Gurmeet Singh, Neale Slack, Shavneet Sharma, Karishma Mudaliar, Suman Narayan, Rajini Kaur and Keshmi Upashna Sharma
This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which…
Abstract
Purpose
This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the resultant effect on customer loyalty is proposed to better understand how fast-food restaurant customer loyalty can be optimized.
Design/methodology/approach
A quantitative research methodology adopting structural equation modelling was used to understand the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty.
Findings
The findings indicate that service quality attributes (food quality and employee service quality) and price fairness significantly influence customer satisfaction and brand image, while physical environment quality has no significant influence. Additionally, customer satisfaction was found to influence brand trust and customer loyalty, while the brand image does not influence customer satisfaction but does influence brand trust and customer loyalty.
Practical implications
Understanding the interrelatedness and influence of antecedents involved in developing fast-food restaurant customer loyalty would enable academics and practitioners to formulate honed marketing and operational strategies to optimize customer loyalty and fast-food restaurant profitability.
Originality/value
This research addresses the paucity of research and marketing gaps regarding the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty in Small Island Developing States (SIDS).
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Prateek Kalia, Robin Kaushal, Meenu Singla and Jai Parkash
The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role…
Abstract
Purpose
The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested.
Design/methodology/approach
A measurement model was created based on valid 615 responses from Indian TSUs for SQ, trust, commitment and loyalty with the help of partial least squares structural equation modeling (PLS-SEM). Multi-group analysis (MGA) was conducted to understand the moderating effect of marital status, gender and connection type within the model.
Findings
The results suggest that, out of five dimensions of SQ, only responsiveness, assurance and empathy have a significant positive relationship with both commitment and trust. Tangibility has a significant positive relationship with trust only. Both commitment and trust have a significant impact on loyalty. It was noticed that both commitment and trust act as mediators between three SQ dimensions (assurance, empathy and responsiveness) and CL. MGA revealed that empathy and responsiveness positively induce trust in telecom users who are single. Whereas, assurance increases commitment toward telecom service providers in married users. Assurance and empathy significantly contribute toward commitment and trust, respectively, in male users as compared to females. Empathy was found important for postpaid users for trust-building, whereas trust was found to be more important for prepaid users to stay loyal to the service provider.
Originality/value
This article contributes toward understanding the role of SQ, trust and commitment to CL moderated by marital status, gender and connection type in an integrated model concerning telecom service.
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Thabo Khafiso, Clinton Aigbavboa and Samuel Adeniyi Adekunle
This study aims to examine the challenges in the implementation of energy management systems in residential buildings to lower the running cost and achieve a better…
Abstract
Purpose
This study aims to examine the challenges in the implementation of energy management systems in residential buildings to lower the running cost and achieve a better energy-efficient building.
Design/methodology/approach
This study adopted a mixed research method. Quantitative data was gathered by issuing a research questionnaire to 20 Delphi experts, while qualitative data was acquired through a Systematic Literature Review. Data received was analyzed using the descriptive analysis method.
Findings
The findings revealed that the main barriers to incorporating energy management systems (EMSs) in residential buildings consist of a lack of awareness of energy management systems, lack of management commitment to energy management, lack of knowledge about energy management systems, lack of funds for energy management systems, resistance to energy management technology by the property owners and property managers, distrust and resistance to energy management technology by the property owners, high initial cost of energy management technologies, shortage of technicians for energy management technologies, the nonexistence of local manufacturers of energy management equipment, lack of incentives for efficient energy management and high repair costs of energy management technologies.
Research limitations/implications
The specific focus on residential buildings may limit the applicability of findings to commercial or industrial sectors. Further research is warranted to accommodate other energy-consuming sectors.
Practical implications
People’s perceptions, either wrong or correct, affect their ability to make an informed decision to adopt energy management systems, denying them the opportunity to reap the associated benefits. Therefore, there is an urgent need for the residential industry stakeholders and the government to increase educational opportunities for property owners, managers and property tenants on the importance of energy management systems.
Originality/value
This research presents the potential obstacles and problematic areas that residents may encounter while using these energy management systems. Consequently, they will be able to make a well-informed choice when installing energy management systems. Moreover, the research elucidates the identification of novel perspectives and also unexamined obstacles that impede the widespread use of energy management systems in residential buildings.
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Sanjay Gupta, Sahil Raj, Aashish Garg and Swati Gupta
The primary purpose of this study is to examine the factors leading to shopping cart abandonment and construct a model depicting interrelationship among them using interpretive…
Abstract
Purpose
The primary purpose of this study is to examine the factors leading to shopping cart abandonment and construct a model depicting interrelationship among them using interpretive structural modeling (ISM) and Matriced Impact Croises Multiplication Appliquee an un Classement (MICMAC).
Design/methodology/approach
Initially, 20 factors leading to shopping cart abandonment were extracted through a systematic literature review and expert opinions. Fifteen factors were finalized using the importance index and CIMTC method, for which consistency has been checked in SPSS software through a statistical reliability test. Finally, ISM and MICMAC approach is used to develop a model depicting the contextual relationship among finalized factors of shopping cart abandonment.
Findings
The ISM model depicts a technical glitch (SC8), cash on delivery not available (SC4), bad checkout interface (SC9), just browsing (SC11), and lack of physical examination (SC12) are drivers or independent factors. Additionally, four quadrants have been formulated in MICMAC analysis based on their dependency and driving power. This facilitates technical managers of e-commerce companies to focus more on factors leading to shopping cart abandonment according to their dependency and driving power.
