Renata F. Guzzo, JéAnna Abbott and Minwoo Lee
The purpose of this study is to analyze how hospitality industry employees’ perceptions of corporate social responsibility (CSR) and participation in CSR activities influence…
Abstract
Purpose
The purpose of this study is to analyze how hospitality industry employees’ perceptions of corporate social responsibility (CSR) and participation in CSR activities influence their well-being and loyalty boosterism.
Design/methodology/approach
Using the positive psychology approach of well-being (hedonic and eudaimonic dimensions) and the affect theory of social exchange, a survey of hospitality employees was conducted to test the theoretical model.
Findings
Employees’ perceptions of CSR significantly influenced their participation in CSR activities. CSR participation positively influenced employees’ hedonic and eudaimonic well-being, which in turn influenced their loyalty boosterism. The mediation effects of well-being and the sequential mediation effects of CSR activity participation and well-being were also significant in the relationships mentioned above.
Research limitations/implications
While panel data offer many advantages, they also have limitations. The authors, therefore, suggest future studies replicate their conceptual model and empirically test it through firms well known for their CSR. In addition, future studies may cover the whole hospitality industry to enhance generalizability.
Practical implications
By exploring the connection between employees’ CSR perceptions and participation, this research can help hospitality practitioners develop more engaging CSR strategies and activities, which in turn can foster employees’ well-being and enhance their loyalty boosterism.
Originality/value
This study is among the first to empirically demonstrate the effect of CSR in both hedonic and eudaimonic well-being and to explore the connection between employee perceptions of CSR and participation in CSR activities.
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Amanda Belarmino, Elizabeth A. Whalen and Renata Fernandes Guzzo
The purpose of this paper is to understand how hospitality companies can best explain controversial corporate social responsibility (CSR) activities to consumers who may not agree…
Abstract
Purpose
The purpose of this paper is to understand how hospitality companies can best explain controversial corporate social responsibility (CSR) activities to consumers who may not agree with the CSR activity. This research explores message framing through emotional and cognitive appeals to influence consumer perceptions of the Gideon Bible in USA hotel rooms. The study uses the theory of deontic justice to measure the impacts of messaging on consumer perceptions of the morality of the Gideon Bible as suicide prevention in hotels and its relation to controversial CSR initiatives.
Design/methodology/approach
The study uses an experimental study design via a self-administered survey to analyze participants’ perceptions of the placement of the Gideon Bible in hotel rooms and participants’ attitudes toward CSR initiatives based on deontic justice and religion using different message framing conditions.
Findings
Results show that religion was a major determinant of attitude towards the Gideon Bible, but the sentiment analysis also revealed that negative perceptions can be mitigated through message framing via emotional and cognitive appeals. Additionally, the cognitive appeal did impact CSR perceptions, as did identifying as Christian. Moral outrage emerged as a significant moderator for the relationships between message framing, attitudes toward the Gideon Bible and CSR.
Originality/value
This study provides an extension of deontic justice research to examine justice traits in accepting controversial CSR.
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Renata Fernandes Guzzo, Courtney Suess and Tiffany S. Legendre
The purpose of this paper is to investigate a holistic way of incorporating biophilic building design that creates a restorative environment attractive to prospective urban hotel…
Abstract
Purpose
The purpose of this paper is to investigate a holistic way of incorporating biophilic building design that creates a restorative environment attractive to prospective urban hotel employees. This study additionally examines the role of perceived well-being from nature attributes and associated impacts on emotions and likelihood to choose to work for a hotel with nature attributes.
Design/methodology/approach
This study used a conjoint analysis to detect the most resotrative individual and combinations of biophilic attributes that can improve employee well-being. In addition, nature attributes influence on emotions and intentions to work for a hotel were analyzed.
Findings
Results showed that not all nature attributes are equally evaluated by urban hotel prospective employees. In this study, the authors found that natural lighting, outdoor green views and indoor landscaping are important factors in the evaluation of an urban hotel with biophilic features. However, this tendency varies when the sample was divided by prospective employees’ who perceived higher or lower levels of well-being would be influenced by nature attributes.
Originality/value
Unlike previous studies, the authors tested a multiattribute design and results demonstrate the perceived restorative effect of nature attributes in an environment on prospective employees. In addition to extending the biophilic design in hospitality literature, the authors provide practical suggestions to urban hotels incorporating biophilic design and propose that specific elements have the propensity to enhance the well-being of prospective employees and reinforce positive emotions and intentions to work for urban hotels that incorporate them.