Ram Shankar Uraon, Rashmi Bharati, Kritika Sahu and Anshu Chauhan
This study aims to examine the impact of two dimensions of agile work practices (i.e. agile taskwork and agile teamwork) on team efficacy and creativity. Further, it examines the…
Abstract
Purpose
This study aims to examine the impact of two dimensions of agile work practices (i.e. agile taskwork and agile teamwork) on team efficacy and creativity. Further, it examines the mediating effect of team efficacy in the relationship between two dimensions of agile work practices and team creativity.
Design/methodology/approach
The data were collected from 563 professionals working in 290 information technology (IT) companies in India using a self-reporting structured questionnaire. Partial least squares-structural equation modeling (PLS-SEM) was used to test the hypothesized model.
Findings
The results demonstrate that agile taskwork and agile teamwork positively impact team creativity and team efficacy, and team efficacy positively impacts team creativity. Furthermore, team efficacy partially mediates the impact of agile taskwork and agile teamwork on team creativity.
Practical implications
This study shows the importance of agile work practices and team efficacy to enhance team creativity. The research offers managers strategies to boost team creativity.
Originality/value
There is a dearth of research examining the distinct effects of agile taskwork and agile teamwork on team efficacy and team creativity. Also, this study is one of its kind that examines the mediating mechanisms that explain the effect of agile taskwork and agile teamwork on team creativity.
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Ram Shankar Uraon, Anshu Chauhan, Rashmi Bharati and Kritika Sahu
Drawing on goal-setting theory and team effectiveness theory, the study aims to examine the impact of agile taskwork and agile teamwork on team performance. In addition, it…
Abstract
Purpose
Drawing on goal-setting theory and team effectiveness theory, the study aims to examine the impact of agile taskwork and agile teamwork on team performance. In addition, it investigates the mediating effect of project commitment on the impact of agile taskwork and agile teamwork on team performance. Furthermore, the study also tests the moderating role of career level on the impact of agile taskwork and agile teamwork on team performance.
Design/methodology/approach
Survey data were collected from 563 employees working in 290 information technology (IT) companies in India using a self-reporting structured questionnaire. Partial least squares path modeling was used to test the hypothesized model, and the Process macro was used to test the moderating effect.
Findings
The results show that agile taskwork and agile teamwork positively affect team performance and project commitment, and project commitment positively impacts team performance. Furthermore, project commitment fully mediates the relationship between agile taskwork and team performance and partially mediates the relationship between agile teamwork and team performance. Furthermore, the career level negatively moderates the impact of agile taskwork and agile teamwork on team performance.
Practical implications
The study shows the importance of agile work practices and project commitment to enhance team performance. Thus, the study provides managers with two strategies to improve their team performance.
Originality/value
There is a scarcity of research examining the distinct effects of agile taskwork and agile teamwork on team performance and the mediating role of project commitment in these relationships. Furthermore, as per the empirical evidence, no previous research has empirically examined the moderating role of career level in the agile taskwork-team performance and agile teamwork-team performance relationships.
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Harvinder Singh, Rashmi Kumar Aggarwal and Bikramjit Rishi
Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework…
Abstract
Learning outcomes
Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework for advertising in India; highlighting the complexities arising out of the multiplicity of advertising regulations and institutions in India; appreciating the legal and ethical perspectives of advertisements and self-regulation; and evaluating the stance taken by both the parties in this particular case to develop multi-stakeholder perspective.
Case overview/Synopsis
A recent advertisement by international conglomerate Hindustan Unilever Limited was severely criticized for insulting Indian values by Baba Ramdev, promoter of India's largest Ayurvedic Company selling Indian indigenous and natural alternate medicinal products. It was in a complete reversal of the scenario between 2015 and 2018 when other Indian consumer goods companies complained against advertisements released by Patanjali. Indian fast moving consumer goods sector is witnessing a trend of competitive advertising in which companies are downplaying and criticizing the competitors. Though quite old, this trend caught momentum when Patanjali Ayurved Limited, a new player in the market, started advertising aggressively in 2015–2016. It resulted in many complaints by the aggrieved parties in the industry bodies and different courts of law in India. A part of the confusion comes from the diversity of advertising regulations across different Indian platforms and the absence of a clearly defined institutional framework for resolving such disputes. Consequently, most such disputes land up in the court of law in India. The case study builds an understanding of the legal framework within which companies are governed for brand promotions and creates a contextual ethical dilemma to drive the discourse on advertising through self-regulation in India.
Complexity academic level
This case is meant to benefit students pursuing a graduate or upper-level undergraduate degree in management or law/business law.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
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Rashmi Kumar Aggarwal and Bikramjit Rishi
The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity…
Abstract
Learning outcomes
The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity endorser for product endorsement, to decide when a brand needs a celebrity endorser and to generate option analysis factoring in the pros and limitations of celebrity endorsement.
Case overview/synopsis
Dish TV pioneered digital entertainment in India. It was July 2016, the first quarter board meeting of Dish TV India Limited at the company corporate office in Noida, India. One of the agenda items was whether the company needed to rely on celebrity endorsement 12 years after its inception. In three months, time, at its next meeting, the board was expected to come up with a product campaign that would most effectively impact its target customers.
Complexity academic level
The case is targeted at business management students pursuing a postgraduate management program.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
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Sachin Dilip Babar, Neeli Rashmi Prasad and Ramjee Prasad
The paper aims to address wireless sensor network (WSN) security by proposing new cluster-based mobile key management scheme (CMKMS). The growing demands of WSNs in variety of…
Abstract
Purpose
The paper aims to address wireless sensor network (WSN) security by proposing new cluster-based mobile key management scheme (CMKMS). The growing demands of WSNs in variety of real-time and mission-critical applications increase the challenges in terms of energy efficiency, security and mobility. The security is important to avoid malicious attacks and improve the energy efficiency, while mobility helps to improve the reachability of network. The CMKMS algorithm focuses on the management and maintenance of keys under cluster-based mobile WSN network.
Design/methodology/approach
The paper studied the related work in the area of key management and compared the different key management algorithms according to the technique used. The comparative study shows that the available key management algorithms are efficient in terms of security, but they are not scaleable enough to the changing conditions of network and do not work efficiently under node mobility. The research uses cluster-based approach for improving scalability, where cluster head (CH) acts as a key manager. The work developed by considering both static and mobile CH.
Findings
The CMKMS considers two phases, first for key maintenance which establishes the two private keys, home key for own cluster and foreign key when node moves from one cluster to another. The second phase maintains the keys when CH moves from one cluster to another. The proposed algorithm improves the efficiency of key management algorithm in terms of security, mobility, energy efficiency and scalability of network. The simulation of scheme in different realistic situation shows that proposed solution shows less computational overheads, energy consumption and delay as compared with state-of-art solution.
Research limitations/implications
The research is validated using computer-based simulation, which limits the testing of research by considering external environmental conditions. Therefore, research can be further test using WSN test bed.
Practical implications
The research address the issues in key management, developed the scaleable, and node mobility supportable key management algorithms, for addressing the demands of growing WSN applications.
Originality/value
This paper accomplish the security of WSN using scaleable and mobility-supported key management algorithms.