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Case study
Publication date: 16 August 2021

Rashmi Kumar Aggarwal and Bikramjit Rishi

The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity…

Abstract

Learning outcomes

The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity endorser for product endorsement, to decide when a brand needs a celebrity endorser and to generate option analysis factoring in the pros and limitations of celebrity endorsement.

Case overview/synopsis

Dish TV pioneered digital entertainment in India. It was July 2016, the first quarter board meeting of Dish TV India Limited at the company corporate office in Noida, India. One of the agenda items was whether the company needed to rely on celebrity endorsement 12 years after its inception. In three months, time, at its next meeting, the board was expected to come up with a product campaign that would most effectively impact its target customers.

Complexity academic level

The case is targeted at business management students pursuing a postgraduate management program.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

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Case study
Publication date: 2 February 2022

Harvinder Singh, Rashmi Kumar Aggarwal and Aakriti Bansal

The learning outcome of this paper is to understand the geopolitical aspects of international business. Assessing the political risk inherent in international investment projects…

Abstract

Learning outcomes

The learning outcome of this paper is to understand the geopolitical aspects of international business. Assessing the political risk inherent in international investment projects. Maintaining a favorable corporate image in the host country despite apparent hostilities. Analyzing the risks associated with doing business in an emerging market.

Case overview/synopsis

In February 2019, local newspapers in the Maldives published unconfirmed reports that the Indian company GMR was reinvesting in the Maldives. GMR had secured a contract in 2010 for renovation/expansion of The Maldives International Airport. However, the contract created political turmoil, with opposition parties objecting to some clauses. People considered GMR closer to the incumbent President, Mohammed Nasheed. The unstable political scenario forced President Nasheed to resign amidst allegations of corruption. The new President showed hostility toward India and GMR while making overtures to China. He canceled the airport contract and awarded it to a Chinese company. GMR went to the international Tribunal in Singapore. The tribunal upheld the Maldivian government’s right to terminate the agreement but awarded GMR a compensation of US$270m. In 2019, a new government came to power in the Maldives, with Mohammed Nasheed enjoying a commanding position. The government pledged to accept the judgment of the Singapore International Tribunal. The local media discussed the possibility of the return of GMR to the Maldives after seeing some senior GMR officials in the Maldives. However, it was not clear whether it would be a good idea for GMR.

Complexity academic level

Master's level program.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CCS 11: Strategy.

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Article
Publication date: 8 August 2024

Rama Charan Tripathi, Vaibhav Dwivedi and Rashmi Kumar

This study aims to understand factors that explain the use of revenge and forgiveness by Hindu and Muslim group members in reaction to the rival group’s negative reciprocal…

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Abstract

Purpose

This study aims to understand factors that explain the use of revenge and forgiveness by Hindu and Muslim group members in reaction to the rival group’s negative reciprocal behaviour based on norms of negative reciprocity.

Design/methodology/approach

Participants from Hindu (n = 175) and Muslim (n = 134) groups in India were presented with two norm-violating situations. Situation 1 involved an intergroup episode and Situation 2 involved an inter-community episode. Their own group members had engaged in the violation of the norms of the other group to which the rival group members had responded negatively. Participants anticipated the likelihood of their group members using revenge or forgiveness in response to the other group’s negative reaction. These reactions were predicted by religious, political and cultural identities, fraternalistic relative deprivation (FRD), relative power, anger and hate, and perception of the appropriateness of their reaction.

Findings

Social identities predicted intergroup revenge and forgiveness differently for the two groups in the two situations. The stronger religious identity of Muslims, not of Hindus, reduced the likelihood of their using revenge but increased it for forgiveness in both situations. Political identity associated positively with forgiveness in Situation 2 for both groups. Cultural identity predicted the likelihood of Muslims opting for forgiveness in both situations. FRD was not a significant predictor of revenge or forgiveness for Muslims. In the case of Hindus, it reduced the likelihood of their engaging in forgiveness in Situation 2. Relative power associated positively with the likelihood of Muslims, not Hindus, using revenge in both situations. Anger increased the possibility of Hindus reacting in revenge, as well as, forgiveness in the two situations. Anger did not predict revenge for Muslims but it related negatively with forgiveness in the two situations. Stronger hate was associated with revenge for Muslims. The choice of using revenge or forgiveness by own group members was positively predicted by the norms of negative reciprocity for both Hindus and Muslims.

