Amarendra Kumar Dash and Rajendra Kumar Dash
With the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and media…
Abstract
Purpose
With the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and media integration have emerged as indispensable tools in any environmental campaign. This study is an inquiry into India's Swachh Bharat Abhiyan (2014–2019) which is one of the major strategic sustainable development campaigns of the 21st century. The twin research questions raised are (1) What were the major action-plans and the key outreach strategies adopted in SBA? and (2) How the discourse of swachhata (cleanliness) was propagated in SBA?
Design/methodology/approach
With response to research question 1, a seven-fold analysis of the strategic aspects of the SBA is undertaken utilizing Willner's (2006) strategic approach to the promotion of sustainable development campaigns. Research question 2 is addressed through a multimodal analysis of the discourse of swachhata (cleanliness) following the Grammar of Visual Design framework of Kress and van Lieuwen (2006).
Findings
The campaign employed a 360-degree promotional strategy. It involved print, electronic and social media; promoted inter- and intra-institutional alliances; roped in opinion leaders and opinion formers; and encouraged massive public participation. Strategically, SBA's discourse of cleanliness adhered to the “3R” principles of the United Nation's Sustainability Goals: Reduce, Reuse and Recycle. Tactically, the discourse of cleanliness was framed in the ideas of shame versus dignity and was entrenched in the ideals of commitment to nation and neighborhood, and good citizenship.
Research limitations/implications
One major limitation of this study is the exclusion of certain intervening variables such as (1) access to the state of the art of green technology, (2) green financing, (3) green incubation, (4) sustainable PPP models for SBA and (5) for-profit approach to environmental cleanliness. Future studies can expand the scope of research by incorporating these variables in their analytical frameworks.
Originality/value
This is the first study to undertake a comprehensive analysis of the communication aspect of SBA. This case study, in particular, can be useful for the young research scholars and postgraduate students of Communication, Management and Public Policy.
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Chetanya Singh, Manoj Kumar Dash, Rajendra Sahu and Anil Kumar
Artificial intelligence (AI) is increasingly applied by businesses to optimize their processes and decision-making, develop effective and efficient strategies, and positively…
Abstract
Purpose
Artificial intelligence (AI) is increasingly applied by businesses to optimize their processes and decision-making, develop effective and efficient strategies, and positively influence customer behaviors. Businesses use AI to generate behaviors such as customer retention (CR). The existing literature on “AI and CR” is vastly scattered. The paper aims to review the present research on AI in CR systematically and suggest future research directions to further develop the field.
Design/methodology/approach
The Scopus database is used to collect the data for systematic review and bibliometric analysis using the VOSviewer tool. The paper performs the following analysis: (1) year-wise publications and citations, (2) co-authorship analysis of authors, countries, and affiliations, (3) citation analysis of articles and journals, (4) co-occurrence visualization of binding terms, and (5) bibliographic coupling of articles.
Findings
Five research themes are identified, namely, (1) AI and customer churn prediction in CR, (2) AI and customer service experience in CR, (3) AI and customer sentiment analysis in CR, (4) AI and customer (big data) analytics in CR, and (5) AI privacy and ethical concerns in CR. Based on the research themes, fifteen future research objectives and a future research framework are suggested.
Research limitations/implications
The paper has important implications for researchers and managers as it reveals vital insights into the latest trends and paths in AI-CR research and practices. It focuses on privacy and ethical issues of AI; hence, it will help the government develop policies for sustainable AI adoption for CR.
Originality/value
To the author's best knowledge, this paper is the first attempt to comprehensively review the existing research on “AI and CR” using bibliometric analysis.
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Manoj Kumar Dash, Rajendra Sahu, Gayatri Panda, Deepa Jain, Gaurvendra Singh and Chetanya Singh
With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables…
Abstract
Purpose
With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables us to focus on widespread ways of reaching the target audience. The principal motto of this research study is to identify the role of social media in public health development with a systematic review of literature in terms of its practice, assistance and application in future areas of public health measures.
