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Article
Publication date: 12 February 2018

Richard L. Gruner and Damien Power

Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners. However, although most firms have an…

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Abstract

Purpose

Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners. However, although most firms have an online presence on multiple social media platforms, the question remains as to whether marketers’ widespread social media investments are beneficial for firms. The paper aims to discuss this issue.

Design/methodology/approach

This paper presents competing hypotheses to explore how firms’ investment in one form of social media impacts activity on another form of social media. To do so, the authors draw on a data set of 208 large Australian organizations using objective social media activity metrics that measure business-to-business (B2B) audience engagement.

Findings

The findings suggest that widespread social media activity on LinkedIn, Twitter, and YouTube negatively affects a firm’s marketing activity on Facebook. The results indicate that having a social media preference whereby firms focus on a specific social media platform is more effective in forming successful inter-organizational relationships than a multiplatform approach.

Originality/value

The study contributes to the sparse research that seeks to leverage social media for audience engagement beyond a business-to-consumer context. The study’s findings provide insights into the key mechanisms that underlie firms’ B2B social media strategies, and in so doing, offer a fresh perspective on the importance of interactive marketing communication.

Details

Online Information Review, vol. 42 no. 1
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 16 September 2020

Richard L. Gruner and Damien Power

This paper aims to review analogical reasoning work to distil and apply procedural guidelines that aid theoreticians to develop novel analogies.

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Abstract

Purpose

This paper aims to review analogical reasoning work to distil and apply procedural guidelines that aid theoreticians to develop novel analogies.

Design/methodology/approach

The authors reviewed 189 studies from 1980 to 2020 to identify analogical reasoning guidelines.

Findings

Results revealed four procedural steps for the introduction of novel analogies: target and source domain selection; domain image mapping; relevance assessment; and proposition drafting. […] shallow lakes constitute the source domain and sustainable supply chain management represents the target domain.

Research limitations/implications

The identified procedural guidelines can help future scholars to develop novel analogies with rigor and structure. The paper provides an agenda for new research that addresses gaps in current studies that reason by analogy.

Originality/value

This paper distils and applies analogical reasoning guidelines for the development of novel analogies, extending and complementing much existing theorizing on reasoning by analogy. Additionally, disjointed and fragmented research findings are synthesized to yield a comprehensive understanding of analogical reasoning, which can serve as a foundation for future theorizing in sustainable supply chain management and beyond.

Details

Supply Chain Management: An International Journal, vol. 26 no. 2
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 2 November 2015

Damien Power and Richard L. Gruner

The information technology (IT) literature is mixed regarding the benefits of inter-organisational IT, but shifts towards less adoption of IT remain largely an unexplored area of…

854

Abstract

Purpose

The information technology (IT) literature is mixed regarding the benefits of inter-organisational IT, but shifts towards less adoption of IT remain largely an unexplored area of research. The purpose of this paper is to address this gap by shedding light on the question of whether or not such shifts exist, and if so, why they occur.

Design/methodology/approach

A mixed method, sequential research design was adopted. A quantitative study based on two cross-sectional surveys conducted in 2001 and 2011 yielded responses from 62 matching firms that had implemented IT based on global GS1 standards. Survey results led to the identification of a group of organisations that provided evidence of reduced standards-based inter-organisation IT over time. Subsequently, four theory-building in-depth case studies explored why changes towards less IT occurred.

Findings

Results from the quantitative study show that measurable changes take place in IT implementation over time (both increasing and decreasing). The case studies show that changes towards less implementation of IT are largely explained by a complex interaction of multiple factors lending support to a situational model of IT adoption.

Research limitations/implications

The empirical investigations were limited to Australian manufacturers. Further studies should extend the generalisability of the findings and study the phenomenon in different contexts, as well as across firms that increased, decreased, and maintained their level of IT over time.

Practical implications

The study helps managers to identify the IT that best suits their strategic objectives. Further, this research increases managers’ understanding of how to better use IT as firms weigh opportunities to invest in new supply chain technologies and as a result may choose to reduce investment as a strategic alternative.