Research limitations/implications

The study used a convenience sample of young people which reduces the generalizability of the findings.

Social implications

The findings of this study have implications for designing interventions for resolving intergroup conflicts in various social settings.

Originality/value

The paper adds to the norm violation theory of intergroup relations by focusing on counter-reactions and the understanding of the dynamics of intergroup conflicts.

Details

Team Performance Management: An International Journal, vol. 30 no. 3/4
Type: Research Article
ISSN: 1352-7592

Keywords

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Case study
Publication date: 17 October 2012

Sanjeev Prashar, Lokesh Haridoss, V. Jagadeesh Kumar and Rashmi Kumar Aggarwal

Business environment, international business management.

Abstract

Subject area

Business environment, international business management.

Study level/applicability

The case is suitable for students of the business environment, and of international business management.

Case overview

The case revolves around the reaction of the Finance Ministry of India on Vodafone's tax case and its implications on FDI and the foreign investors who are investing in India. The core issue is the political risk(s) faced by Vodafone even after having won the tax case in the Supreme Court, the highest judiciary body in India. The Government of India has amended the law to bring the tax into retrospective mode and it signifies the impact of political decisions on business organizations.

Expected learning outcomes

The case can aid in understanding the effects of changes in a political system and legal framework on the efficacy of business entities; and the importance of, and intricacies involved in, the formulation of political risk mitigating strategies while entering into new markets. The key learning outcomes are: understanding various types of political risks faced by multinationals; assessing the political risks involved in foreign investments; and appreciating the possible mitigating strategies to handle such risks.

Supplementary materials

Teaching notes are available, please consult your librarian for access.

Details

Emerald Emerging Markets Case Studies, vol. 2 no. 8
Type: Case Study
ISSN: 2045-0621

Keywords

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Case study
Publication date: 5 April 2022

Harvinder Singh, Rashmi Kumar Aggarwal and Bikramjit Rishi

Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework…

Abstract

Learning outcomes

Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework for advertising in India; highlighting the complexities arising out of the multiplicity of advertising regulations and institutions in India; appreciating the legal and ethical perspectives of advertisements and self-regulation; and evaluating the stance taken by both the parties in this particular case to develop multi-stakeholder perspective.

Case overview/Synopsis

A recent advertisement by international conglomerate Hindustan Unilever Limited was severely criticized for insulting Indian values by Baba Ramdev, promoter of India's largest Ayurvedic Company selling Indian indigenous and natural alternate medicinal products. It was in a complete reversal of the scenario between 2015 and 2018 when other Indian consumer goods companies complained against advertisements released by Patanjali. Indian fast moving consumer goods sector is witnessing a trend of competitive advertising in which companies are downplaying and criticizing the competitors. Though quite old, this trend caught momentum when Patanjali Ayurved Limited, a new player in the market, started advertising aggressively in 2015–2016. It resulted in many complaints by the aggrieved parties in the industry bodies and different courts of law in India. A part of the confusion comes from the diversity of advertising regulations across different Indian platforms and the absence of a clearly defined institutional framework for resolving such disputes. Consequently, most such disputes land up in the court of law in India. The case study builds an understanding of the legal framework within which companies are governed for brand promotions and creates a contextual ethical dilemma to drive the discourse on advertising through self-regulation in India.

