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Case study
Publication date: 23 June 2015

Rajesh Chandwani and Biju Varkkey

The case describes the dilemma of Mr Mehta, Regional Head HR of AXZ, a large IT company in India. Mr Mehta had received an appeal from an employee Mr Rajesh Kumar who alleged that…

Abstract

The case describes the dilemma of Mr Mehta, Regional Head HR of AXZ, a large IT company in India. Mr Mehta had received an appeal from an employee Mr Rajesh Kumar who alleged that he was wrongly appraised by his manager Mr Yogesh Desai. Both Desai and Kumar have presented their perspectives to Mr Mehta. While Mr Mehta understands Mr Desai's challenges in performance appraisal process, he also is concerned about Rajesh, who is a talented employee with rare skill sets. Apart from the case specific issues related to the two employees, Mr Mehta is also concerned about the problems arising from the current performance appraisal system, especially after AXZ acquired UTVC, which had a very different performance appraisal system. The case also provides an opportunity to discuss the challenges associated with bell curve implementation and discrimination in performance appraisal processes in organizations.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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Case study
Publication date: 29 July 2014

Kartik Dave and Garima Dhamija

Brand management, marketing management and retail.

Abstract

Subject area

Brand management, marketing management and retail.

Study level/applicability

This case is applicable to postgraduate business management students.

Case overview

Mr Rajesh Jain promoted Miraaya chain of stores in the year 2010. Currently, Miraaya is a fast-evolving retail chain selling women's wear, and this case describes Miraaya's journey since its inception and its attempt to build a brand with limited resources and to carve a place for itself amidst growing competition and fast-growing customer awareness. Though Rajesh almost singlehandedly led the brand, the organization has professionals in each function and there has been process orientation – both for front-end functions as well as back-end functions, right from the beginning. In the second year of operation, the revenue grew very rapidly, but in the third year, when faced with the challenge of stagnant revenue, the organization could still increase the profitability. With a focus on product innovation, he and his team have been able to retain the customers' interest, which is at a premium with widespread competition from both organized and unorganized women's apparel retailers. With innovations like salwars in knitted fabric and cropped trousers with elastic waistband, Miraaya remained ahead of the pack. To keep the costs low, Rajesh and his team worked constantly on expanding via franchising and shop-in-shop formats as well as on online sales, thus also increasing the brand awareness. Students might come to the class with an understanding that brand building is done mainly through active communication in the media, while this case would create an opportunity for the students to appreciate that word-of-mouth, online media and building customer relationships via product innovation can be very exciting, affordable and successful media.

Expected learning outcomes

With the help of this case, students would learn about customer-based brand equity model and its factors. The case would also help to understand the challenges of brand building in retail in a country like India. It also defines the latest buying behaviour of Indian women and their aspirations.

Social implications

The case illustrates the challenges and opportunities for a retail entrepreneur in an Indian environment. The case is a nice piece of work to showcase how a new retailer should build the brand in a highly competitive market. This case can be a source of inspiration among budding entrepreneurs.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 4 no. 3
Type: Case Study
ISSN: 2045-0621

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Case study
Publication date: 6 December 2023

Manoj Gour Chintaluri and Bala Subramanian R.

This case study exposes students to conflicts with distributors, escalated scenarios of a trade association and the possible repercussions of such a scenario. Upon completion of…

Abstract

Learning outcomes

This case study exposes students to conflicts with distributors, escalated scenarios of a trade association and the possible repercussions of such a scenario. Upon completion of this case study, the students will be able to understand the critical success factors for a distribution setup and alignment of channels for driving growth; understand and manage the power dynamics with a stakeholder, like trade associations, distribution reach, fallacies in managing the distributors and identifying the gaps; critically evaluate negotiation opportunities when a trade association is not directly related to the principal organization.