Design/methodology/approach
The research adopted a bibliometric analysis method to analyze the data from vast sources. The Scopus database was used to extract papers using appropriate keywords. Thus, the study tries to answer the following research questions: (1) to determine the key journals, authors and keywords in the public health development research; (2) to provide a theme-based cluster based on the keywords’ cooccurrences; and (3) to develop a research framework for the upcoming researchers.
Findings
The study's findings provide a path to understanding the present research stream regarding the highest publication in terms of journals and the year and relevance of social media in public health development. Five theme-based clusters have been identified based on keyword cooccurrences. Thus, future researchers can extend the research field using different themes and frameworks, adding value to the present research works.
Practical implications
This research work is helpful to the government, health practitioners, policymakers and researchers in investigating areas where social media can be implemented. Lastly, social media applications will provide health development measures and lucrative results to the public.
Originality/value
The research enumerates the significance of social media in public health development through bibliometric analysis. The research work analyzed, reviewed and measured the importance of social media in health development measures by recognizing its usage, application and potential future research directions. The theme-based clusters have also been identified from the keywords’ cooccurrences.
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Vivek Agrawal, Rajendra P. Mohanty and Anand Mohan Agrawal
The purpose of this paper is to differentiate the empowering influences of critical enablers of supply chain management (SCM) along with their interrelationships. These empowering…
Abstract
Purpose
The purpose of this paper is to differentiate the empowering influences of critical enablers of supply chain management (SCM) along with their interrelationships. These empowering enablers are significant, as they encourage productive execution to improve organizational performance and stakeholder's satisfaction.
Design/methodology/approach
From the literature review, incidence of a number of SCM enablers were found and they were subjected to critical scrutiny by a considerable number of experts engaged in SCM research and application to identify significant and applicable empowering enablers by grounded interactions. By using Impact Matrix Cross-Reference Multiplication Applied to a Classification analysis, the driving and dependence power were analyzed and the empowering enablers were ordered. This was pursued by building up a structural model of the empowering enablers using interpretive structure modeling, followed with measuring cause–effect relationship using decision-making trial and evaluation laboratory (DEMATEL).
Findings
Among these identified enablers of SCM, operational performance, green SCM, employee empowerment and motivation and strategic association came out to be strategic enablers.
Research limitations/implications
The findings may help the practicing professionals to develop clarity in understanding of these essential enablers and their contextual as well as cause–effect relationship in SCM. The practicing professionals need to focus on all these enablers during implementation of SCM for enhancing the organizational performance and stake holders' satisfaction.
Originality/value
This study is of practical utility in real-life implementation of SCM. The algorithm used in applying the multi-criteria decision-making approach is very user-friendly, and the application of DEMATEL is an innovation compared to previous research. Further, the findings can be used as a benchmark for improving the performance of SCM by considering the cause–effect relationship.
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Pawan Gupta, Arvind Kumar Lal, Rajendra Kumar Sharma and Jai Singh
Proposes a method to compute reliability and long‐run availability of the main parts of the butter‐oil (melted butter) manufacturing plant. This manufacturing plant consists of…
Abstract
Purpose
Proposes a method to compute reliability and long‐run availability of the main parts of the butter‐oil (melted butter) manufacturing plant. This manufacturing plant consists of eight sub‐systems working in a series. Two sub‐systems, namely pump and chiller, are supported by stand‐by units with perfect switch‐over devices and the remaining six sub‐systems are prone to failure.
Design/methodology/approach
Mathematical formulation of the model is carried out using mnemonic rule for these six sub‐systems. Reliability, availability and MTBF of the serial process in the butter‐oil processing plant have been computed for various choices of failure and repair rates of sub‐systems of this plant.
Findings
Analysis of reliability, long‐run availability and mean time before failure of the butter‐oil manufacturing plant can help in increasing the production and quality of the butter‐oil.
Originality/value
Industrial implications of the results have also been briefly discussed.
