Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of…
Abstract
Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.
Details
Keywords
The purpose of this study is to examine the impact of psychological climate perceptions on the employee’s intent to comply with the organization’s whistle-blower policies. This…
Abstract
The purpose of this study is to examine the impact of psychological climate perceptions on the employee’s intent to comply with the organization’s whistle-blower policies. This study also endeavors to add evidence to the debate concerning the effectiveness of implementing anti-retaliation measures to improve whistle-blowing behavior. Survey results show that psychological climate perceptions of fairness and commitment to the organization influence the employee’s attitude toward whistle-blower policies, perception of how important others within the organization view the act of whistle-blowing and the employee’s intent to blow the whistle. The results of this study also suggest that anti-retaliation measures used by government policy makers and organizations to improve whistle-blowing behavior may not be an effective strategy. This manuscript discusses the implications of the findings on whistle-blowing behavior and the debate concerning anti-retaliation measures.
Details
Keywords
The purpose of this study is to explore the impact of advertising, brand-related-stimuli, on the dimensions of sensory, emotional and intellectual brand experience.
Abstract
Purpose
The purpose of this study is to explore the impact of advertising, brand-related-stimuli, on the dimensions of sensory, emotional and intellectual brand experience.
Design/methodology/approach
The study is divided into two parts. In the first part, the objective is to examine antecedents to brand experience dimensions for umbrella brand and product brand using an experimental study; in the second part, the relationship among brand experience dimensions, brand experience evaluation and brand loyalty was examined using structural equation modeling by incorporating the measures after exposure to advertisement for both types of brands.
Findings
Based on a 2 × 2 factorial design, the results confirm that the main effect of advertisement exists on sensory, emotional and intellectual brand experience. For product brand, brand experience evaluation was mediator between both intellectual brand experience and emotional brand experience with brand loyalty. The effect of interaction between branding strategy and advertisement was not significant. For an umbrella brand, brand experience evaluation acted as a mediator between emotional brand experience dimension and brand loyalty. For product brand, brand experience evaluation acted as a mediator between both intellectual brand experience and emotional brand experience dimension with brand loyalty.
Research limitations/implications
The research has implications with regard to the antecedents and consequences of brand experience and offers implications for branding strategy.
Originality/value
The present study is integrated and comprehensive, as it covers various facets of brand experience.
Details
Keywords
Michael A. Long and Douglas L. Murray
A robust literature has developed that demonstrates that ethical consumption, particularly “buycotts,” is on the rise. However, not much is known about (1) consumer convergence…
Abstract
A robust literature has developed that demonstrates that ethical consumption, particularly “buycotts,” is on the rise. However, not much is known about (1) consumer convergence: do consumers who purchase one “ethical” product also purchase others, and (2) the degree to which ethical consumers make their purchasing decisions for collective reasons. We attempt to fill this lacuna in the literature. This study uses results from a mail survey of a random sample of 500 Colorado residents to examine the degree of convergence between consumers of organic, fair trade, locally grown, animal friendly, made in the United States, and union made products with tetrachoric correlations coefficients and binary logistic regression models. We also investigate the degree of convergence between consumers who report holding collective motivations for purchasing ethical products through these same methods. Our findings indicate strong support for convergence between ethical consumers and consumers who believe they are acting collectively. The results suggest that many ethical consumers believe they are part of an “imagined community” of citizen–consumers who through their joint purchasing decisions are critiquing and hopefully changing traditional production–consumption commodity networks.
Hasan Celik, David R. Nowicki, Hasan Uvet, Saban Adana and Sedat Cevikparmak
This study aims to empirically test the effects of key characteristics of performance-based contracting (PBC) (i.e. reward/payment scheme, increased supplier autonomy and transfer…
Abstract
Purpose
This study aims to empirically test the effects of key characteristics of performance-based contracting (PBC) (i.e. reward/payment scheme, increased supplier autonomy and transfer of responsibilities) on supplier goal commitment.
Design/methodology/approach
This study developed a conceptual model applying goal-setting theory (GST), expectancy theory (ET) and job characteristics theory (JCT). Survey data were collected and analyzed using structural equation modeling (SEM) to establish a validated measurement instrument for testing the hypotheses.
Findings
The findings revealed that PBC positively affects supplier goal commitment due to its unique characteristics, which translates into improved supplier performance. Furthermore, this study validated the mediating role of goal alignment and felt accountability operating between PBC characteristics and supplier goal commitment.
Research limitations/implications
This study explored the buyer–supplier relationship from the supplier's standpoint. Using a more inclusive data set, future research may involve a dyadic analysis and focus on the effects of the following factors on the supplier goal commitment: relational aspects (e.g. trust and collaboration), the risk transfer from the buyer to the supplier, different incentive schemes and successful PBC implementation factors.
Practical implications
This study presents new, validated insights for contract selection, design and management. It underlines the importance of choosing the proper contract, having the appropriate contract design based on the desired outcomes and effective contract management by exhibiting the psychological/behavioral effect of fundamental PBC characteristics.
Originality/value
PBC represents an active research stream, but its psychological/behavioral implications are understudied. Therefore, this research puts forth a conceptual framework with multiple testable hypotheses illustrating the relationship between PBC and supplier goal commitment.