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1 – 2 of 2Ashwarya Kapoor, Rajiv Sindwani and Manisha Goel
Is there any symmetric or asymmetric connection between mobile wallet service quality (MWSQ) dimensions and loyalty intention? Are there any factors that intervene in the…
Abstract
Purpose
Is there any symmetric or asymmetric connection between mobile wallet service quality (MWSQ) dimensions and loyalty intention? Are there any factors that intervene in the relationship between MWSQ and loyalty intention? To answer these questions, the present study explored dimensions of MWSQ and proposed a novel framework to comprehend symmetric and asymmetric relationship between MWSQ dimensions and loyalty intention.
Design/methodology/approach
The study used data from 422 m-wallet users. Structural equation modeling (SEM) was used to investigate the impact of MWSQ dimensions (reliability, security, responsiveness, practicity and design) on loyalty intention. Furthermore, fuzzy sets qualitative comparative analysis (fsQCA) has also been applied to understand the complex, non-linear and synergistic effects of MWSQ dimensions on brand loyalty that SEM failed to reveal.
Findings
Using structural equation modeling (SEM) and fuzzy sets qualitative comparative analysis (fsQCA), current study revealed three major findings. First, except for practicity and design, results revealed a significant positive impact of MWSQ dimensions (reliability, security and responsiveness) on loyalty intention. Second, the study found that association between MWSQ dimensions (reliability, security and responsiveness) and loyalty intention was partially mediated by two parallel mediators namely brand image and brand satisfaction. Third, fsQCA uncovered asymmetric, synergistic and non-linear effects of MWSQ dimensions on loyalty intention that SEM failed to reveal. It revealed six sufficient conditions for determining low and high loyalty intention. Predictive validity has been also tested to determine accuracy of fsQCA results.
Practical implications
For practitioners, the proposed model is helpful as it will facilitate them in taking an edge over competitors by emphasising on key MWSQ dimensions. It will enable them to frame effective strategies for increasing market share and customer retention.
Originality/value
It is among the pioneer studies which explored the service quality dimensions of m-wallet, and used combination of both quantitative and qualitative techniques to propose an integrated framework for m-wallet service quality.
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Keywords
COVID entered the world in 2019 as a pandemic and the intensity of this health crisis is only increasing in several regions. Therefore, it is critical to study and detect the…
Abstract
COVID entered the world in 2019 as a pandemic and the intensity of this health crisis is only increasing in several regions. Therefore, it is critical to study and detect the public's frame of mind, government and economists' perception regarding the COVID crisis, as well as the primary worries that the public has expressed, and how this evolves over time. Responsive measures towards COVID-19 from the Indian economy have been explored as a key objective. Moreover, efforts have been made to explore recovery in India through economists and policymakers. Data have been explored through online interviews of key economists which were published in leading newspapers and covered through media channels such as NDTV, CNBC, etc. Moreover, various newspapers and reports were explored to understand government initiatives to address COVID-19 in India. The study's findings show how essential economic recovery from the second wave is in India, and how it may be achieved by strong fiscal and monetary policies, as well as specific attention to impoverished households, small and micro-businesses and increased employment. The short-term focus of the developing economic strategy must be on giving crisis relief to the most unprotected segments of society since long-term system stimulation is impossible.
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