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Partha Pratim Ray, Dinesh Dash and Debashis De
Background: Every so often, one experiences different physically unstable situations which may lead to possibilities of suffering through vicious physiological risks and extents…
Abstract
Purpose
Background: Every so often, one experiences different physically unstable situations which may lead to possibilities of suffering through vicious physiological risks and extents. Dynamic physiological activities are such a key metric that they are perceived by means of measuring galvanic skin response (GSR). GSR represents impedance of human skin that frequently changes based on different human respiratory and physical instability. Existing solutions, paved in literature and market, focus on the direct measurement of GSR by two sensor-attached leads, which are then parameterized against the standard printed circuit board mechanism. This process is sometimes cumbersome to use, resulting in lower user experience provisioning and adaptability in livelihood activities. The purpose of this study is to validate the novel development of the cost-effective GSR sensing system for affective usage for smart e-healthcare.
Design/methodology/approach
This paper proposes to design and develop a flexible circuit strip, populated with essential circuitry assemblies, to assess and monitor the level of GSR. Ordinarily, this flexible system would be worn on the back palm of the hand where two leads would contact two sensor strips worn on the first finger.
Findings
The system was developed on top of Pyralux. Initial goals of this work are to design and validate a flexible film-based GSR system to detect an individual’s level of human physiological activities by acquiring, amplifying and processing GSR data. The measured GSR value is visualized “24 × 7” on a Bluetooth-enabled smartphone via a pre-incorporated application. Conclusion: The proposed sensor-system is capable of raising the qualities such as adaptability, user experience, portability and ubiquity for possible application of monitoring of human psychodynamics in a more cost-effective way, i.e. less than US$50.
Practical implications
Several novel attributes are envisaged in the development process of the GSR system that made it different from and unique as compared to the existing alternatives. The attributes are as follows: (i) use of reproductive sensor-system fabrication process, (ii) use of flexible-substrate for hosting the system as proof of concept, (iii) use of miniaturized microcontroller, i.e. ATTiny85, (iv) deployment of energy-efficient passive electrical circuitry for noise filtering, (v) possible use case scenario of using CR2032 coin battery for provisioning powering up the system, (vi) provision of incorporation of internet of things (IoT)-cloud integration in existing version while fixing related APIs and (vii) incorporation of heterogeneous software-based solutions to validate and monitor the GSR output such as MakerPlot, Arduino IDE, Fritzing and MIT App Inventor 2.
Originality/value
This paper is a revised version R1 of the earlier reviewed paper. The proposed paper provides novel knowledge about the flexible sensor system development for GSR monitoring under IoT-based environment for smart e-healthcare.
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Shivani Bali, Vikram Bali, Rajendra Prasad Mohanty and Dev Gaur
Recently, blockchain technology (BT) has resolved healthcare data management challenges. It helps healthcare providers automate medical records and mining to aid in data sharing…
Abstract
Purpose
Recently, blockchain technology (BT) has resolved healthcare data management challenges. It helps healthcare providers automate medical records and mining to aid in data sharing and making more accurate diagnoses. This paper attempts to identify the critical success factors (CSFs) for successfully implementing BT in healthcare.
Design/methodology/approach
The paper is methodologically structured in four phases. The first phase leads to identifying success factors by reviewing the extant literature. In the second phase, expert opinions were solicited to authenticate the critical success factors required to implement BT in the healthcare sector. Decision Making Trial and Evaluation Laboratory (DEMATEL) method was employed to find the cause-and-effect relationship among the third phase’s critical success factors. In phase 4, the authors resort to validating the final results and findings.
Findings
Based on the analysis, 21 CSFs were identified and grouped under six dimensions. After applying the DEMATEL technique, nine factors belong to the causal group, and the remaining 12 factors fall under the effect group. The top three influencing factors of blockchain technology implementation in the healthcare ecosystem are data transparency, track and traceability and government support, whereas; implementation cost was the least influential.
Originality/value
This study provides a roadmap and may facilitate healthcare professionals to overcome contemporary challenges with the help of BT.
