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Pour différentes raisons, une place de plus en plus dominante est attribuée au tourisme dans le cadre du développement économique. Depuis quelques années déjà les pays touristiques européens dits «classiques» se voient confrontés avec des concurrents, points blancs sur les cartes touristiques il y a quelques années seulement. Les grands organisateurs de voyages européens proposent aujourd'hui au public des régions touristiques au cachet encore extraordinaire et parfois même aventureux mais qui demain seront fréquentées par tous les milieux. Il est fort possible que, dans un avenir très proche, le Sahara, l'Amazonie ou l'Himalaya soient aménagés en stations touristiques très confortables.

Mehr als andere Märkte ist der Markt des Tourismus von Emotionen abhängig. Dies zeigt sich nicht nur an der überproportionalen Konjunktur‐Reagibilität der Nachfrager; auch die Angehotsseite neigt offensichtlich zu einer gewissen Hektik. Zur Zeit ist in alten und neuen Zentren des europäischen Urlaubs‐ und Geschäftsreiseverkehrs ein Investitionsboom zu verzeichnen, der nur schwerlich mit technologischen Umwälzungen oder Gewinnaussichten allein erklärt werden kann.

Der Verfasser des nachstehenden Artikels weilte von Mitte 1966 bis Ende 1967 in Peru, wo er sich als betriebs‐ und volkwirtschaftlicher Berater von staatlichen Fremdenverkehrsinstitutionell vor allem mit Fragen der touristischen Entwicklungsplanung auseinanderzusetzen hatte. In dieser Eigenschaft arbeitete er auch mit einer peruanischen UNESCO‐Kommission zusammen, die es sich zur Aufgabe gesetzt hatte, die archäologisch wie landschaftlich äusserst interessante Region Machu Picchu‐Cuzco‐Puno im peruanischen Andenhochland touristisch zu entwickeln. Der Autor fand Gelegenheit, sich in praktischer Arbeit mit den Problemen einer regionalen touristischen Planung vertraut zu machen. Seine dabei gesammelten Erfahrungen seien im nachstehenden Bericht erläutert.

Throughout Latin America, policy-makers are struggling to reconcile two conflicting political pressures: (i) the push to become more globally competitive on the basis of international assessments such as the Program for International Student Assessment (PISA), and (ii) the simultaneous need to address long-standing, entrenched inequities in both educational quality and access throughout much of the region. This chapter documents how policy-making elites throughout Latin America are trying to address these two goals by incorporating “evidence-based” policy solutions that can be empirically defended as promoting equity. However, scholars throughout Latin America argue that instead of promoting equity, an increasing focus on accountability in educational policy at the national level throughout the region has resulted instead in a shift in priorities from the governance of educational systems to evaluation of those systems, with the state functioning primarily as an Evaluative State. This argument is developed through secondary analysis of the Hispanophone and Lusophone academic education literatures of Latin America, whose robust and rigorous studies of these trends at both national and regional levels remain little explored within the Anglophone academic tradition.

The study aims to analyze the effect of the previous preparation and the work carried out in the field during a study trip on the development of competencies in agribusiness students.

The destination was the pineapple area of the Papaloapan Lower Basin in Mexico, and 42 students from 6 different semester levels participated. The students answered a test prior to the trip, received an evaluation for their activities in the field and prepared reports and posters as products of the experience. The relationship between the scores obtained was examined through a comparative analysis.

The findings are framed in the cyclical model of experiential learning with four stages (feeling, watching, thinking and doing) by Kolb (1984). It is found that the acquisition of specific knowledge about what the experience will entail leads to better preparation, motivation and confidence to live the experience (potentiation of feeling and watching). In turn, specific knowledge and better use of experience promote the development of problem solving, interpersonal and communication skills (potentiation of thinking and doing).

Statistical representativeness is not a quality of the study since it is based on a comparative analysis.

The study analyzes an educational component of great value in the business area, about which little is known in the agribusiness subarea.

In the wake of COVID-19, the cruise industry is experiencing an unprecedented talent management challenge. Extant research suggests a broad range of work values that may attract job candidates to the cruise industry. The purpose of this study is to assess whether there are significant differences in the importance ratings of these work values for the millennials, compared to those of the preceding generation X.

With the support of a leading recruitment agency, the authors obtained responses to an online survey of 1,320 job candidates, of whom 830 were millennials. Using a quantitative approach, the authors asked them to assess the importance of eight work value domains. The authors ranked these domains for the millennials and for generation X and compared mean importance ratings using t-tests.

The results of this study reveal that differences between millennials and generation X in the ranking of the eight work value domains do exist. The authors did not find support for any systematic differences in terms of “extrinsic” versus “intrinsic” work values. However, the results show that the importance of “ego-driven” work values (e.g. support, development, compensation, work–life balance and comfort) is significantly higher for millennials. Conversely, for the more “altruistic” factors, there are no significant differences between the two generations.

