde, Charvi Jaiswal, Ritesh Khatwani, Geetanjali Pinto and Vinod Kumar
Fiat money production necessitates physical commodities, increasing costs and its flow is challenging to monitor, making it vulnerable to criminal exploitation. Cryptocurrencies…
Abstract
Purpose
Fiat money production necessitates physical commodities, increasing costs and its flow is challenging to monitor, making it vulnerable to criminal exploitation. Cryptocurrencies offer decentralized solutions, but their decentralization has led to illegal activities. Current cross-border transactions face high costs, resource intensity and lack of instant currency transfers. Offline transactions are essential in unreliable networks.
Design/methodology/approach
Here, the authors proposed the methodology to perform offline transactions based on card, quick response (QR) code and a foreign transaction framework with universal identification (UID) to perform cross-border transactions using blockchain-dependent central bank digital currencies (CBDCs). Implications for the financial system are also analyzed.
Findings
The proposed CBDC framework reduces illegal transactions, corruption and the cost of producing fiat money; eases overseas transactions; and eventually increases international tourism, trade and business between countries. It also reduces the processing fees. Offline framework found useful for performing retail-level transactions.
Research limitations/implications
The research methodology may face limitations due to diplomatic relations, political instability, sanctions and the need for robust offline transaction infrastructure.
Practical implications
The proposed CBDC framework simplifies debt and insurance management, tax collection, international trade, tourism and global stock market participation. However, implementing CBDCs in low-income countries presents challenges like extensive training, infrastructure and user acceptance issues.
Social implications
The adoption of CBDCs can enhance financial stability by reducing corruption and illegal transactions through improved traceability and monitoring, thereby curbing activities like terrorism.
Originality/value
Common framework for foreign transactions is based on the UID, and offline transaction framework is based on the sender’s QR code for multiple user applications.
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Swati Kwatra, Suneel Pandey and Sumit Sharma
Despite legislation in place, there is still a gap in knowledge and awareness of the communities on the issues of e-waste handling and management. It is important to understand…
Abstract
Purpose
Despite legislation in place, there is still a gap in knowledge and awareness of the communities on the issues of e-waste handling and management. It is important to understand the knowledge and awareness levels of the consumers of electronic products who ultimately become the generators of e-waste in a community. The current study is based on a survey conducted in an urban setting to understand people's perception about the genesis of issues related to e-waste and its management. The purpose of this paper is to study the findings that could help in designing customized awareness programmes for addressing this concern more effectively.
Design/methodology/approach
A survey was conducted in Delhi to understand public knowledge and awareness related to e-waste management in the city and country. A limited random survey was conducted with a sample size of 400 individuals in Delhi from middle class belonging to different educational backgrounds and professions. Personal interview method was used to collect in-depth information related to the issues of e-waste and its management. A questionnaire was developed and pilot tested before actual start of the survey. The questionnaire consisted of two sections – first about baseline information related to their age, family size, family income and educational background and second on their knowledge and awareness regarding e-waste and its management. Also, the practices they followed regarding e-waste at their household level were enquired. The questionnaire consisted of both open-ended and close-ended questions. Most of the questions had multiple-choice options, which made it easy for the respondents to answer them appropriately. The open-ended question gave the respondents ample time and space to express their views. The open-ended questions besides strengthening the close-ended questions provided a lot of qualitative information and made the study interesting. Apart from just interviewing, informal interactions were also used as a tool for data collection. During the course of the study, informal interactions were done with respondents to familiarize them with the objectives of the present study, their role and benefits to them from the study.
Findings
The present study aimed to gauge the awareness levels and practices of people regarding e-waste management. The survey conducted in Delhi revealed that significant fraction of middle-class population is still unaware of the issue; however, on getting the information they were able to link the impacts of improper management of e-waste with detrimental health outcomes. For those who knew about it, the main sources of information to them were found to be internet, and print media. However, despite some awareness about the issue, most respondents were totally unaware about correct ways of its recycling and management. An important finding of the study was that 12-26 per cent people replace their major electronic goods like refrigerators, food processors, personal computers and music systems within the first three years of purchase. Discarding products within their periods of useful lives leads to enhanced generation of e-wastes. Along with e-waste generation, this also puts additional stress over the resources used for manufacturing of these products. On management of e-waste, most of the respondents opined of need of having efficient recycling units and effective mass awareness programmes. The survey also revealed the willingness of users to pay extra cost for proper management of e-waste provided that there is proper cost sharing between consumers and producers. This also raises an important aspect of extended producer responsibility (EPR). EPR puts additional responsibility and onus on the manufacturer of the product to not only produce durable quality of products but also take back the obsolete products and manage the e-waste. This also means that the manufacturers will have to use recyclable material in manufacturing of new products for economic management of e-waste at the later stage. Although, in Indian context it would be a challenge to implement the concept of EPR, especially with the active informal sector. The respondents quite adequately put equal responsibilities on the government, consumers and producers for effective e-waste management. The study clearly highlights the issues perceived by the middle-class population of Delhi and can be replicated in other major cities for re-authentication of the facts. The study could prove to be important in designing awareness programme related to the issue.
Originality/value
This paper presents the results of a questionnaire survey-based study that was employed to understand the perception of a sample of respondents. Analysis of the data reveals that the knowledge on the issue of e-waste is minimal and requires massive awareness drives for senitization.