Case overview/synopsis

This case study showcased a conflict between the distributor and Universal Heater Industries (UHI), a leading player in the water heater business in India. In 2015, the global leadership of UHI identified India as an emerging market and undertook a complete management overhaul to implement a new growth plan. Several measures were put in place that leveraged the global product portfolio and new people were appointed to push the agenda. Manish Singhal, the national sales head of UHI, selected Kerala as the pilot state to implement the new plan. However, the projects failed, as the distributor escalated the treatment meted out by UHI to the Electrical Trade Association (ETA). Trade associations have had a history of playing truant with players like UHI, and because of this, business came to a complete halt. The UHI and ETA teams met once; however, the suggested closure by ETA needed to be aligned with UHI’s interests. Singhal’s dilemma deepened, and they had to decide the next steps.

Complexity academic level

This case study is suitable for a postgraduate marketing course in a segment on managing channels, intermediaries, distribution management and channel conflicts. The uniqueness of this case is in the dimension of the trade association and managing the stakeholders.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 4
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 30 August 2024

Rajesh Kumar Bhaskaran, Sujit K Sukumaran and Kareem Abdul Waheed

This study aims to examine whether social initiatives adopted by firms lead to improved financial performance. The authors analyse the impact of different elements of social…

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Abstract

Purpose

This study aims to examine whether social initiatives adopted by firms lead to improved financial performance. The authors analyse the impact of different elements of social initiatives on wealth creation for firms in terms of operating and market performance.

Design/methodology/approach

The study is based on the social initiative scores of over 4,500 firms collected from Thomson Reuters' ESG database. The study uses two-stage least squares (2SLS) to analyse the relationship between social initiatives and firm performance.

Findings

Profitable, mature, capital intensive and firms with high sales growth rate tend to invest more in social initiatives. Firms with high agency costs invest in social initiatives for workforce efficiency, maintaining human rights and product responsibility. The study documents evidence that social investments are value creating mechanism for firms which leads to improved financial performance in terms of operating and stock market performance. Firms with high dividend intensity invest in social initiatives for workforce welfare and human rights initiatives. Investment in employee well-being and community initiatives results in intangible benefits such as improved stock market valuation.

Practical implications

The research model has not considered the impact of intervening variables to understand the relationship between corporate social performance and corporate financial performance.

Social implications

Firms ought to recognize that social investment is beneficial in terms of value creation of firms as stock market perceive such investments favourably. Firms must focus more on community development initiatives and workforce initiatives for the value creation of firms compared to investments directed towards human rights initiatives and product responsibility initiatives.

Originality/value

This study focusses exclusively on the social dimension of the CSR activities. The authors examine the impact of social welfare scores on firm performance by analysing the valuation effects on scores representing workforce, human rights, community and product responsibility. Moreover, the paper also examines the impact of a new dimension of product responsibility on firm performance. They also focus on both aspects of financial performance in terms of operating performance (proxied by ROE) and the joint impact of both operating and market performance (proxied by Tobin’s Q). This paper contributes to the research on the linkage of social performance to financial performance by observing that firms with high agency cost characteristics tend to invest in social initiatives for work force efficiency, maintaining human rights and product responsibility.

Details

Journal of Global Responsibility, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2041-2568

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Article
Publication date: 7 May 2024

Rajesh Rajaguru, Margaret Matanda and Christopher Agyapong Siaw

This study examines how formal retail formats (FRFs), and informal retail formats (IRFs) may coexist as substitutes and complements in emerging markets because of store patronage…

317

Abstract

Purpose

This study examines how formal retail formats (FRFs), and informal retail formats (IRFs) may coexist as substitutes and complements in emerging markets because of store patronage driven by customers’ chronic shopping orientations, and differences in salesperson consultation in the two retail formats.

Design/methodology/approach

Using a shopping motivational orientation framework, we develop and test a moderated mediation model using survey data from 515 shoppers of formal and informal grocery retail outlets in India.

Findings

While task-focused and experiential-focused shopping orientations influence both FRF and IRF patronage, store satisfaction mediates these relationships and crucially attenuates the negative impact of task-focused orientation on FRF patronage. Salesperson consultation moderates the mediating effects of satisfaction in the link between shopping orientation and patronage of both FRFs and IRFs.