Originality/value

The paper provides the first systematic insight into reduced IT standards use and implementation. The authors offer a more granular understanding of why firms may choose to reduce usage of IT over time.

Details

International Journal of Operations & Production Management, vol. 35 no. 11
Type: Research Article
ISSN: 0144-3577

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Book part
Publication date: 6 August 2013

Richard L. Gruner, Damien Power and Paul K. Bergey

This chapter explores the role that social media can play to support entrepreneurs in managing complex interfirm communities. As companies increasingly operate in highly connected…

Abstract

Purpose

This chapter explores the role that social media can play to support entrepreneurs in managing complex interfirm communities. As companies increasingly operate in highly connected environments, it is important to move beyond corporate networks, and understand and build corporate social communities (CSCs) that underpin organizations.

Design/methodology/approach

The authors conducted 14 case studies at member firms of GS1 Australia — a not-for-profit association dedicated to the development, implementation, and promotion of information technology standards to improve supply chain management.

Finding

The gathered data illustrate a number of common challenges managers typically encounter in their supply chain operations. In response to these challenges, the authors propose distinct ways in which CSCs can leverage and transform interfirm relationships and support operational goals.

Research limitations/implications

The empirical investigations were limited to the supply chain context, and Australian companies. The benefits pertinent to CSCs were only explored conceptually. Further studies should address these limitations.

Practical implications

We provide empirical evidence supported by theoretical insights that CSCs are powerful tools that community designers and managers can leverage to transform business-to-business (B2B) relationships.

Originality/value

The originality of this study resides in advancing theoretical understanding and providing practical managerial guidance on how to best deploy CSCs in a supply chain context. Additionally, we consider the role CSCs play in different stages of B2B relationships, and the reasons why most managers are hesitant to adopt CSCs.

Details

Social Media in Strategic Management
Type: Book
ISBN: 978-1-78190-898-3

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Article
Publication date: 3 May 2016

Damien Power and Richard L. Gruner

The purpose of this paper is to illustrate inconsistent findings regarding motivations for the implementation of information technology (IT) in the supply chain. Two main…

880

Abstract

Purpose

The purpose of this paper is to illustrate inconsistent findings regarding motivations for the implementation of information technology (IT) in the supply chain. Two main theoretical perspectives emerge from the literature. The first predicts a logical progressive implementation of technology over time. The second views situational factors as moderating progressive implementation over time. The authors propose a third, calculative IT implementation model and empirically assess the validity of these diverging models.

Design/methodology/approach

The authors took a qualitative, theory-testing approach. Cross-sectional surveys conducted in 2001 and 2011 – yielding responses from 62 matching firms – showed dynamic IT implementation patterns over time and allowed the selection of nine case studies for comparison.

Findings

Results provide substantial support for a calculative model alongside the situational and progressive perspectives. This model addresses three problematic assumptions that underpin the progressive and situational perspectives: that IT implementation will follow logical stages; that implementation of these technologies represents a rational choice; and that managers implement these technologies to improve the performance of entire supply chains.

Research limitations/implications

The empirical investigations were limited to Australian manufacturers. Further studies should extend the generalisability of the findings and study the phenomenon in different contexts.

Practical implications

The study enhances practitioners’ understanding of the difficulties and complexities of IT implementation decisions among supply chain partners. Such an understanding may motivate managers to pursue IT adoption that goes beyond addressing locally focused performance metrics.

Originality/value

The findings make a significant theoretical and practical contribution and provide the basis for isolating and operationalising the calculative model for further empirical testing.

