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1 – 10 of 35Rashmi Mishra, Abhishek Mishra, Veenus Tiwari and Rajendra Kumar Jain
The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the…
Abstract
Purpose
The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the institute’s brand represents an extant research gap.
Design/methodology/approach
This study addresses the gap by empirically measuring higher education institution (HEI) service quality and explores its impact on student engagement, satisfaction and brand equity. This research analyses structured data from 250 students, through partial least squares-based structural equation modelling, to test the proposed hypotheses.
Findings
Within the overall service quality of an HEI, all components of institutional service quality are found to affect student engagement strongly; however, only some dimensions of learning management system service quality do. Student engagement is found to positively impact student satisfaction which, in turn, strongly affects all elements of HEI brand equity.
Originality/value
This study adds value to the extant research in higher education service quality by adding a layer of online platform service quality and offers actionable insights for HEI administrators.
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Rambabu Lavuri and Rajendra Kumar Gopi
This study aims to evaluate the impact of product complexity, product involvement and product diagnosticity on shaping webrooming behavior in emerging fashion retailing, with…
Abstract
Purpose
This study aims to evaluate the impact of product complexity, product involvement and product diagnosticity on shaping webrooming behavior in emerging fashion retailing, with product knowledge acting as a moderator and information processing, and uncertainty reduction theory contributing as the theoretical foundation.
Design/methodology/approach
In total, 371 responses were collected from fashionable consumers who had recently purchased fashion products via a purposive sampling approach, and the data were analyzed using structural equation modeling and PROCESS macro.
Findings
The results illustrated that product complexity had a significant impact on product involvement and product diagnosticity, and consumer attitude. Attitude, in turn, had a favorable impact on webrooming behavior. Likewise, product diagnosticity and product involvement had a positive mediating association between product complexity and consumer attitude. Product knowledge significantly moderated the relationship between product complexity, product involvement, and consumer attitude, but it exhibited a negative moderation association between product complexity, product diagnosticity, and attitude.
Originality/value
This study represents a novel research endeavor, shedding light on webrooming from the perspective of product attributes in fashion retailing. It contributes to the growing body of literature on fashion marketing by analyzing the rapidly evolving phenomena of webrooming behavior within the multichannel context of the fashion industry.
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Manoj Kumar Dash, Rajendra Sahu, Gayatri Panda, Deepa Jain, Gaurvendra Singh and Chetanya Singh
With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables…
Abstract
Purpose
With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables us to focus on widespread ways of reaching the target audience. The principal motto of this research study is to identify the role of social media in public health development with a systematic review of literature in terms of its practice, assistance and application in future areas of public health measures.
Design/methodology/approach
The research adopted a bibliometric analysis method to analyze the data from vast sources. The Scopus database was used to extract papers using appropriate keywords. Thus, the study tries to answer the following research questions: (1) to determine the key journals, authors and keywords in the public health development research; (2) to provide a theme-based cluster based on the keywords’ cooccurrences; and (3) to develop a research framework for the upcoming researchers.
Findings
The study's findings provide a path to understanding the present research stream regarding the highest publication in terms of journals and the year and relevance of social media in public health development. Five theme-based clusters have been identified based on keyword cooccurrences. Thus, future researchers can extend the research field using different themes and frameworks, adding value to the present research works.
Practical implications
This research work is helpful to the government, health practitioners, policymakers and researchers in investigating areas where social media can be implemented. Lastly, social media applications will provide health development measures and lucrative results to the public.
Originality/value
The research enumerates the significance of social media in public health development through bibliometric analysis. The research work analyzed, reviewed and measured the importance of social media in health development measures by recognizing its usage, application and potential future research directions. The theme-based clusters have also been identified from the keywords’ cooccurrences.
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Rajendra Kumar Gopi, Rambabu Lavuri and K Francis Sudhakar
The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry…
Abstract
Purpose
The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry, with mediating (attitude [ATT]) and moderating (product involvement [PT]) effect. We used the stimulus– organism–responses theory as a theoretical underpinning.
Design/methodology/approach
We collected 307 responses from fashionable consumer who was purposed fashion products recently through convenience sampling approach and analysed the data with structural equation modelling and PROCESS macro.
Findings
The results illustrated that AC and consumer empowerment had a significant impact on consumer attitude and their WB. Likewise, consumer attitude had a positive mediating association between AC, consumer empowerment and WB. PI significantly moderated the relationship between ACs, consumer empowerment with attitude and attitude with WB.
Originality/value
This study is one of the new research works of its kind, which examines the role of AC and consumer empowerment on WB in the fashion industry. This study contributes to the growing amount of literature on fashion marketing by analysing the rapidly growing phenomena of WB in a multichannel context of the fashion industry.
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Manali Chatterjee, Titas Bhattacharjee and Bijitaswa Chakraborty
This paper aims to review, discuss and synthesize the literature focusing on the Indian initial public offering (IPO) market. Understanding the Indian IPO market can help answer…
Abstract
Purpose
This paper aims to review, discuss and synthesize the literature focusing on the Indian initial public offering (IPO) market. Understanding the Indian IPO market can help answer broader corporate finance questions. The growing number of IPOs in the Indian context, coupled with the increasing importance of the Indian economy in the global market, makes this review an essential topic.
