Search results

This article describes the journey that West Sussex PCT and County Council have set out on to test and experiment how personalisation in health can improve patient outcomes and experience of health care. The journey is far from over, but the article describes the importance of top‐level commitment and leadership, the progress we have made, the lessons we have learned and some of the challenges we see ahead. It is about local action and learning, and does not presume to suggest it is the right or the best approach. The article is a case study to follow up the article about self‐directed support in health by Rita Brewis in the previous Issue of this journal. West Sussex is a provisional DH pilot area for the introduction of personal health budgets, and is a member of the Staying in Control programme. West Sussex County Council has been an individual budget pilot site, and has nearly 2,000 people receiving individual budgets and a target that all adults receiving social care will be offered self‐directed support by April 2010.

This article outlines the work being taken forward by In Control, an independent social enterprise and charity, with a range of innovative PCTs and local authorities, to explore how the concept of personalisation may be applied in health. The programme has been called Staying in Control, to reflect the need for joining together health and social care so that a person does not lose control when their health deteriorates and different funding streams and services come into play.

This article focuses on the study of the shaping of pedagogy as a discipline in Spain prior to the Civil War. Its aim is to identify those elements that helped pedagogy become constituted as a distinct field of knowledge that could offer rigorous insight into the world of education.

The article uses the framework proposed by Rita Hofstetter and Bernard Schneuwly for the shaping of a disciplinary field. Finally, it briefly examines the process of professionalization, using the approach advocated by the sociologist Elliott Freidson.

The analysis carried out concludes that at the outbreak of the Civil War in 1936 the process of professionalization and consolidation of pedagogy as a discipline had been completed in Spain.

The article presents the originality of reinterpreting the elements offered by Spanish history of education in the light of an international theoretical framework. This allows a new understanding of the process of constitution of pedagogy as a disciplinary field while offering the international public a case study according to international standards.

The purpose of this paper is to explore the impact of decision model innovation (DMI), set on the decision-making support for the customers, on customer satisfaction and the firm’s competitive productivity (FCP).

This study operationalizes the concept of DMI by developing a decision support journey (DSJ) model for the airport industry, using the case of Zurich Airport and its ecosystem. This paper then explores how this DSJ impacts the FCP of Zurich Airport.

This study finds that applying DMI shows potential to improve talent management, resource management and corporate culture, leading to a higher FCP. By centralizing the decision-making process of its customer and decision support, executives gain essential insights into the actual needs of their customers. This enables firms to adapt their products and services to the actual needs of the customer, which leads to higher performance.

This study explores the complementarity between DMI and FCP, exploring how operationalizing the concept through DSJ impacts FCP elements, including talent management, resource management and overall corporate culture. This extends extant work on improving non-aeronautical revenues in dynamic environments within airport ecosystems as a converging industry setting.

Existing airport digital applications providing minimal support should be expanded to provide an interaction and exchange platform for airport ecosystem players and customers. This paper finds that the firm adopting DMI in the airport/airline industry can set up a win-win situation to achieve competitive productivity by providing decision-making support and valuable insights to its customers.

This study is among the first to apply DMI toward improving FCP in the airport industry. It treats airports as an ecosystem of converging industries that can benefit by incorporating customer-focused digitally-enabled solutions to improve decision-making and customer satisfaction.

The recent pandemic disrupted the way in which businesses transact with each other. In response to maintaining cleanliness in business-to-business (B2B) settings, artificial intelligence (AI)-enabled robots have been adopted as substitutes for cleaning personnel, yet their implications remain largely underexamined. This study aims to examine B2B buyer responses to cleaning information notices (human vs AI-enabled agent) placed at either the entry to the premises or the sales counter, thereby adding to the nascent literature in this line of inquiry.

Three field experiments were conducted across diverse B2B businesses (wholesalers in Studies 1–2 and a commercial business in Study 3). To achieve greater empirical rigor and generalizability, this research used diverse stimuli across different B2B settings. In addition, the results ruled out alternate explanations and shed light upon political ideology as a boundary condition. Finally, a single-paper meta-analysis confirmed H1, consolidating the established effect.

Featuring over 1,000 B2B buyers, the results show that politically liberal B2B buyers express greater preference for human over AI-performed cleaning while labor-orientated buyers are indifferent. Importantly, this effect is driven by greater relaxation associated with humans, which in turn, increases their future patronage and referral intent.

The results enrich the collective knowledge of the adoption of AI-enabled robots, reinforcing for marketing practitioners and businesses that the reliance on human-based outcomes remains a preferred touchpoint in B2B settings, particularly for liberals.

The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption. Specifically, it seeks to examine how young people – both volunteers and non-volunteers – understand and relate to volunteer stereotypes, and how they manage stigma in negotiating their social identities in relation to volunteering.

Grounded in consumer culture theory, the study uses mixed qualitative methods, incorporating focus groups, paired and individual interviews and a projective drawing task.

Five volunteering-related stereotypes were identified: the older charity shop worker, the sweet singleton, the environmental protestor, the ordinary volunteer and the non-volunteer. Participants related to positive and negative attributes of these stereotypes in different ways. This led volunteers and non-volunteers to engage in a range of impression management strategies, some of which bolstered their own identities by stigmatising other groups.

The sample was drawn from 39 individuals aged 16-24 years and living in Scotland.

Because stereotypes are acknowledged as a major barrier to volunteering, particularly among young people, a greater understanding of how these stereotypes are understood and negotiated can assist non-profit marketers in recruiting and retaining volunteers.

This paper draws on theories of consumer culture and stigma to explore volunteering as a form of symbolic consumption, examines volunteering stereotypes among both volunteers and non-volunteers and uses multiple qualitative methods to facilitate articulation of young people’s experiences in this area.