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Article
Publication date: 15 July 2022

Rajni Bala, Sandeep Singh and Kulwant Kumar Sharma

Environment-friendly behaviour is essential for a sustainable development. The study is an attempt to fill the research gap by analysing the mediating role of environmental…

1006

Abstract

Purpose

Environment-friendly behaviour is essential for a sustainable development. The study is an attempt to fill the research gap by analysing the mediating role of environmental sensitivity (ES) and environmental attitude (EA) on the relationship between environmental knowledge (EK) and environmental behavioural intention (EBI). It aims to investigate the direct as well as indirect relationship between EK, ES, EA and EBI.

Design/methodology/approach

The data were collected from 466 university students representing northern region of India. The use of purposive sampling technique helped to reach the maximum number of respondents. The hypothesis was tested by applying partial least square structural equation modelling (PLS-SEM).

Findings

It was found that the relationship between EK and EBI was sequentially mediated by ES and EA. The study provides a model which would be instrumental in protecting the environment. It describes how the behaviour intentions of youth come into existence from EK.

Practical implications

The study is quite useful for making training schedules regarding environment protection specifically for the students. The study has various implications for the society as well. As the young students are a significant part of the society, the social communities can use this model to understand the various needs of the youth. It is likely to provide additional EK to the youth. The tested model explains how EK converts into EBI. The government and non-government agencies can use the model for chalking out environment protection strategy at the local as well as national level.

Originality/value

It is believed that this is the first study of its kind which highlights the causal links between EK, ES, EA and EBI. No doubt, certain studies were conducted by ascertaining the relationship between two or three of these variables, but none provided an insight into the direct and indirect relationship between these variables.

Details

Management of Environmental Quality: An International Journal, vol. 34 no. 1
Type: Research Article
ISSN: 1477-7835

Keywords

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Article
Publication date: 13 January 2021

Sandeep Singh, Priyanka Sharma, Nameeta Garg and Rajni Bala

This paper aims to study the mediating role of perceived environmental responsibility on the relationship between environmental sensitivity and pro-environmental behavioural…

521

Abstract

Purpose

This paper aims to study the mediating role of perceived environmental responsibility on the relationship between environmental sensitivity and pro-environmental behavioural intentions.

Design/methodology/approach

The sample of the study was 256 respondents. The snowball sampling technique was applied to reach the maximum number of respondents. The data was collected with three standardized scales. It was conducted on the general mass in the northern region of India. The hypotheses were tested by applying partial least square structural equation modelling (PLS-SEM).

Findings

The study exhibits a significant positive effect of environmental sensitivity (ES) on environmental responsibility (ER) and environmental behavioural intentions (EBI). Environmental responsibility has a significant positive effect on environmental behavioural intentions. As expected, environmental responsibility partially mediates the relationship between environmental sensitivity and environmental behaviour intentions.

Research limitations/implications

The study has tested the theory-driven hypotheses and confirmed the indirect effect of environmental sensitivity on environmental behavioural intentions. The sample of the study is mixed with various units such as students and professionals. The sample was not represented in any particular section of society. The responses of the respondents were measured at a five-point Likert scale. For better results, the seven-point Likert scale can be better. The study can be replicated in another region of India. Multi-group analysis can be a better scope of research in the future. The model can be compared based on demographic information, region, etc.

Practical implications

The government can rectify or make various policies on environmental protection based on the findings. The results can be useful for identifying training needs for the general mass. The study suggests that the government can organize various seminars on specific issues at the general platform. Overall, the study is also useful in policymaking and implementation regarding environmental protection.

Originality/value

As per the best of our knowledge, this is the first study exploring a causal link between environmental sensitivity, environmental responsibility and environmental protection conducted in India. The observed mediation effect of the ES on the EBI through ER adds new knowledge on the topic. As per the methodology point of view, the latest guidelines regarding PLS-SEM and mediation are followed, which can be useful for research in the future. Overall, the findings of the study exhibit an important contribution to the academic, methodology and general mass.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 16 no. 2
Type: Research Article
ISSN: 1750-6204

Keywords

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Book part
Publication date: 17 June 2024

Rajni Bala and Sandeep Singh

The present era, in its pursuits for economic development, has equated development with affluence. The balance between economic development and using natural resources for the…

Abstract

Purpose

The present era, in its pursuits for economic development, has equated development with affluence. The balance between economic development and using natural resources for the purpose needs to be solved. The previous civilisations became extinct less because of foreign invasions and more due to neglecting the ecological environment. In the same way, this civilisation is also digging its own grave.