Research limitations/implications

The findings suggest that FRFs and IRFs could coexist as complements and substitutes when patronage is examined as repeated visits determined by shopping orientation, mediated by satisfaction and moderated by salesperson consultation.

Practical implications

For FRFs and IRFs to be complements, both formats must prioritize their distinctive attributes that satisfy a consumer's chronic shopping orientation. Substitution depends on how both retail formats prioritize salesperson consultation and in-store characteristics that appeal to consumers’ chronic orientation during specific shopping trips.

Originality/value

Whilst FRFs must satisfy task-focused shoppers to compete with IRFs, salesperson consultation can inhibit such satisfaction. However, the extent of coexistence between FRFs and IRFs depends on how each format leverages salesperson consultation to enhance satisfaction of experiential-focused shoppers.

Details

International Journal of Retail & Distribution Management, vol. 52 no. 5
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 8 June 2023

J. Irudhaya Rajesh, Verma Prikshat, Susan Kirk, Muhammad Mohtsham Saeed, Parth Patel and Malik Muhammad Sheheryar Khan

This study aims to explore how transformational leaders enhance public service employees’ growth satisfaction in the job and mitigate job stress and burnout, incorporating…

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Abstract

Purpose

This study aims to explore how transformational leaders enhance public service employees’ growth satisfaction in the job and mitigate job stress and burnout, incorporating follower interpersonal communication satisfaction with the leader (IPCSL) as a mediator.

Design/methodology/approach

On the basis of the survey data collected from the Indian public service employees, regression analysis, bootstrapping and SOBEL test are used to test the proposed research model.

Findings

The findings highlighted a partial mediation of follower interpersonal communication satisfaction with leader between transformational leadership (TL) and public service employees’ growth satisfaction in the job. Although there was no significant direct effect of TL on job stress and burnout, the results underlined a significant indirect effect of follower IPCSL.

Originality/value

By examining the important role of follower IPCSL, this study unravels the precise intervening mechanism between TL and follower affective outcomes like growth satisfaction in job, job stress and burnout among public service employees.

Details

Journal of Asia Business Studies, vol. 17 no. 6
Type: Research Article
ISSN: 1558-7894

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Article
Publication date: 3 July 2017

V. Rajesh, A.J. Chamkha, Ch. Sridevi and A.F. Al-Mudhaf

The purpose of this paper is to study numerically the influence of a magnetic field on the transient free convective boundary layer flow of a nanofluid over a moving semi-infinite…

138

Abstract

Purpose

The purpose of this paper is to study numerically the influence of a magnetic field on the transient free convective boundary layer flow of a nanofluid over a moving semi-infinite vertical cylinder with heat transfer

Design/methodology/approach

The problem is governed by the coupled non-linear partial differential equations with appropriate boundary conditions. The fluid is a water-based nanofluid containing nanoparticles of copper. The Brinkman model for dynamic viscosity and Maxwell–Garnett model for thermal conductivity are used. The governing boundary layer equations are written according to The Tiwari–Das nanofluid model. A robust, well-tested, implicit finite difference method of Crank–Nicolson type, which is unconditionally stable and convergent, is used to find the numerical solutions of the problem. The velocity and temperature profiles are studied for significant physical parameters such as the magnetic parameter, nanoparticles volume fraction and the thermal Grashof number Gr. The local skin-friction coefficient and the Nusselt number are also analysed and presented graphically.

Findings

The present computations have shown that an increase in the values of either magnetic parameter M or nanoparticle volume fraction decreases the local skin-friction coefficient, whereas the opposite effect is observed for thermal Grashof number Gr. The local Nusselt number increases with a rise in Gr and ϕ values. But an increase in M reduces the local Nusselt number.

Originality/value

This paper is relatively original and presents numerical investigation of transient two-dimensional laminar boundary layer free convective flow of a nanofluid over a moving semi-infinite vertical cylinder in the presence of an applied magnetic field. The present study is of immediate application to all those processes which are highly affected by heat enhancement concept and a magnetic field. Further the present study is relevant to nanofluid materials processing, chemical engineering coating operations exploiting nanomaterials and others.

