John Fox and Renata Fox
This paper discusses the emergence and importance of cultural tourism in Croatia in relation to the country's transition and tourism. A model within which Croatia's cultural…
Abstract
This paper discusses the emergence and importance of cultural tourism in Croatia in relation to the country's transition and tourism. A model within which Croatia's cultural tourism can be developed is presented.
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This paper seeks to explain and establish theories and methodologies for the exploration of corporations' ideologies as a subfield of study of corporate communication. By a…
Abstract
Purpose
This paper seeks to explain and establish theories and methodologies for the exploration of corporations' ideologies as a subfield of study of corporate communication. By a corporation's ideology is meant a system of ideas, beliefs, meanings, and concepts prioritised and institutionalised by a corporation in its internal and external communication.
Design/methodology/approach
Because the natural receptacle of a corporation's ideology is language, research into corporations' ideologies will necessarily involve the analysis of text: the social manifestation of language. A corpus‐driven approach, which is concerned not with what is going on in the minds of people and the way they understand words, phrases and text, but with the categories and probabilities of words, phrases and text, assures empiricity and objectivity.
Findings
Research into corporations' ideologies creates multiple avenues of enquiry related to corporate communication, corporations, and society.
Practical implications
A new understanding of corporate communication which enables its more reliable strategic management.
Originality/value
Offers a theoretical understanding and practical application of a new subfield of study of corporate communication: corporations' ideologies.
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Abstract
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The purpose of this paper is to argue for the usefulness of the sociolinguistic perspective and sociolinguistic theories for knowledge production in corporate naming research.
Abstract
Purpose
The purpose of this paper is to argue for the usefulness of the sociolinguistic perspective and sociolinguistic theories for knowledge production in corporate naming research.
Design/methodology/approach
Companies' naming practices have been researched from various aspects, mainly within the disciplinary frame of organisational studies, and with a focus on corporate branding. Because a company name is a sociolinguistic representation, and corporate naming a sociolinguistic process, it is logical to assume that corporate naming research can benefit significantly by embracing a sociolinguistic perspective.
Findings
The paper explains how (socio)linguistics can help organisational scholars to view corporate naming practices as interacting with cognition, society and social knowledge, and as a product of defined social circumstances. Once perceived as accredited within organisational studies, (socio)linguistics, the paper suggests, will become an integral part of theorising both organisational discourse and corporate naming as a part of that discourse.
Practical implications
An increased transdisciplinarity of the research into corporate naming practices will definitely contribute to the marketability and commercial value of the knowledge thus produced.
Originality/value
Advocating a dialogue between corporate naming research and (socio)linguistics, this paper constitutes yet another step towards overcoming limitations the disciplinary frame of organisational studies imposes upon research into discourse‐related issues within an organisation.
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Renata Fox and John Fox
In a transitional country, transformation processes are difficult and complicated, especially in the hotel industry, which involves entire local communities. This paper analyses a…
Abstract
In a transitional country, transformation processes are difficult and complicated, especially in the hotel industry, which involves entire local communities. This paper analyses a sustained eight‐year dispute of ownership to hotel properties in the town of Opatija, one of Croatia’s leading seaside resorts. The case‐study builds insight into the importance of a local community power struggle on which, inevitably, privatisation will come to rest. Learning how to manage the “local scene”, rather than just offering top‐down policies is critical to transformation processes in all transitional countries.
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Dijana Peras and Renata Mekovec
The purpose of this paper is to improve the understanding of cloud service users’ privacy concerns, which are anticipated to considerably hinder cloud service market growth. The…
Abstract
Purpose
The purpose of this paper is to improve the understanding of cloud service users’ privacy concerns, which are anticipated to considerably hinder cloud service market growth. The researchers have explored privacy concerns from dimensions that were identified as relevant in the cloud context.