Based on a very large sample of job candidates from the cruise industry, the results support the predictions of generational theories. The authors show that differences in work value ratings between generation X and the millennials exist. The authors also provide a novel perspective on the dimensions along which these differences materialize.

在一家领先的招聘机构的支持下, 我们对1320名求职者进行了在线调查, 其中830名是千禧一代。利用定量方法定量评估求职者八个工作价值域的重要性。对千禧一代和X一代的这些领域进行了排名, 并使用t检验重要性评分平均值。

新冠肺炎疫情后, 邮轮行业面临着前所未有的人才管理挑战。现有的研究表明, 广泛的工作价值观可能会吸引求职者进入邮轮行业。本研究的目的是评估千禧一代对这些工作价值的重要性评分与上一代X相比是否存在显著差异。

研究结果显示, 千禧一代和X一代在这八个工作价值领域的排名上确实存在差异。在“外在”和“内在”工作价值方面, 没有任何系统差异的证据支持。然而, 研究结果指出, “自我驱动”的工作价值观（如支持、发展、薪酬、工作与生活的平衡和舒适）对千禧一代的重要性明显更高。相反, 对于更“利他”的因素, 两代人之间没有显著差异。

基于邮轮行业的大量求职者样本, 结果支持代际理论的预测。研究表明, X一代和千禧一代在工作价值评价上存在差异。还提供了一个关于这些差异实现维度的新视角。

Con el apoyo de una importante agencia de contratación, se obtuvieron respuestas a una encuesta online de 1.320 candidatos a un puesto de trabajo, de los cuales 830 eran de la generación del milenio (milenials). A partir de un enfoque cuantitativo, se preguntó que evaluaran la importancia de ocho dimensiones sobre valores laborales. Se clasificaron estas dimensiones para los milenials y para la generación X y se compararon las valoraciones medias de su importancia mediante pruebas t.

A raíz del Covid-19, el sector de los cruceros está experimentando un reto de gestión del talento sin precedentes. La investigación existente sugiere una amplia gama de valores laborales que pueden atraer a los candidatos al sector de los cruceros. El objetivo de esta investigación es evaluar si existen diferencias significativas en las puntuaciones sobre la importancia de estos valores laborales para los millenials, en comparación con los de la generación X precedente.

Nuestros resultados revelan que existen diferencias entre los milenials y la generación X en la clasificación de las ocho dimensiones sobre valores laborales. No se encuentra apoyo para ninguna diferencia sistemática en términos de valores laborales “extrínsecos” frente a “intrínsecos”. Sin embargo, nuestros resultados muestran que la importancia de los valores laborales “impulsados por el ego” (por ejemplo, el apoyo, el desarrollo, la retribución, el equilibrio entre la vida laboral y personal y la comodidad) es significativamente mayor para los milenials. Por el contrario, para los factores más “altruistas” no hay diferencias significativas entre las dos generaciones.

Basándonos en una muestra muy amplia de candidatos a un puesto de trabajo en el sector de los cruceros, nuestros resultados respaldan las predicciones de las teorías generacionales. Se demuestra que existen diferencias en las valoraciones del trabajo entre la generación X y los milenials. También, se aporta una perspectiva novedosa sobre las dimensiones a lo largo de las cuales se materializan estas diferencias.

Cities have been exposed to a variety of natural disasters such as flooding, extreme temperatures, storms, earthquakes, and other natural shocks, and have had to respond and adapt to such pressures over time. In the context of global climate change, natural disasters have increased across the globe. Apart from climate change, many urban environments in Latin America are experiencing significant transformations in land use patterns, socio-demographic change, changing labor markets, and economic growth, resulting from recent decades of globalization. Such transformations have resulted in the internal fragmentation of cities. In this context, the purpose of the present chapter is to demonstrate the importance in both theoretical and methodological terms, of integrating the concept of socio-environmental fragmentation into urban vulnerability research in order to make progress toward higher degrees of local sustainability in those areas of the city that suffer natural disasters and fragmentation.

A mixed methods approach is used in order to combine different technical issues from urban and climate change studies.

The findings are related to the importance of an integrated approach, regarding the complexity of urban life, and the relationship between the urban, the social, and the environmental phenomenon.

This chapter relates to the revisit of the current state of preparedness and to determine whether further adaptations are required. The authors understood that these kinds of mixed approaches are necessary in order to understand the new complexity of urban processes.

Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets.

This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research.

The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market competition are the most important facets that explains the two types of MBL (complementary-based and product substitutes). Furthermore, the findings show that the family factor can motivate consumers to be multi-brand loyal by adding brands to an initially family-endorsed brand.

This study advances the conceptual foundations of MBL and extends previous research on brand loyalty. Some of the findings may be limited to the economic and cultural context of relatively affluent countries with an abundance of market offers.

Marketing managers gain insights into how to manage brand loyalty and how to transition from MBL to single-brand loyalty.

The study generates novel insights into the facets of different types of MBL.