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The purpose of this paper is to analyze the motivational drives of women entrepreneurs and highlight the challenges faced by women entrepreneurs operating micro, small and medium enterprises from an institutional perspective in Rajasthan – a patriarchal state in India.

The study is based on data collected from a questionnaire survey conducted from July 2018 to January 2019 on 347 women entrepreneurs operating in seven districts of Rajasthan. Descriptive and factor analysis were used to find the major motivations and challenges of the entrepreneurs.

The findings indicate that intrinsic factors, namely, growth, creativity, autonomy and rejecting stereotypical gender identity are primary motivations driving women entrepreneurship in Rajasthan. Further, institutions pose challenges rather than offering a motivational drive to female entrepreneurs. The two most critical challenges, which the women entrepreneurs face are gender stereotypes and the lack of social capital. In patriarchal societies, entrepreneurial roles are considered masculine than feminine. Furthermore, cultural norms reflected in gender-specific role distribution result in the problem of work-life balance. The lack of both bonding and bridging social capital in terms of family support and networks, respectively, also reflects an unfavorable informal institutional environment.

The study adds to the sparse empirical literature on the motivations and challenges of women entrepreneurs in the Indian context. This study explores the motivations and challenges of female entrepreneurs from an institutional perspective for India in general and Rajasthan, in particular, using a large, heterogeneous sample using factor analysis.