Design/methodology/approach
Content analysis was used to identify privacy problems that were most often raised in previous cloud research. Multidimensional developmental theory (MDT) was used to build a conceptual model of cloud privacy concerns. Literature review was made to identify the privacy-related constructs used to measure privacy concerns in previous cloud research.
Findings
The paper provides systematization of recent cloud privacy research, proposal of a conceptual model of cloud privacy concerns, identification of measuring instruments that were used to measure privacy concerns in previous cloud research and identification of categories of problems that need to be addressed in future cloud research.
Originality/value
This paper has identified the categories of privacy problems and dimensions that have not yet been measured in the cloud context, to the best of the authors’ knowledge. Their simultaneous examination could clarify the effects of different dimensions on the privacy concerns of cloud users. The conceptual model of cloud privacy concerns will allow cloud service providers to focus on key cloud problems affecting users’ privacy concerns and use the most appropriate privacy protection communication and preservation approaches.
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Cleber Pinelli Teixeira, Jônatas Castro dos Santos, Reisla D’Almeida Rodrigues, Sean Wolfgand Matsui Siqueira and Renata Araujo
As the Web 2.0 induces changes in human relationships, several implications across issues and domains of socio-economic life follow; politics is one of them. In the context of Web…
Abstract
As the Web 2.0 induces changes in human relationships, several implications across issues and domains of socio-economic life follow; politics is one of them. In the context of Web 2.0, social media have established themselves as a part of citizen’s daily routine. Hence, social media have a direct impact on politics today. This chapter examines this phenomenon and its implications for politics by tracing and examining the recent initiative launched by Rede Globo aimed at collecting citizens’ views and visions on Brazil’s future. “The Brazil I Want” project sought to encourage citizens to publish videos featuring their visions and views of Brazil’s future. Thousands of citizens used this opportunity to express their concerns and hopes related to the future of their cities and their country. This chapter seeks to make sense of it in two ways. First, it explores to what extent and how social media can serve as source of information. Here the concepts and tools of big data and data mining are employed. Second, it inquiries into what people currently think about their country. By bringing these two research perspectives together, this chapter argues that effective ways of resolving issues and concerns the citizens thus voiced exist to the benefit of the efficiency of the policymaking process and the society’s wellbeing.
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Marcelino José Jorge, Frederico A. de Carvalho, Marina Filgueiras Jorge, Renata de Oliveira Medeiros and Daniela de Souza Ferreira
This paper aims to discuss and collect evidence about the hypothesis that, under imperfect information, the multipurpose public organization emulates its peers, arguing that this…
Abstract
Purpose
This paper aims to discuss and collect evidence about the hypothesis that, under imperfect information, the multipurpose public organization emulates its peers, arguing that this hypothesis can be fruitful to the study of this kind of organization.
Design/methodology/approach
At IPEC – Instituto de Pesquisa Clínica Evandro Chagas, the clinical research institute affiliated to FIOCRUZ – Fundação Oswaldo Cruz, activities relating to infectious diseases –, e.g. diagnostic exams; outpatient care and patient admissions; teaching and research – are structured in the form of integrated action programs (briefly, PAIs). Taking into account the complexity of this organizational format, this paper applies a mathematical model allowing to define and compute managerial indicators referring to the eight main PAI programs with a view to measure their performance, to investigate whether there are any scale inefficiencies in the eight programs selected as decision‐making units (DMUs) and to assess the effectiveness of the whole organizational structure. To accomplish those objectives, the paper employs the so‐called DEA models with variable returns to scale – whereby two input and seven output variables were used to represent the eight DMUs.
Findings
Findings suggest that PAIs related to clinical research operated under increasing returns to scale between 2002 and 2006. To that extent, both the choice of PAIs as an organizational format and the current growth strategy at the Institute may be considered adequate.
Originality/value
This approach is valuable to complement the cost minimization analysis of specific activities of multipurpose organizations and has general application to the overall assessment of performance, structures and strategies in these organizations.