Search results

Gives ten pointers for enhancing your career advancement. These suggestions explore traditional areas of promotability but with new, current answers to what to do to get promoted in the 1990s! Topics covered include performance, presence, priorities, problem solving, persuasion, empowerment, participation, presentation, passion and people.

A light‐hearted “dictionary” of management styles is presented which encapsulates a modern, new, expanded, tell‐it‐like‐it‐is summary of management philosophies for the 1980s.

A light‐hearted and humorous look at fad labelling is presented in this article. A fad is a “transient enthusiasm”. When used as a protective measure, fads can help kill bad ideas early. However, new and creative good ideas are also at risk of becoming fads. In order to gain acceptance, new ideas must be built into the reward system of organisations – and any association with fads must be prevented.

This light‐hearted piece suggests some new titles which might be found on tomorrow′s bookstalls.

Steven Covey had tremendous success with his seven habits for success in business in particular and life in general. This article takes a light‐hearted, irreverent look at analyzing the habits of the people who do not have such great prosperity. Chronically less than successful people suffer from seven diseases (or habits) including: playing the victim, failure to see the bigger picture, a lack of priorities, destructive competition, blind spots, a lack of creativity and resistance to change. The article really explores how some people stop themselves from becoming all that they could be.

The study aims to explore the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters.

The study uses a structured questionnaire to draw a quota sample of 136 urban Indian parents across four child segments from two Indian metropolitan cities to understand their attitudes towards parenting and the consequent empowerment of their children for actively participating in family purchase decisions around varied children’s product categories.

Exploratory factor analysis reveals five well-defined parental attitudes towards child rearing. The attitudinal factors are used to define three discrete parental clusters, namely, time-pressed parents, child-centric parents and socially influenced parents. The demographic and psychographic profiles of the clusters expose the significant influence of the educated and affluent parents in empowering their children as more active influencers/consumers. The role of children as independent buyers of eatables and toys over other categories is also re-established.

The diversity of Indian parents both in terms of their family structure and attitude towards parenting significantly deliver decisive signals for market-specific segmentation strategies. The uniformity in their shopping frequency and increasing child involvement in family purchases also highlight the opportunities ahead.

Empirical evidences on the growing role of children in family purchases and their transformation into active consumer in an evolving market adds to the existing under-represented family consumption literature with more market-specific insights.