Sandeep Singh, Muskaan Arora, Rajinder Kaur, Amita Rani and Payal Kathuria
This study aims to examine the relationship between religious commitment (RC), environmental values (EVs), behaviour intentions and awareness. In this study, EV is studied as a…
Abstract
Purpose
This study aims to examine the relationship between religious commitment (RC), environmental values (EVs), behaviour intentions and awareness. In this study, EV is studied as a mediator between the relationship of RC and environmental behavioural intentions. Finally, this study examines the conditional effect of environmental awareness on this mediation.
Design/methodology/approach
This study was conducted in the textile industry in Punjab, India. The sample for this study was 259 managers of different textile firms. The data was collected on standardised scales. Partial least squares structural equation modelling was used to examine the direct and indirect effects in this study.
Findings
It was found that the indirect effect between RC and environmental behaviour intention was significant through EV. This study confirmed that the mediation between the variables was moderated by environmental awareness.
Practical implications
Based on the tested model, textile organisations can improve their corporate social responsibility practices. This study highlights the importance of encouraging environmental awareness among textile industry employees, especially those with religious convictions, to reduce environmental impacts. It suggests ecological training, education initiatives and implementing eco-friendly policies.
Originality/value
This study provides a model based on social and psychological factors. The findings of this study can be applied in the textile industry to augment environmentally friendly behaviour among managers. The perspective of moderated meditation among the relationships of variables carries a unique value in this study. Furthermore, this study combines social factors like religion with environmental psychology within business settings. In this way, study carries a unique value.
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Rajinder Kaur, Amrita Saini and Sandeep Singh
To overcome the problem of over tourism, depletion of natural resources and various adverse effects on local communities, sustainable tourism has emerged with the different…
Abstract
To overcome the problem of over tourism, depletion of natural resources and various adverse effects on local communities, sustainable tourism has emerged with the different eco-friendly approaches. Without the usage of online resources, green tourism cannot be promoted. Hence, this chapter demonstrates the significance of digital media platforms to promote sustainable tourism. The chapter is based on descriptive study and primarily used the secondary sources of data. The data is primarily supported by credible, previously published works, such as journal articles and working papers. The primary focus is placed on the importance of digital media platforms in promoting sustainable tourism. The findings demonstrated that with the assistance of digital technology, tourist destinations can move forward on the path of sustainability as it contributed positively for the sustainability of tourist destinations. The adopting digital technology has become essential for advancing environmentally friendly travel since it leads to enhancement in destination marketing, improvement in the management of tourist resources as well as enrich the visitor experience.
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Rajinder Kaur and Rashmi Aggarwal
This study aims to compile the present situation of comparative advertisement in Indian markets and the existing legal remedies by citing some factual cases from the industry and…
Abstract
Purpose
This study aims to compile the present situation of comparative advertisement in Indian markets and the existing legal remedies by citing some factual cases from the industry and important judicial pronouncements.
Design/methodology/approach
It is a qualitative research based on primary and secondary source of information. Secondary sources comprise of statutory provisions of relevant act, articles/news items available in academic/trade journals and information generated from Government of India web sites. Primary research involved face-to-face interactions with practising advocates from Delhi High Court and Supreme Court of India in the area of trademarks. Information was collected on parameters related to efficacy, applicability, enforceability, monitoring, and legal issues of trademarks and disparagements.
Findings
In India, comparative advertisement is relatively a new concept and the lawful remedies are not that strong as that is other countries. In the absence of the stringent laws, the practice of comparative advertisement has seen many derogatory consequences a few are mentioned here. The paper concludes by giving recommendations on the issues of legal aspects of comparative advertisement in India.
Originality/value
This research paper attempts to provide an overall understanding of judicial environment on comparative advertisement in India which is still at its nascent stage.
