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Case study
Publication date: 1 January 2011

Istvan Maklari and Richard Szanto

Marketing management, pricing strategies, zoo management, non-profit organizations.

Abstract

Subject area

Marketing management, pricing strategies, zoo management, non-profit organizations.

Study level/applicability

Difficult. Recommended for courses: marketing, strategy, pricing, customer behaviour, management of non-profit organizations, emerging markets.

Case overview

The case study deals with the pricing dilemma of the Birch House Zoo located in an Eastern European country. The zoo has implemented capital-intensive developments in the recent years its main attraction the Tropic World included. The organization is managed and subsidized by the city where it is situated, yet the City Council lately expressed that they wanted the zoo to be self-financing by the end of 2011 by finding new source of revenue. In 2009, the operational expenses of the zoo exceeded EUR five million; however, the revenues were far bellow this level. The tariff structure did not change in the last 30 years as pricing always had to be adjusted to the local purchasing power; recent developments and new attractions are only partly priced in at the moment. In the light of the special environment in which Birch House Zoo operates, the director has to initiate key actions that could bring the zoo to the level of breakeven in its operations and make it financially independent.

Expected learning outcomes

Ability to create pricing and revenue generating strategies; understanding idiosyncrasies of the management of non-profit organizations regarding this matter; understanding price elasticity issues.

Supplementary materials

Teaching note.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Book part
Publication date: 28 March 2015

György Pataki, Richárd Szántó and Réka Matolay

Online CSR communication of top Hungarian companies has been analysed, aiming at the exploration of the internal and external consistency of corporate communication practices.

Abstract

Purpose

Online CSR communication of top Hungarian companies has been analysed, aiming at the exploration of the internal and external consistency of corporate communication practices.

Methodology/approach

Critical discourse analysis was implemented in the research of selected corporate web pages and social media presence of the companies in the sample. Then a comparison of online disclosure and the unethical/illegal activities of selected industries – telecommunication, construction and retail – was made.

Findings

No positive correlation between the culpability and the intensity of online CSR communication was detected. Therefore, it is not confirmed that disclosure of socially responsible activities and principles on the web is a mere corporate lip service. However, in certain highly controversial industries companies intensively communicate about their CSR actions on the one hand, and commit different forms of misconduct on the other.

Research limitations/implications

Our methodology certainly has limitations since we registered only a few forms of unethical behaviour. Additionally, our focus was on large Hungarian companies, therefore the opportunity for generalization is limited.

Practical implications

Our findings show remarkable dissonances in CSR communication and point to a rhetoric-reality gap that needs more attention from practitioners as well.

Originality/value

Applications of critical discourse analysis of online CSR communication is relatively rare, only few studies have been conducted so far to explore potential dissonances and contradictions within online communication and between communication and real activities.

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

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Article
Publication date: 23 May 2008

Zita Zoltay Paprika, Agnes Wimmer and Richard Szanto

The purpose of this paper is to explore three key aspects of managerial decision making, namely managerial skills and attitudes, information and performance measurement supporting…

1012

Abstract

Purpose

The purpose of this paper is to explore three key aspects of managerial decision making, namely managerial skills and attitudes, information and performance measurement supporting decision making, and companies' approaches to the management of relationship with their stakeholders.

Design/methodology/approach

After giving a broad view of the management practice of the sample, the paper analyzes the differences (by company size, dominant ownership, and performance) of companies according to the routines and attitudes of decision making.

Findings

The findings of the research paper suggest that managerial capabilities and skills, and attitudes toward decision making, the information and performance measurement supporting decision making, and companies' approaches to the management of relationship with their stakeholders have a significant impact on the effectiveness of managerial decision making. All these factors play an important role in the competitiveness of the Hungarian companies.

Research limitations/implications

This research was based on a questionnaire. Further investigations would be necessary to check the results by interviews and case studies.

Practical implications

Beyond summarizing the main experiences, the paper draws up some recommendations for the business community reflecting on the successful companies' practice.

Originality/value

The three factors presented by the paper can constitute a possible framework of managerial decision making in further researches.

Details

Competitiveness Review: An International Business Journal, vol. 18 no. 1/2
Type: Research Article
ISSN: 1059-5422

Keywords

Available. Content available
Book part
Publication date: 28 March 2015

Abstract

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

Available. Content available
Article
Publication date: 13 April 2015

Antonella La Rocca

1073

Abstract

Details

IMP Journal, vol. 9 no. 1
Type: Research Article
ISSN: 2059-1403

Available. Content available
Article
Publication date: 23 May 2008

Attila Chikan

522

Abstract

Details

Competitiveness Review: An International Business Journal, vol. 18 no. 1/2
Type: Research Article
ISSN: 1059-5422

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Book part
Publication date: 28 March 2015

Abstract

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

Access Restricted. View access options
Book part
Publication date: 28 March 2015

Abstract

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

Access Restricted. View access options
Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

101467

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

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Article
Publication date: 30 September 2019

Ilkka Tapani Ojansivu and Jan Hermes

Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is…

502

Abstract

Purpose

Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do not question the long-term nature of business relationships, they argue that the process of “institutionalization” requires more construct clarity. Consequently, they ask the following: What is the source of resilience in business relationships, and how are these relationships maintained over time?

Design/methodology/approach

To unravel these questions, the authors conducted an historical case study of a business relationship between a government buyer and a software seller extending over two decades.

Findings

The authors found that while the network around the business relationship is crumbling and all odds are in favor of relationship dissolution, the active maintenance work of key individuals in the relationship prevented detrimental effects and resulted in not only its continuation but also an increased degree of institutionalization.

Research limitations/implications

The authors contribute to the Industrial Network approach (INA) by providing a non-deterministic approach to the typically taken-for-granted end phase of business relationships.

Practical implications

The findings illustrate that the process of institutionalization is manageable but requires hard work, highlighting managers as the principle vehicle of relationship maintenance.

Originality/value

The authors provide construct clarity around the process of “institutionalization”. In fact, they regard the process as reverse compared to the early interpretation in the INA literature in which a business relationship is assumed to start as a “clean slate” and then begins to represent the industry codes of practice over time. They found that “institutionalization” implies that a business relationship is no longer compared with nor is comparable to the institutional prescriptions; in contrast, the relationship has established its own rules and norms, which have been taken for granted by the buyer and seller organization.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 11
Type: Research Article
ISSN: 0885-8624

Keywords

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