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This paper aims to model staff reactions to a hotel based on the way they perceive hotel’s treatment of customers. It suggests that employees are not motivated to help abused customers in the form of customer-oriented behaviors (COBs) until employees also feel that they are victims of abuse by the hotel. Hence, effects of staff’s unfavorable justice perceptions for customers on employee COBs are expected to be negative until staff’s unfavorable justice perceptions for themselves, interacting in this relationship, turn it positive.

Drawing on social exchange and compassion theories, the argument is made that staff members who are also victims of abuse by the hotel can empathize more with guests, turning quid pro quo responses to abuse of customers into compassionate responses.

Regression results from a field study of 280 employees at ten hotels in the Canary Islands provide general support for our hypotheses.

By understanding when and why (un)fair treatment of guests and staff has consequences for the hotel in the form of COBs, hotel managers can favor a better staff response to hotels’ careful stewardship of the service encounter in terms of COBs. The reversal of the direction in the relationship suggests the unfolding of compassion within a justice framework, which challenges the long-lived perceived incompatibility between compassion and justice in the organizational literature.

The present study is the first one to study COBs stemming either from staff responses to hotels’ abuse of customers or COBs resulting from the interaction between perceived justice for customers and justice perceptions for themselves.

This paper aims to incorporate the justice framework of hospitality and marketing literature into the bus service user research to extend our knowledge about whether and why visitors on a local daytrip within a travel destination display behavioral intentions to revisit that destination. Because prior studies show that perceived justice leads customers to positive outcomes, the authors suggest that when bus service is provided fairly, it is more able to elicit feelings of satisfaction with the bus service in same-day visitors. This satisfactory context, in turn, leads same-day visitors to experience feelings of destination loyalty.

Data were collected from 105 day visitors on 48 bus arrivals to Las Palmas city from the southern area of Gran Canaria Island (Spain). The authors used partial least squares regression (SmartPLS 20) to test the relationships.

Although the studied relationships may be dynamic over time, and a cross-sectional method might seem useless in accounting for them, results support that the more fairly the bus operator treats the daytrip visitors, the more they express intentions to revisit the destination, with service satisfaction acting as a full mediator that explains this link.

These findings suggest that by promoting fair treatment on local daytrips, the travel destination, through the bus transport, is communicating to same-day visitors a collective effort to provide happy and successful local visits within the destination, thus contributing to the overall attractiveness of the destination.

This paper is one of the first empirical studies to provide a justice-based framework for understanding why tourists’ experiences during their local movements by bus within a destination could encourage these tourists to revisit the destination.