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This paper examines the phenomenon of market consolidation and integration, where competitors in localized, isolated markets are forced to compete with numerous new rivals in a unified market. In contemporary business experience, this deluge of new competitors and new competitive forms is the consequence of forces which have served to integrate formerly isolated national competitive arenas into a unified, interdependent whole, known as a globalized or regionalized market (Johnson, 1991). This evolution of global and regional markets is strategically significant to the extent that past market consolidations have typically resulted in devastating economic battles and competitive shakeouts. It is thus important to analyze the effects of national policy issues such as international trade agreements from the perspective of global or regional market consolidation.

To demonstrate how awareness of Neo-Marxist critical theory and Neo-Weberian comparative–historical sociology would have been beneficial to U.S. policy planners and decision-makers, especially Presidents.

This study employs qualitative analysis of available sources rather than quantitative data analysis.

Based on its practical application to a specific historical instance, the heuristic value of Max Weber’s ideal-type model of traditional authority (Herrschaft [domination]) is confirmed, as it is apparent that Henry Kissinger’s interpretation of the meaning of Realpolitik harmed U.S. foreign policy.

There is an imminent need to be critical of claims to expertise by advisors of major decision-makers. The practical relevance of possessing an adequate grasp of a given situation as the context in which actors must make choices is evident, as applies with regard to the current crises facing the world, which must be approached and addressed as scrupulously as possible.

Prevailing critiques of Kissinger and American foreign policy have tended to accept the premise that Kissinger was well-informed and giving good advice based on extensive and appropriate scholarship. That was not the case in Vietnam, in Indonesia, or in other regions. There are no available studies that examine Kissinger’s Eurocentric and limited perspective in light of critical theory and comparative–historical sociology.

Bitner’s (1992) concept of servicescape has received widespread academic attention, resulting in many conceptual and empirical studies. By scanning the servicescape literature and other relevant concepts, Pizam and Tasci (2019) provided experienscape, an expanded version of servicescape, to be measured from different stakeholders’ perspectives with a multidisciplinary approach. This paper aims to build on Pizam and Tasci’s conceptualization of experienscape and expand its nomological network with other pertinent concepts related to different stakeholders with an interdisciplinary approach.

This is a conceptual study analyzing diverse literature related to servicescape, experienscape and other related concepts and theories to provide an integrated and holistic picture of experienscape for more robust theory development. Several new relationships are synthesized for hypothesis development and testing in future research.

The review of past research reveals that servicescape literature has mostly focused on outcomes for the benefit of brands and firms and missed outcomes for consumers and other stakeholders. In addition, servicescape literature lacks several critical concepts in the affective, cognitive and behavioral reaction domains, as well as moderator factors. The relevance of some theories such as branding (e.g. brand identity, personality, image, perceived quality, consumer value, brand value and self-congruity), cocreation/coproduction/codestruction, transformation, subjective happiness, subjective well-being and quality of life is completely overlooked.

Experienscape is a container of complex systems where needs, wants and expectations of multiple stakeholders are entertained, often at the same time through dynamic interactions among multiple stakeholders. Thus, a holistic understanding of experienscape requires dynamic integration of theories explaining the behavior of different stakeholders by cross-fertilizing theories through interdisciplinary research rather than unidisciplinary or multidisciplinary research conducted in separate silos.

By adopting Pizam and Tasci’s (2019) experienscape concept, this study expanded the relational network of service environment components (i.e. sensory, functional, social, natural and cultural components of experienscape) by incorporating diverse theories and concepts that explain cognitive, affective and conative reactions of different stakeholders to an experience environment. Additionally, the current study recommends attention to human-centric outcomes such as transformation, subjective well-being, subjective happiness and quality of life, which were completely overlooked in previous servicescape research.