Details

International Journal of Operations & Production Management, vol. 36 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Available. Content available
Book part
Publication date: 6 August 2013

Abstract

Details

Social Media in Strategic Management
Type: Book
ISBN: 978-1-78190-898-3

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Book part
Publication date: 29 December 2016

María Sicilia, Mariola Palazón and Manuela López

Brand pages are a very popular tool for companies to communicate with consumers in SNSs. Although brand pages could be considered virtual brand communities, they differ in several…

Abstract

Purpose

Brand pages are a very popular tool for companies to communicate with consumers in SNSs. Although brand pages could be considered virtual brand communities, they differ in several aspects. Thus, this chapter reviews the literature on brand pages attending to the main differences with other virtual communities, the motivations to join brand pages and its consequences for consumers and brands.

Methodology/approach

The studies reviewed have allowed us to identify the main characteristics of brand pages as a communication tool, as well as the definition of an important research agenda for this topic.

Findings

We have identified the main unique aspects that characterize brand pages as a virtual brand community. The motivations to become members of brand pages are analyzed as well as the positive consequences of these pages on the marketing variables. We also identified the research needs on brand pages.

Social implications

This chapter can be useful to both, marketers, by showing them how brand pages work and what motivate consumers to join it; and researchers, by showing them the main gaps on brand pages that should be addressed in future studies.

Originality/value

This chapter highlights the role of brand pages as a communication tool. It constitutes an attempt to review the literature and organize knowledge on brand pages. The characteristics of brand pages and virtual brand communities, the motivations to participate, the consequences for the brand and an important research agenda are developed.

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

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Article
Publication date: 1 February 2000

George J. Moscarino, Laura Tuell Parcher and Michael R. Shumaker

The corporate disclosure decision is one of the most difficult decisions any corporation, its management and counsel will face. If a corporation learns that it or one of its…

305

Abstract

The corporate disclosure decision is one of the most difficult decisions any corporation, its management and counsel will face. If a corporation learns that it or one of its employees has engaged in a fraud or crime, the corporation, through its officers and directors, must decide whether it should disclose the fraud or crime to the government and, if the decision to disclose is made, what the scope of the disclosure should be. These decisions are fraught with dangers which threaten to expose the corporation and its employees to civil and criminal liability.

Details

Journal of Financial Crime, vol. 7 no. 4
Type: Research Article
ISSN: 1359-0790

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Article
Publication date: 6 December 2018

Gerard A. Athaide, Jason Q. Zhang and Richard R. Klink

The purpose of the paper is to develop and test a contingency model of buyer involvement when developing new products in technology-based industrial markets. Information…

608

Abstract

Purpose

The purpose of the paper is to develop and test a contingency model of buyer involvement when developing new products in technology-based industrial markets. Information Dissemination and degree of product co-development are identified as two behavioral dimensions of seller–buyer relationships. Further, the paper proposes that perceived buyer knowledge, innovation discontinuity, product customization and technological uncertainty moderate the impact of the behavioral dimensions on sellers’ relationship satisfaction.

Design/methodology/approach

The paper uses moderated regression on a data set of 296 small and mid-sized firms in a variety of high-tech industries to test relevant hypotheses.

Findings

The authors find that sellers can enhance relationship satisfaction by engaging in either unilateral or bilateral relationships. This is important because sellers have to be judicious in expending their relationship resources. While information dissemination is more satisfying when targeting less knowledgeable buyers, product co-development enhances satisfaction when targeting more knowledgeable buyers. Similarly, information dissemination can enhance satisfaction for discontinuous innovations; in contrast, product co-development has a similar outcome for customized products. However, when technological uncertainty is high, such co-development leads to reduced satisfaction.

Originality/value

Extant literature provides useful insights on the behavioral dimensions of seller–buyer relationships, the antecedents and consequences of such relationships and the stages of the new product development process when such relationships are more valuable. Despite this progress, important gaps remain in current understanding of seller–buyer relationships. In particular, findings regarding the contribution of relationships to desired outcomes are inconsistent. This suggests that important moderators of the relationship–outcomes link are being overlooked and warrant greater attention. This paper addresses this deficiency.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

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Book part
Publication date: 1 September 2000

John Wagstaff

Abstract

Details

Advances in Librarianship
Type: Book
ISBN: 978-0-12024-624-3

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