Rebekka Vedina and Ilona Baumane
This paper aims to test assumptions made in previous research about the consequences of an identity threat in the construction of national identity among minority populations in…
Abstract
Purpose
This paper aims to test assumptions made in previous research about the consequences of an identity threat in the construction of national identity among minority populations in Latvia and to discover how their approach(es) to constructing national identity is (are) reflected in their attitudes and in organisations.
Design/methodology/approach
The study applies a survey method and uses the original scale for measuring collectivistic attitudes according to various target groups and the original scale for measuring organisational culture along its task and relationship orientation. It also draws on social identity theory, self‐categorization theory and segmented assimilation theories.
Findings
While the assumptions were not confirmed, it was found that the construction of national identity among minorities in Latvia does not follow the same path and that people with a mixed national identity have significantly lower collectivistic attitudes towards society. Yet, these attitudes are positively related to relationship orientation in organisations in all samples. We propose that while threats to identity have apparently diminished in Latvia in the last four years, the individual's approach to the formation of national identity still moderates his/her attachment to an organisation and support for organisational tasks.
Research limitations/implications
The reliability of one of the scales – collectivistic attitudes towards peers – was low in all samples. Future studies should categorize more specific target groups and look for differences in the corresponding collectivistic attitudes across various cultural and national identity groups.
Practical implications
Supporting good interpersonal relationships in organisations sustains patriotic feelings among all its members, including those with distinct approaches to constructing a national identity, and can strengthen the individual's orientation towards organisational tasks.
Originality/value
Research on the outcomes of demographic diversity in organisations approaches the issue of nationality as a uni‐dimensional construct. The present paper discloses the formation of national identity by uncovering other possible composites of national identity besides nationality. This paper provides insight for managers, academics and students into the role of the construction of national identity in revealing employee attachment to their organisation.
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The purpose of this paper is to explore the relationships between collectivistic attitudes and organisational culture (OC) perception among Russian‐speaking employees in Estonia…
Abstract
Purpose
The purpose of this paper is to explore the relationships between collectivistic attitudes and organisational culture (OC) perception among Russian‐speaking employees in Estonia, Latvia and Lithuania, and to explain the findings from the national identity perspective.
Design/methodology/approach
The study applies a survey method and uses the original scales developed at the University of Tartu. Collectivistic attitudes of individuals are grouped according to three levels of relationships, namely, relationships with family, peers (including co‐workers), or society. Collectivistic attitudes are measured on five‐point Likert‐type scale. Perceptions of OC are measured alongside the task and relationship orientations on ten‐point Likert‐type scale.
Findings
Collectivistic attitudes towards one's nation are found to be related to the perception of one's OC on both orientations. It was found that differences in the strength of these relationships in the Latvian sample are associated with the self‐reported nationality of the respondents and suggest similar tendencies in the Lithuanian sample. The authors propose that collectivistic attitudes of respondents basing the construction of their national identity on ethnic and linguistic grounds could have stronger positive connections with OC than those of respondents whose national identity formation was based on citizenship and assimilation.
Research limitations/implications
Positive emotional connection with society and nation provides ground for supporting organisational tasks and relationships. National identity construction can further influence these relations. Limitations: the proposed relationships are hypothetical and are limited to the Latvian sample.
Practical implications
In organisations, human resource strategies should be formulated that support developing or retaining one's sense of national or within‐group identity, which will facilitate maintaining strong ties with the organisation.
Originality/value
This paper provides insight for managers, academics and students on the role of identity construction in revealing employee attachment to their organisation.
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George Tsekouras, Efthimios Poulis and Konstantinos Poulis
The purpose of this paper is to analyse the types and the nature of innovations developed by small companies in a traditional service sector, as well as the ways that innovations…
Abstract
Purpose
The purpose of this paper is to analyse the types and the nature of innovations developed by small companies in a traditional service sector, as well as the ways that innovations impact their strategic capabilities.
Design/methodology/approach
The paper provides evidence from three case studies captured through a number of interviews with senior managers within the companies. The paper adopted a comparative analysis, selecting two cases that have managed this process with great success and one showing evidently less success.
Findings
Organisational and process innovations are critical aspects of a dynamic strategy in small service companies. Although a successful innovation strategy does not require the development of technological systems and knowledge intensive services, it does necessitate their sophisticated usage. Innovation enables the firms to access new markets and the reconfiguration of strategic capabilities in the long term.
Research limitations/implications
The paper identifies the existence of strong linkages between organisational and process innovation and dynamic capabilities in the small companies in a traditional service sector. The research has used qualitative methods and a case study methodology. Further research (e.g. other service industries) and ideally statistical evidence are required to generalise these findings into the wider service sector.
Practical implications
This work calls for managers in small companies in a traditional service sector which wish to grow to pay more attention to their active involvement in organisational and process innovations and the sophisticated usage (or development) of knowledge intensive services.
Originality/value
The paper brings together a number of concepts from the innovation studies and the strategic management literature to investigate management practices and strategies of small companies in a traditional service sector, the tramp shipping sector.
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Kertu Lääts, Toomas Haldma and Klaus Moeller
The purpose of this paper is to explore the dynamics of the usage of performance measurement (PM) methods and indicators, and this usage's influencing factors in service companies.