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Mandeep Kaur, Rajinder Sandhu and Rajni Mohana
The purpose of this study is to verify that if applications categories are segmented and resources are allocated based on their specific category, how effective scheduling can be…
Abstract
Purpose
The purpose of this study is to verify that if applications categories are segmented and resources are allocated based on their specific category, how effective scheduling can be done?.
Design/methodology/approach
This paper proposes a scheduling framework for IoT application jobs, based upon the Quality of Service (QoS) parameters, which works at coarse grained level to select a fog environment and at fine grained level to select a fog node. Fog environment is chosen considering availability, physical distance, latency and throughput. At fine grained (node selection) level, a probability triad (C, M, G) is anticipated using Naïve Bayes algorithm which provides probability of newly submitted application job to fall in either of the categories Compute (C) intensive, Memory (M) intensive and GPU (G) intensive.
Findings
Experiment results showed that the proposed framework performed better than traditional cloud and fog computing paradigms.
Originality/value
The proposed framework combines types of applications and computation capabilities of Fog computing environment, which is not carried out to the best of knowledge of authors.
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Premendra Kumar Singh, Dikshit Gupta, Rajinder Kumar, Raju Ganesh Sunder and Bidhu Kanti Das
Purpose: This study examines how corporate social responsibility (CSR) affects Tata enterprises’ financial performance. Numerous studies have examined how CSR affects company FP…
Abstract
Purpose: This study examines how corporate social responsibility (CSR) affects Tata enterprises’ financial performance. Numerous studies have examined how CSR affects company FP, with mixed results. The large variety of outcomes may have been due to erroneous analysis or insignificantly controlled variables, but the most likely explanation is that different research utilised different approaches. This study examines the relationship between CSR and financial performance in India using Tata Group companies listed on the BSE100.
Methodology: The BSE100-listed Tata companies were chosen for investigation because Tata's are pioneer in philanthropy and CSR. The present investigation relies on data obtained from annual reports and sustainability reports of the respective companies for a period of 10 years (2013–2022). Regression analysis was performed using Stata version 14 to evaluate the relationship between CSR spending and financial performance.
Research limitation: The study is confined to 7 Tata companies indexed in the BSE100 for 10 years (FY2013–FY2022).
Social implication: Tata companies’ ethics and philanthropy activities are landmarks in Indian society that can be used to motivate the business stakeholders to contribute more to CSR. The tourism companies can use Tata's CSR model to grow their financial performance.
Findings: The findings of the study depict that financial performance is positively impacted by the amount spent on CSR by the companies. Companies that invest more in CSR have higher profitability, ROA, ROE, EPS, MB Ratio and MR_Daily.
Originality: This chapter will add comprehensive knowledge about the relationship of CSR and financial performance.
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Sonia Singh, Ankita Bansal, Rajinder Sandhu and Jagpreet Sidhu
This paper has proposed a Fog architecture-based framework, which classifies dengue patients into uninfected, infected and severely infected using a data set built in 2010. The…
Abstract
Purpose
This paper has proposed a Fog architecture-based framework, which classifies dengue patients into uninfected, infected and severely infected using a data set built in 2010. The aim of this proposed framework is to developed a latency-aware system for classifying users into different categories based on their respective symptoms using Internet of Things (IoT) sensors and audio and video files.
Design/methodology/approach
To achieve the aforesaid aim, a smart framework is proposed, which consist of three components, namely, IoT layer, Fog infrastructure and cloud computing. The latency of the system is reduced by using network devices located in the Fog infrastructure. Data generated by IoT layer will first be processed by Fog layer devices which are in closer proximity of the user. Raw data and data generated will later be stored on cloud infrastructure, from where it will be sent to different entities such as user, hospital, doctor and government healthcare agencies.
Findings
Experimental evaluation proved the hypothesis that using the Fog infrastructure can achieve better response time for latency sensitive applications with the least effect on accuracy of the system.
Originality/value
The proposed Fog-based architecture can be used with IoT to directly link it with the Fog layer.