Complexity academic level

This case is meant to benefit students pursuing a graduate or upper-level undergraduate degree in management or law/business law.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 12 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 23 September 2021

Kumari Rashmi and Aakanksha Kataria

The purpose of this study is to empirically investigate the mediating effect of work-life balance (WLB) in the relationship between three significant job resources (namely, job…

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Abstract

Purpose

The purpose of this study is to empirically investigate the mediating effect of work-life balance (WLB) in the relationship between three significant job resources (namely, job autonomy, supervisor support and co-worker support) and job satisfaction experienced by frontline nursing professionals during the COVID-19 pandemic in an Indian setting using the theoretical foundation of job demands-resources theory.

Design/methodology/approach

Structured questionnaire survey has been used to get the responses from 452 nursing professionals in India during the COVID-19 pandemic. To carry out data analysis structural equation modeling has been used.

Findings

The results reveal the relationship between the framed hypotheses. Surprisingly, the relationship between all three job resources and WLB was found to be positive, and also WLB was positively associated with nursing professionals’ job satisfaction during pandemic situations. However, WLB partially mediated the relationship only between two job resources (namely, job autonomy and supervisor support) and job satisfaction.

Originality/value

The research paper addresses Indian nursing professionals’ perceptions of job resources, WLB and job satisfaction during the COVID-19 pandemic. This paper seeks to examine such a relationship when nursing professionals’ worked round the clock with intuitive expertise and cautiousness to provide quality care and responded more efficiently to scarce resource situations.

Details

International Journal of Organizational Analysis, vol. 31 no. 5
Type: Research Article
ISSN: 1934-8835

Keywords

Available. Content available
Article
Publication date: 9 September 2024

Sandra G.L. Schruijer

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Abstract

Details

Team Performance Management: An International Journal, vol. 30 no. 3/4
Type: Research Article
ISSN: 1352-7592

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Case study
Publication date: 27 September 2024

V. Namratha Prasad

The case was written using information and data from secondary sources. It describes real people, real companies and the situations experienced by them. It does not use any…

Abstract

Research methodology

The case was written using information and data from secondary sources. It describes real people, real companies and the situations experienced by them. It does not use any fictitious names, scenarios or organizations.

Case overview/synopsis

The case “Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path,” traces the career of Maggie Timoney (Timoney) (she), the CEO of Heineken USA (HU) – a subsidiary of Dutch multinational brewing company Heineken N.V. (Heineken). The case starts by documenting the early life experiences of Timoney that were thought to have shaped her thinking and strategic capability. It then describes in detail the 25+ years of her career at Heineken, wherein she held several senior positions and worked in various global offices of Heineken. Timoney had a leadership style that was transformational, collaborative and inclusive. In 2018, she was made the CEO of HU and consequently, she became the first woman to hold the top position at one of the top five beer companies in the USA.

The case then describes in detail the challenges she faced as the CEO of HU, which led her to formulate various strategies. Timoney brought innovation to Heineken’s core brands to meet customer needs and follow industry trends; diversified into new market segments; served new consumption occasions; and reached out to the customers through novel marketing strategies. Timoney did achieve excellent business results at HU, but the decline in the global beer industry was still a tough challenge. Having broken gender stereotypes and become a role model through her leadership capability, can Timoney put HU on the path of sustainable future growth?

Complexity academic level

The case is intended for use in teaching the subjects, “Leadership Skills & Change Management,” “Organizational Behavior” and “Organizational Development: Diagnosis and Interventions” in both graduate and postgraduate programs.

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Article
Publication date: 26 July 2019

Ayalapogu Ratna Raju, Suresh Pabboju and Ramisetty Rajeswara Rao

Brain tumor segmentation and classification is the interesting area for differentiating the tumorous and the non-tumorous cells in the brain and classifies the tumorous cells for…