Research limitations/implications
Taking an expert’s opinion as a base may affect the results of the study due to biases based on subjectivity.
Practical implications
This study’s outcomes would accommodate practitioners, researchers, and multinational or national companies to indulge in e-commerce to anticipate factors restricting the general public from online shopping.
Originality/value
For the successful running of an e-commerce business and to retain the confidence of e-shoppers, every e-commerce company must make a strategy for controlling factors leading to shopping cart abandonment at the initial stage. So, this paper attempts to highlight the main factors leading to shopping cart abandonment and interrelate them using ISM and MICMAC approaches. It provides a clear path to technical heads, researchers, and consultants for handling these shopping cart abandonment factors.
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Navnidhi Chhikara, Burale Abdulahi, Claudia Munezero, Ravinder Kaur, Gurpreet Singh and Anil Panghal
Sorghum is quite comparable to wheat, rich source of nutrients with various health benefits, and therefore considered as a grain of future. The purpose of this paper is to review…
Abstract
Purpose
Sorghum is quite comparable to wheat, rich source of nutrients with various health benefits, and therefore considered as a grain of future. The purpose of this paper is to review the bioactive active compounds, health benefits and processing of the sorghum. Sorghum is utilized for animal feeding rather than the human food usage. Therefore, this paper focuses on the emerging new health foods with benefits of the sorghum.
Design/methodology/approach
Major well-known bibliometric information sources searched were the Web of Science, Google Scholar, Scopus and PubMed. Several keywords like nutritional value of sorghum, bioactive compounds present in sorghum, health benefits of sorghum and processing of sorghum were chosen to obtain a large range of papers to be analyzed. A final inventory of 91 scientific sources was made after sorting and classifying them according to different criteria based on topic, academic field country of origin and year of publication.
Findings
From the literature reviewed, sorghum processing through various methods, including milling, malting, fermentation and blanching, bioactive compounds, as well as health benefits of sorghum were found and discussed.
Originality/value
Through this paper, possible processing methods and health benefits of sorghum are discussed after detailed studies of literature from journal articles.
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Sushant S. Pawar and Ravindra Adivarekar
Textile industry is considered to be one of the largest consumers of water. There needs to be an alternative for water in textile wet processing. Solvent dyeing can be an approach…
Abstract
Purpose
Textile industry is considered to be one of the largest consumers of water. There needs to be an alternative for water in textile wet processing. Solvent dyeing can be an approach to replace the use of water in dyeing for water conservation.
Design/methodology/approach
In this study, the dyeing of polyester was carried out using conventional and solvent dyeing methods. The solvent used was non-aqueous, deep eutectic solvent (DES) prepared using choline chloride and urea. Dyeing parameters such as time, temperature and pH were optimized for a concentration of dye using the solvent and were compared with the conventional dyeing.
Findings
The prepared solvent was characterized in terms of Fourier-transform infrared resonance and 1H and 13C nuclear magnetic resonance to analyze the reaction between choline chloride and urea. Dyeing performance in terms of K/S and fastness properties of dyed fabrics were evaluated and found to be at par against conventional dyeing.
Originality/value
Use of DES as a dyeing medium is a novel approach in the textile industry.
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Alicia Martín-Navarro, María Paula Lechuga Sancho and Salustiano Martínez-Fierro
This paper aims to analyse through a bibliometric study the academic literature that relates entrepreneurship to foods.
Abstract
Purpose
This paper aims to analyse through a bibliometric study the academic literature that relates entrepreneurship to foods.
Design/methodology/approach
A database of 1,300 papers published in the ISI Web of Science was generated. The bibliometric techniques allowed us to describe scientific literature evolution, most productive authors, institutions and countries, most relevant sources and documents, trend topics and social structure.
Findings
The results illustrate an upward trend, more accentuated in the last four years, in publishing papers relating entrepreneurship to the food industry.
Originality/value
This research is novel because although numerous articles relate the food industry to entrepreneurship, no bibliometric articles that analyse the scientific production that relates both terms have been found in the literature.
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Virendra Kumar, Anindya Jayanta Mishra and Sonia Verma
– The purpose of this paper is to provide systematic empirical evidence on the health planning through Village Health Sanitation and Nutrition Committees (VHSNCs) in India.
Abstract
Purpose
The purpose of this paper is to provide systematic empirical evidence on the health planning through Village Health Sanitation and Nutrition Committees (VHSNCs) in India.
Design/methodology/approach
A micro-level study was carried out using qualitative study design. Data were collected through in-depth interviews with 105 respondents selected from 42 VHSNC sites. A thematic analytical framework approach was used to analyse the data.
Findings
The research results indicate that VHSNCs are playing a significant role in health planning. However, the committee meetings are not organised by the committee members on the regular basis. Most of the VHSNC members do not make village health plans. There are some challenges associated with the functioning of VHSNCs like insufficient resources, lack of people’s interest, insignificant attention and the unfair behaviour of the Panchayati Raj leaders.
Practical implications
The implications of the findings suggest that VHSNCs play a significant role in health planning. However, the leadership is ineffective due to their partial capabilities and approach that generate non-conducive environment. Studies of such nature will be helpful for policy makers in understanding the current situation and micro-level picture of VHSNC and also in analysing it in the existing health system.
Originality/value
VHSNC functions with a broader concern and cover range of social determinants at the village level. This study provides empirical evidence on the VHSNCs as lowest part of the health system.