Details

Engineering Computations, vol. 34 no. 5
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 8 May 2017

Shweta Shrivastava and Anupama Rajesh

This paper aims to discuss the importance and impact of performance appraisals on morale and productivity of employees while describing one of the most popular tools for…

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Abstract

Purpose

This paper aims to discuss the importance and impact of performance appraisals on morale and productivity of employees while describing one of the most popular tools for appraisals, the bell curve. It draws attention to how owing to the various flaws of the bell curve system, few organizations, such as Infosys, are now adopting alternative systems of appraisals.

Design/methodology/approach

This paper describes various advantages and disadvantages of the bell curve in detail. It also describes iCount, an appraisal system based on open ranking that has been adopted by Infosys, and discusses the expected advantages and disadvantages of the new system vis-à-vis the bell curve.

Findings

Organizations are now questioning the effectiveness of the bell curve, as a performance management tool, in light of its drawbacks. Infosys Limited has, therefore, moved to an alternative system named iCount, which is expected to be more effective and to enhance the morale of its employees.

Originality/value

This paper scrutinizes the bell curve approach to performance appraisals, its premise, distinct advantages, and adverse impact on employees, that have led Infosys Limited to move on to a feedback-based system.

Details

Human Resource Management International Digest, vol. 25 no. 3
Type: Research Article
ISSN: 0967-0734

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Article
Publication date: 17 June 2009

Juha Vaatanen, Daria Podmetina and Rajesh K Pillania

Russia is one of the fastest growing emerging economies and large Russian companies, mainly resource exporters, have entered the global markets in recent years. The…

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Abstract

Russia is one of the fastest growing emerging economies and large Russian companies, mainly resource exporters, have entered the global markets in recent years. The internationalization process of Russian enterprises and its implications on foreign direct investment paradigms have attracted global interest. This paper studies the effect of internationalization on the performance of large Russian companies (state‐owned, privatized and de‐novo). The results show that international operations have a significant effect on company performance indicators. Companies with international operations have significantly higher profitability and labor productivity. However, profitability or labor productivity is not significantly higher in the early years of trade liberalization. The positive effects grow gradually with the integration of Russian companies to world markets. Specifically, the expansion of the de‐novo private sector has been strong.

Details

Multinational Business Review, vol. 17 no. 2
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 6 April 2020

Rajesh Rajaguru, Roshni Narendran and Gayathri Rajesh

Social loafing is a key inhibitor in group-based student learning and is a key challenge in administering group-based assessments in higher education. This study examines…

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Abstract

Purpose

Social loafing is a key inhibitor in group-based student learning and is a key challenge in administering group-based assessments in higher education. This study examines differences in the effects of antecedents of social loafing (disruptive behaviour, social disconnectedness and apathy) on work quality by comparing student-created and instructor-created groups. The study also investigates how group members' efforts to “pick up the slack” of social loafers in the two kinds of groups moderate the effect of antecedents of social loafing on work quality.

Design/methodology/approach

Post-graduate students from two different sessions of the Marketing Management unit participated in the study: 95 students from session 1 and 90 students from session 2. One session represented student-created groups and the other session represented instructor-created groups. Each group consisted of five students. Partial Least Square (PLS) estimation using SmartPLS was used to assess the direct and interaction effects.

Findings

The results indicate differences in the effects of the antecedents of social loafing such as apathy and disruptive behaviour on work quality for both student-created and instructor-created groups. Social disconnectedness was found to have no significant effect on work quality. Interestingly, the study found significant differences in the effects of “pick up the slack” on the work quality of student-created and instructor-created groups. Members of student-created groups who picked up the slack of social loafers improved the work quality for unit assessment. This effect was not significant for instructor-created groups.

Originality/value

Extant literature on social loafing predominantly focusses on its effect on students' work quality and educational achievement. This study contributes to the literature by investigating how the student-created and instructor-created group members' efforts to pick up the slack of social loafers moderate the effects of the antecedents of social loafing on work quality.

Details

Education + Training, vol. 62 no. 4
Type: Research Article
ISSN: 0040-0912

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