160

Abstract

Purpose

Brain tumor segmentation and classification is the interesting area for differentiating the tumorous and the non-tumorous cells in the brain and classifies the tumorous cells for identifying its level. The methods developed so far lack the automatic classification, consuming considerable time for the classification. In this work, a novel brain tumor classification approach, namely, harmony cuckoo search-based deep belief network (HCS-DBN) has been proposed. Here, the images present in the database are segmented based on the newly developed hybrid active contour (HAC) segmentation model, which is the integration of the Bayesian fuzzy clustering (BFC) and the active contour model. The proposed HCS-DBN algorithm is trained with the features obtained from the segmented images. Finally, the classifier provides the information about the tumor class in each slice available in the database. Experimentation of the proposed HAC and the HCS-DBN algorithm is done using the MRI image available in the BRATS database, and results are observed. The simulation results prove that the proposed HAC and the HCS-DBN algorithm have an overall better performance with the values of 0.945, 0.9695 and 0.99348 for accuracy, sensitivity and specificity, respectively.

Design/methodology/approach

The proposed HAC segmentation approach integrates the properties of the AC model and BFC. Initially, the brain image with different modalities is subjected to segmentation with the BFC and AC models. Then, the Laplacian correction is applied to fuse the segmented outputs from each model. Finally, the proposed HAC segmentation provides the error-free segments of the brain tumor regions prevailing in the MRI image. The next step is to extract the useful features, based on scattering transform, wavelet transform and local Gabor binary pattern, from the segmented brain image. Finally, the extracted features from each segment are provided to the DBN for the training, and the HCS algorithm chooses the optimal weights for DBN training.

Findings

The experimentation of the proposed HAC with the HCS-DBN algorithm is analyzed with the standard BRATS database, and its performance is evaluated based on metrics such as accuracy, sensitivity and specificity. The simulation results of the proposed HAC with the HCS-DBN algorithm are compared against existing works such as k-NN, NN, multi-SVM and multi-SVNN. The results achieved by the proposed HAC with the HCS-DBN algorithm are eventually higher than the existing works with the values of 0.945, 0.9695 and 0.99348 for accuracy, sensitivity and specificity, respectively.

Originality/value

This work presents the brain tumor segmentation and the classification scheme by introducing the HAC-based segmentation model. The proposed HAC model combines the BFC and the active contour model through a fusion process, using the Laplacian correction probability for segmenting the slices in the database.

Details

Sensor Review, vol. 39 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

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Article
Publication date: 17 December 2018

Gambhir Shrestha, Rashmi Mulmi, Deepak Kumar Yadav, Dharanidhar Baral, Birendra Kumar Yadav, Avaniendra Chakravartty, Paras Kumar Pokharel and Nidesh Sapkota

The purpose of this paper is to assess the health status and risky behaviours of inmates in Nepal.

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Abstract

Purpose

The purpose of this paper is to assess the health status and risky behaviours of inmates in Nepal.

Design/methodology/approach

This cross-sectional study was conducted in Jhumka Regional Prison, the largest male prison in eastern Nepal from September 2014 to August 2015. Data were collected through face-to-face interviews from 434 randomly selected incarcerated participants using semi-structured questionnaires.

Findings

The mean age of 434 participants was 35.7 years (SD 13.3). The majority (84 per cent) had at least one current health problem, of which the commonest were respiratory (50 per cent), skin (38 per cent) and digestive (26 per cent). Alcohol (73 per cent) and cigarettes (71 per cent) were the most commonly used substances prior to imprisonment. Approximately, 27 and 11 per cent reported illicit drug use and injectable drug use prior to incarceration, respectively. A total of 204 inmates reported having intercourse with sex workers. Of these, 49 per cent did not use a condom in their last intercourse with a sex worker.

Research limitations/implications

This paper illustrates that a wide range of physical and mental health problems exist among incarcerated people in Nepal. The study may lack generalisability, however, as it was conducted in a single male prison.

Practical implications

The paper suggests a need for medical, psychiatric and substance abuse care in correctional settings to improve the health status of the prison population. It is also important to develop screening policies for blood-borne viral and other infectious diseases in the prison.

Originality/value

This is the first study of its kind drawn from prisons in Nepal.

Details

International Journal of Prisoner Health, vol. 14 no. 4
Type: Research Article
ISSN: 1744-9200

Keywords

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