Design/methodology/approach
The systematic literature review methodology was adopted to review 111 papers published between 2002 and 2021. The authors used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses approach during the review process. Additionally, the authors use a bibliometric review methodology to examine the pattern and trend of research in this area of interest. Furthermore, the authors conduct a critical review and synthesis of the top 20 papers based on citations. The authors also use a co-citation network and manual content analysis method to identify key research themes.
Findings
This review helps in identifying major themes of research in this area of interest. The authors find that majority of the research has focused on IPO performance whereas post-IPO performance needs critical attention as well. The authors develop a comprehensive framework and future research agenda based on their discussion.
Research limitations/implications
Meta-analysis of the literature can be conducted to gain better insights into the findings of prior studies.
Practical implications
This review paper develops a comprehensive overview on Indian IPO market which can be of interest not only to Indian scholarship. India as an economy is increasingly gaining attention at the global level. Hence, the future research objectives as illustrated in the study can be of interest for the global scholarship also.
Originality/value
To the best of the authors’ knowledge, this is the first comprehensive review paper that examines, synthesizes and outlines the future research agenda on Indian IPO studies. This review can be useful for researchers, business policymakers, finance professionals and anyone else interested in the Indian IPO market.
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Harish Kumar Banga, Parveen Kalra, Rajendra M. Belokar and Rajesh Kumar
The purpose of this study is improvement of human gait by customized design of ankle foot orthosis (AFO). An has been the most frequently used orthosis in children with cerebral…
Abstract
Purpose
The purpose of this study is improvement of human gait by customized design of ankle foot orthosis (AFO). An has been the most frequently used orthosis in children with cerebral palsy. AFOs are designed to boost existing features or to avoid depression or traumatize muscle contractures. The advantages of AFO’s utilized for advancement in human walk attributes for the improvement in foot deformities patients or youngsters with spastic loss of motion. In this research on the customized design of AFO's to improve gait, there are limitations during walking of foot drop patients. In children with foot drops, specific AFOs were explicitly altered to improve parity and strength which are beneficial to walking positions.
Design/methodology/approach
This study proposes the customized design of AFOs using computerized and additive manufacturing for producing advances to alter the design and increase comfort for foot drop patients. Structuring the proposed design fabricated by using additive manufacturing and restricted material, the investigation was finalized at the Design Analysis Software (ANSYS). The system that performs best under investigation can additionally be printed using additive manufacturing.
Findings
The results show that the customized design of AFOs meets the patient’s requirements and could also be an alternative solution to the existing AFO design. The biomechanical consequences and mechanical properties of additive manufactured AFOs have been comparable to historically synthetic AFOs. While developing the novel AFO designs, the use of 3D printing has many benefits, including stiffness and weight optimization, to improve biomechanical function and comfort. To defeat the issues of foot drop patients, a customized AFO is used to improve the human gait cycle with new material and having better mechanical properties.
Originality/value
This research work focuses on the biomechanical impacts and mechanical properties of customized 3D-printed AFOs and compares them to traditionally made AFOs. Customized AFO design using 3D printing has numerous potential advantages, including new material with lightweight advancement, to improve biomechanical function and comfort. Normally, new applications mean an incremental collection of learning approximately the behavior of such gadgets and blending the new design, composite speculation and delivered substance production. The test results aim to overcome the new AFO structure issues and display the limited components and stress examination. The outcome of the research is the improved gait cycle of foot drop patients.
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Pawan Gupta, Arvind Kumar Lal, Rajendra Kumar Sharma and Jai Singh
The purpose of this paper is to compute reliability, availability, and mean time before failure of the process of a plastic‐pipe manufacturing plant consisting of a (K, N) system…
Abstract
Purpose
The purpose of this paper is to compute reliability, availability, and mean time before failure of the process of a plastic‐pipe manufacturing plant consisting of a (K, N) system for various choices of failure and repair rates of sub‐systems. This plant consists of eight sub‐systems.
Design/methodology/approach
In this paper the Chapman‐Kolmogorov differential equations are formed using mnemonic rule from the transition diagram of the plastic‐pipe manufacturing plant. The governing differential equations are solved using matrix method in order to find the reliability of the system with the help of MATLAB software. The same system of differential equations is solved numerically using Runge‐Kutta fourth order method to validate the results obtain by MATLAB.
Findings
The findings in the paper are an analysis of reliability, availability and mean time before failure of plastic‐pipe manufacturing plant has been carried out.
Practical implications
This paper proposes matrix calculus method using MATLAB software to find out the reliability of the plastic‐pipe manufacturing plant. This approach can be implemented to find reliability of other manufacturing plants as well.
Originality/value
The findings suggest that the management of the plastic‐pipe manufacturing plant 's sensitive sub‐system is important to improve its performance.
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