Corporate decision makers need to understand not only today's business environment but tomorrow's as well. Survey research, new forecasting techniques, and the insights of the…
Abstract
Corporate decision makers need to understand not only today's business environment but tomorrow's as well. Survey research, new forecasting techniques, and the insights of the intellectual community are playing a greater role in forming many companies' vision of the future.
Harvey S. James, Michelle Segovia and Damilola Giwa-Daramola
The authors review the small but growing literature linking cognitive biases to food safety problems and foodborne illness outbreaks.
Abstract
Purpose
The authors review the small but growing literature linking cognitive biases to food safety problems and foodborne illness outbreaks.
Design/methodology/approach
The authors conducted a search of peer-reviewed articles utilizing empirical methods published since the year 2000 focusing on food safety or foodborne illnesses/outbreaks and cognitive biases.
Findings
The authors find that most research is conducted at the consumer side of the food system, with few studies examining the potential problems that can arise in the production and processing of food. The authors also observe that most research tends to focus on a few cognitive biases.
Originality/value
This is the most comprehensive study to date examining insights from the literature on cognitive biases and the related discipline of behavioral economics to the specific problem of foodborne illness outbreaks and food safety problems.