Need for the Study

After reviewing the available literature, it is proposed to study in the context of the Punjab state of India. The pattern of receipts and expenditures of funds utilised for ecological upgradation emphasises evaluating the performance of the funds utilised for ecological improvement. Furthermore, most of the study has concentrated on the experiences of developed economies. In contrast, there have been minimal studies explicitly addressing the circumstances of emerging countries.

Methodology

The study is confined to Punjab and is based on secondary data. The Punjab government collected the annual data on expenditures and receipts from the last 10 years. The nature of the receipts and expenditures for the entire 11 sectors is determined through descriptive statistics. Moreover, the regression model and compound annual growth rate with the help of semi log model have been used to examine the extent of government funds. A line chart shows the pattern of government funding.

Practical Implications

The government can implement changes or create new environmental protection policies based on the results. As a whole, the research contributes to better environmental protection policy. The study concludes that a thorough examination of money flow in and out is essential.

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Book part
Publication date: 20 May 2024

Rajni Bala

Introduction: Sustainable marketing practices foster a company and its stakeholders’ environmental, social, and economic well-being while promoting products and services. An…

Abstract

Introduction: Sustainable marketing practices foster a company and its stakeholders’ environmental, social, and economic well-being while promoting products and services. An integrated approach to sustainability recognises these three interdependent pillars, seeking to unite together. Investing in renewable energy has triple-bottom-line benefits – reducing greenhouse gas emissions, creating jobs, and promoting economic growth. Sustainable marketing practices can be a win-win for companies and the environment.

Need of the Study: Studying and understanding the sustainable development goals (SDGs) are crucial for India and worldwide. Sustainable marketing is becoming increasingly important for companies as they seek to meet the growing demand for sustainable products and services. Sustainable marketing practices can help businesses reduce environmental impact, promoting eco-friendly products and services.

Purpose of the Study: The study focused on achieving the SDGs requires addressing all three pillars of sustainability together. The study explored the different sustainable marketing practices that companies adopt worldwide, how they contribute to environmental, social and economic stability, the benefits of such practices, and the challenges companies face in implementing them.

Methodology: The study is based on secondary data – 10 companies, out of which 5 brands are among the top 10 brands (Souromi, 2023) and 5 are within the top 20 international sustainable brands (Fashinza, 2020) belonging to the textile industry worldwide, were chosen and their sustainable marketing practices were identified and analysed.

Findings: The study highlights standard sustainable marketing practices adopted by different companies worldwide in the textile industry, exploring the contribution of sustainable marketing practices in achieving SDGs.

Available. Content available
Book part
Publication date: 20 May 2024

Abstract

Details

Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
Type: Book
ISBN: 978-1-83797-098-8

Available. Content available
Book part
Publication date: 17 June 2024

Free Access. Free Access

Abstract

Details

Finance Analytics in Business
Type: Book
ISBN: 978-1-83753-572-9

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Article
Publication date: 8 June 2021

Jyoti Godara, Rajni Aron and Mohammad Shabaz

Sentiment analysis has observed a nascent interest over the past decade in the field of social media analytics. With major advances in the volume, rationality and veracity of…

663

Abstract

Purpose

Sentiment analysis has observed a nascent interest over the past decade in the field of social media analytics. With major advances in the volume, rationality and veracity of social networking data, the misunderstanding, uncertainty and inaccuracy within the data have multiplied. In the textual data, the location of sarcasm is a challenging task. It is a different way of expressing sentiments, in which people write or says something different than what they actually intended to. So, the researchers are showing interest to develop various techniques for the detection of sarcasm in the texts to boost the performance of sentiment analysis. This paper aims to overview the sentiment analysis, sarcasm and related work for sarcasm detection. Further, this paper provides training to health-care professionals to make the decision on the patient’s sentiments.

Design/methodology/approach

This paper has compared the performance of five different classifiers – support vector machine, naïve Bayes classifier, decision tree classifier, AdaBoost classifier and K-nearest neighbour on the Twitter data set.

Findings

This paper has observed that naïve Bayes has performed the best having the highest accuracy of 61.18%, and decision tree performed the worst with an accuracy of 54.27%. Accuracy of AdaBoost, K-nearest neighbour and support vector machine measured were 56.13%, 54.81% and 59.55%, respectively.

Originality/value

This research work is original.

Details

World Journal of Engineering, vol. 19 no. 1
Type: Research Article
ISSN: 1708-5284

Keywords

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