Laurence M. Weinstein and Kelli Bodrato*
Sitting around the kitchen table one late-winter morning, Lisa and Rick Agee were discussing which direction to take their small, home-based business located in rural New Milford…
Abstract
Sitting around the kitchen table one late-winter morning, Lisa and Rick Agee were discussing which direction to take their small, home-based business located in rural New Milford, Connecticut, over the next three to five years. The couple was making and selling “Goatboy” brand bathroom soap using goatʼs milk as the key ingredient, and they were now trying to reconcile very different points of view on how to grow the business in early March 2006.
Lisa and Rick Agee of New Milford, Connecticut, are in their second full year of trying to turn their lifelong dream of being financially independent from corporate life into a…
Abstract
Lisa and Rick Agee of New Milford, Connecticut, are in their second full year of trying to turn their lifelong dream of being financially independent from corporate life into a reality.They are placing their bets on their product line of goat's milk based soap products (www.Goatboy.us). Goat's milk is said to have important skin benefits for the user over commercially made bar soap products such as Dove, Ivory, Dial, Olay, Zest and Irish Spring.
Sawsan Malik, Afnan Alkhaldi, Aidin Salamzadeh and Chris Mantas
The research identifies literature on Home-Based Businesses (HBBs) from 2000 to August 2023, focuses on their economic roles, challenges for entrepreneurs and success strategies…
Abstract
Purpose
The research identifies literature on Home-Based Businesses (HBBs) from 2000 to August 2023, focuses on their economic roles, challenges for entrepreneurs and success strategies, reflecting societal and technological changes. This guides future studies and highlights knowledge gaps.
Design/methodology/approach
A systematic literature review of published, peer-reviewed research between the years 2000 and 2023 is performed to examine how research on HBBs has changed over time, areas needing more study and how research has been done.
Findings
A total of 58 articles were analyzed and categorized into five distinct themes. Key insights into the evolution, significance and multifaceted aspects of HBBs are presented, revealing the impact and role of these businesses in a modern economic context.
Originality/value
The synthesis of existing literature enhances our understanding of recent studies on HBBs, focusing on challenges, and identifies promising directions for future research.
Details
Keywords
Jacquie McGraw, Rebekah Russell-Bennett and Katherine M. White
The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service.
Abstract
Purpose
The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service.
Design/methodology/approach
This research used five focus groups with 39 Australian men aged between 50 and 74 years. Men’s participation in the National Bowel Cancer Screening Program informed the sample frame. In total, 12 Jungian male archetypes were used to identify different masculine identities.
Findings
Thematic analysis of the data revealed three themes of masculinity that explain why men destroy value by avoiding the use of a preventative health services including: rejection of the service reduces consumer disempowerment and emasculation, active rejection of resources creates positive agency and suppressing negative self-conscious emotions protects the self.
Research limitations/implications
Limitations include the single context of bowel cancer screening. Future research could investigate value destruction in other preventative health contexts such as testicular cancer screening, sexual health screening and drug abuse.
Practical implications
Practical implications include fostering consumer empowerment when accessing services, developing consumer resources to create positive agency and boosting positive self-conscious emotions by promoting positive social norms.
Originality/value
This research is the first known study to explore how value is destroyed in men’s preventative health using the perspective of gender identity. This research also is the first to explore value destruction as an emotion regulation strategy.
Details
Keywords
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…
Abstract
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.