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In the most abstract way, artificial intelligence (AI) allows human work to be shifted toward technological systems that are currently not fully capable. Following this, the domain of retail can be sketched as a natural fit for the application of AI tools, which are known for their high proportion of human work and concurrent low profit margins. This paper aims to explore the current dissemination of the application of AI within the industry. The value-added core tasks of retail companies are examined to determine the possible utilization and the market adoption within the globally largest retail companies is given.

The paper uses two different approaches to identify the scientific state-of-the-art: a search on the major scientific databases and an empirical study of the ten largest international retail companies and their adoption of AI technologies in the domains of wholesale and retail.

The application within the different value-added core tasks varies greatly depending on the area. In summary, there are numerous possible applications in all areas. Especially, in areas where future forecasts are needed within the task areas (such as marketing or replenishment), the use of AI, today, is both scientifically and practically highly developed. In contrast, the market adoption of AI is highly variable. The pioneers have integrated extensive applications into everyday business, while the challengers are investing heavily in new initiatives. Some others, however, show neither active use nor any effort to adopt such technology.

To the best of the author’s knowledge, this is one of the first research contributions to analyze the areas of application and the impact of AI structured along the value-added core processes of retail companies.

Due to recent developments of indoor location-tracking technologies, brick-and-mortar retailers are now able to add location-based marketing capabilities to their existing retail apps, providing retailers with new opportunities to interact with customers inside of their stores. The aim of this study is to identify factors influencing the customers' adoption intention of location-based retail apps for stationary retailing.

Based on the technology acceptance model, a conceptual model was developed. A Web-based survey was conducted in Germany with a final sample of 501 cases. Structural equation modelling was performed to test the hypotheses.

The results confirmed the positive relationship between attitude and the customers' intention to use location-based retail apps. Perceived usefulness and perceived enjoyment promote a positive attitude toward location-based retail apps, while privacy concerns and fear of spam hinder the formation of a favorable attitude. Subjective norms have a positive effect on customers' usage intention.

The results help retailers who want to establish location-based retail apps at the point of sale (e.g. in the context of omni-channel strategies).

As previous research about location-based apps has mainly used empirical data from either Chinese or American samples, less is known about the perception of European customers. Research indicates that existing findings might not be transferable to European countries due to differences in values, social norms or regulations. Also, the failure of Shopkick in Germany illustrates the need for more research. Based on this, using a German sample to answer the research question, this study aims to provide a European perspective on location-based retail apps, and thereby extend existing research.

The rising number of food safety scandals during recent years has led to increased uncertainty about food consumption choices. Additionally, new production process technologies, increased attention toward product ingredients, and obesity concerns have affected general levels of trust in food. Consequently, trust is an ever more decisive factor for success in food industry buyer‐seller relationships and, hence, in the retail food market. Although considerable research has investigated trust in organizations, research in the food retailing industry needs further investigation. The aim of this paper is to identify variables related to consumer trust in food retailers. Only when consumer trust in food retailers is understood can retailers effectively apply corresponding strategies to secure long‐term success.

Based on an established model of trust in organizations, the authors developed a questionnaire to test drivers (ability, benevolence, integrity), outcomes (risk taking, loyalty) of specific trust in food retailers, as well as moderators (propensity to trust, perceived risk).

Study results support the hypothesized model, showing that specific trust in a food retailer strongly predicts risk taking and, in turn, loyalty. The food retailer's ability and integrity were identified as relevant to specific trust, while the customer's propensity to trust was shown to moderate the relationship between benevolence and specific trust. The results further indicate that the perceived risk affects the relationship between specific trust and risk taking.

This paper is the first to apply and test an established model of trust in the food‐retailing market.

The purpose of this study is to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intentions.

A total of 1,000 urban young adults in five Asian countries (HK, China, Indonesia, Thailand and India) were telephone interviewed on their thoughts about the TV advertisement/s that they liked, product that was being advertised and purchase intention. Their responses were summarised into seven likeable executional techniques and product categories.

There is not a specific likeable executional technique that influences a purchase in four of the five countries. India is the only country where significant but weak overall model fit observed. These results demonstrate that, while there are differences among the countries, people in the same cohort broadly share the same values. For product categories, our findings demonstrate that product nature may moderate cultural influence on advertising effectiveness.

International advertisers who are vying for a share of the largely‐untapped Asian market can benefit by understanding the target country's cultural values and using it as a guideline for creating effective executional techniques in advertising.

This study extends the existing knowledge which demonstrates that, in Asia, persuasive executional techniques differ depending on the product category.

The study aims to provide an empirical investigation of social enterprises in the context of experiential learning. Specifically, the study aims to investigate the interplay between faith-based principles and the processes of opportunity recognition and exploitation through an in-depth, qualitative study of social enterprises offered through the Global Social Benefit Institute (GSBI).

In this study, student experiences with social entrepreneurship are examined and their subsequent reflections are analyzed. Applying the Gioia methodology to the sample of student reflection data, this study enriches the growing literature on sense-making by looking closely at how student entrepreneurs engage their own faith-based education in helping their teams, beneficiaries and stakeholders “make sense” of a social change opportunity.

This study finds evidence of variability in the elaboration of the faith-based principles when sampling on the social needs of affection, behavioral confirmation and status.

The results suggest a role for faith-based sense-making when confronting the realities of social change opportunities.

This paper aims to investigate low-income households in Indonesia with regard to their perspective on charity-giving and its comparison with acquiring debt behavior as their tendencies on taking and giving behaviors toward monetary form. The research framework is seen from the Islamic perspective.

Theory of social production function and theory of planned behavior are used as a theoretical framework. A total of 98.89% of the distributed questionnaires were collected and analyzed using structural equation modeling. Behavior of giving charity and acquiring debt are compared according to the given determinants.

Under the given Islamic framework, charity is found to be not confined to the donor’s wealth. It is rather centered on religiosity and faith. Subjective norm does not influence intention toward charity. Hence, it only depends on consideration and awareness of a person toward regular giving of charity. Unlike debt that is confined by a person’s wealth, the intention to take debt consecutively of low-income households are also affected by their attitudes, significant others and experiences.

Respondents are residents of six Indonesian territories that represent West, Middle and East Indonesia.

Findings are useful for social, as well as microfinance practitioners who are interested in the financial education on low-income households and study their perspective and behavior.

This paper indirectly contributes to changing the perspective of society about charity-giving, especially in philanthropy subject. This paper is also highly recommended for regulator’s input on financial education, as well as for practitioners, consultants and educators.

Charity basically can assist low-income households experiencing financial hardship, which may be the consequence of consecutive taking debt. Most of the studies on charity-giving focus on high-income households, likewise the debt behavior. Charity-giving in voluntary form is also not widely discussed in view of behavior, specifically in Asian countries like Indonesia.