Bruce L. McManis, Randy Ryker and K. Christopher Cox
The Web has been a growing topic of interest since its introduction into the popular culture. This study examines the use of the Web by the Fortune Global 100 firms relative to…
Abstract
The Web has been a growing topic of interest since its introduction into the popular culture. This study examines the use of the Web by the Fortune Global 100 firms relative to the Fortune 100. It examines the firms’ desire and ability to communicate to and with individuals and organizations interested in the firm. Each firm’s site was reviewed for accessibility, content, and inquiry potential. The Fortune 100 seems to be slightly ahead of the Fortune Global 100 in terms of information content and interactivity but trail in the area of multiple language availability. All of the other criteria that were examined did not clearly favor either group.