Abstract
Purpose
The purpose of this paper is to explore the dynamics of the usage of performance measurement (PM) methods and indicators, and this usage's influencing factors in service companies.
Design/methodology/approach
The study is based on the contingency theory framework and focuses on PM patterns. The sector, company size, and market environment dynamics, which are these patterns' primary determinants, are analysed. The study uses empirical survey data gathered from the 61 largest companies in Estonia. The study has a dynamic focus, explaining the changes in PM practices as in 2004 and 2007.
Findings
The research shows the increasing use of more balanced PM tools combining financial and non‐financial, market‐related and internal process dimensions. Nevertheless, the findings demonstrate that the companies predominantly used traditional cost accounting and reporting methods, as well as financial indicators for their PM. The findings highlight the similarities and differences between the PM patterns in service companies and manufacturing companies.
Research limitations/implications
The general limitations of survey‐based research have to be considered. The findings on the PM indicators and methods explain the usage's intensity, but not the effects of this usage on the performance. The study also analyses only a limited number of drivers that influence PM practices.
Originality/value
The research findings have two main implications. First, the paper contributes to the scarce knowledge about PM practices in service companies. Second, the paper considers the changes in PM patterns, concentrating on the dynamics of PM practices.
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The purpose of this paper is to find out how strategic decisions have resulted in innovation in the context of the organizational environment. The author studies connections…
Abstract
Purpose
The purpose of this paper is to find out how strategic decisions have resulted in innovation in the context of the organizational environment. The author studies connections between strategic decision making and innovation to find out what kinds of factors of the organizational environment influence strategic decisions that lead an organization to innovate.
Design/methodology/approach
The theoretical and empirical part proceeds from dividing strategic decisions into proactive and reactive; the environment into internal and external, including primary and secondary environment, and dynamic capabilities; and innovation into product, process, marketing and organizational innovation. The study uses qualitative research and case study methodologies to analyse the case of an Estonian IT company, MicroLink.
Findings
The results show that even if innovation is not strategically managed in a company, it can still be innovative. However, the potential for different types of innovation at the organizational and local and global market level is very often determined by the company's general strategic vision and its proactive nature, which should be supported by its dynamic capabilities.
Practical implications
Based on the results, some conclusions are also presented for other Estonian IT companies in terms of what aspects they should keep in mind when making strategic decisions and implementing innovation.
Originality/value
The paper contributes to the understanding of how innovation evolves and it is presumed that innovation is not always a purposeful, but rather an episodic manifestation that could be a result of strategic decisions. Besides, product and process innovation, this study also helps to highlight the role of marketing and organizational innovation, which have gained much less attention in the literature.
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Andres Kuusik, Margus Tiru, Rein Ahas and Urmas Varblane
The purpose of this paper is to demonstrate how technological innovation serves as an enabling factor to innovation in tourism management. The motivation of this paper is related…
Abstract
Purpose
The purpose of this paper is to demonstrate how technological innovation serves as an enabling factor to innovation in tourism management. The motivation of this paper is related to the question of how to innovate destination marketing as a tool to manage long‐term customer relationships.
Design/methodology/approach
The authors use mobile positioning‐based research methods to measure visitors' behaviour. This provides new data for the detection and measurement of destination loyalty that could be used as valuable input to improve destination marketing strategy and develop new services.
Findings
The use of mobile positioning helps to improve the quality of data about tourism flows in Estonia. The authors were able to observe and measure the duration, timing, density, seasonality and dynamics of visitations. Further, it allowed also to distinguish repeat visitors. The rich dataset provided by passive mobile positioning (PMP) allowed the implementation of the proposed, more detailed, classification of segments of repeat visitors and the identification of not loyal, somewhat loyal, loyal, very loyal, functionally loyal and forced to be loyal visitors. This analysis made it possible to reveal transit, long‐term, one‐day and other specific visitors among repeat visitors.
Originality/value
The theoretical novelty of the paper consists in the creation of the innovation model of the destination marketing of the country and providing the new approach of segmentation of repeat visitors. Empirical novelty is the use of PMP in studying repeat visitations for destination marketing. The paper offers new ways for governments to shape service policies and allows tourism industry firms to offer new services.
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Gerda Mihhailova, Kandela Õun and Kulno Türk
Virtual work presents new challenges for managers compared to using ordinary, face‐to‐face work practices. The purpose of this paper is to show how different virtual work types…
Abstract
Purpose
Virtual work presents new challenges for managers compared to using ordinary, face‐to‐face work practices. The purpose of this paper is to show how different virtual work types are related to different challenges that require different managerial and co‐operation approaches.
Design/methodology/approach
Empirical data were gathered during a period of two years using a questionnaire (3,156 respondents from 323 companies representing different Estonian service sector branches) and interviewing.
Findings
The paper concludes that a higher level of work virtuality leads to a lower level of work satisfaction, mainly due to inappropriate management techniques and problems related to information and communication technology‐mediated communication.
Research limitations/implications
The sample consists of only service sector organizations, limiting generalization of the results to the practice of manufacturing companies.
Practical implications
The results will help managers of service organizations to prepare and choose appropriate management techniques for working with virtual workforce.
Originality/value
The paper shows that service sector organizations operate with different degrees of virtuality that lead to different challenges and consequently require different management techniques.