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Saptarshi Bhattacharya, Rajendra Prasad Sharma and Ashish Gupta
Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has…
Abstract
Purpose
Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has established the country of origin (COO) as a trust-building cue; however, it requires empirical testing in the online retailing context. The present study aims to examine the e-tailer COO’s effect on consumer privacy, trust and purchase intention.
Design/methodology/approach
An online survey floated a seven-point Likert scale questionnaire and invited the receivers to participate in the investigation over e-mails and text messages. A total of 355 usable responses were analyzed using R programming.
Findings
This study empirically validated a proposed conceptual model examining the influence of COO on consumer privacy, trust and purchase intention. The findings suggest that COO influences consumer privacy, trust and purchase intention. This study further found that the privacy practices of online retailers positively impact consumer trust. Trust acts as a mediating factor in influencing purchase intention.
Practical implications
This study offers valuable insights for advancing the research agenda and actionable inputs to e-commerce managers for alleviating consumer privacy concerns in emerging economies. Future researchers can test the proposed model in other demographic and e-commerce settings.
Originality/value
This study contributes to the present knowledge on consumer privacy in online retailing in the Indian context. This paper also examines the relationship of COO with consumer privacy, trust and purchase intention, an underexplored research area in emerging markets.
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Sudarsan Desul, Rabindra Kumar Mahapatra, Raj Kishore Patra, Mrutyunjay Sethy and Neha Pandey
The purpose of this study is to review the application of semantic technologies in cultural heritage (STCH) to achieve interoperability and enable advanced applications like 3D…
Abstract
Purpose
The purpose of this study is to review the application of semantic technologies in cultural heritage (STCH) to achieve interoperability and enable advanced applications like 3D modeling and augmented reality by enhancing the understanding and appreciation of CH. The study aims to identify the trends and patterns in using STCH and provide insights for scholars and policymakers on future research directions.
Design/methodology/approach
This research paper uses a bibliometric study to analyze the articles published in Scopus and Web of Science (WoS)-indexed journals from 1999 to 2022 on STCH. A total of 580 articles were analyzed using the Biblioshiny package in RStudio.
Findings
The study reveals a substantial increase in STCH publications since 2008, with Italy leading in contributions. Key research areas such as ontologies, semantic Web, linked data and digital humanities are extensively explored, highlighting their significance and characteristics within the STCH research domain.
Research limitations/implications
This study only analyzed articles published in Scopus and WoS-indexed journals in the English language. Further research could include articles published in other languages and non-indexed journals.
Originality/value
This study extensively analyses the research published on STCH over the past 23 years, identifying the leading authors, institutions, countries and top research topics. The findings provide guidelines for future research direction and contribute to the literature on promoting, preserving and managing the CH globally.
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Rahul Vishwanath Dandage, Santosh B. Rane and Shankar S. Mantha
Project risk management (PRM) and human resource management (HRM) are the two critical success factors (CSFs) for international project management. This paper aims to correlate…
Abstract
Purpose
Project risk management (PRM) and human resource management (HRM) are the two critical success factors (CSFs) for international project management. This paper aims to correlate these two CSFs, identify the human resource (HR) barriers, develop a hybrid model for risk management and develop strategies to overcome the HR barriers to effective risk management in international projects.
Design/methodology/approach
In total, 20 key HR barriers have been identified through a literature survey and verified by project professionals. These HR barriers are ranked according to their ability to trigger other barriers by analysing their interactions using the decision-making trial and evaluation laboratory (DEMATEL) method. Based on Ulrich’s revised model for HR functions, a hybrid framework for international PRM has been proposed.
Findings
DEMATEL analysis categorized nine barriers as cause barriers and 11 as affected barriers. The “PROJECTS” model proposed for HR strategy development suggests eight strategies to overcome these nine cause barriers. The hybrid PRM framework developed includes the effect of the HR dimension.
Research limitations/implications
This paper presents the generalized prioritization of HR barriers to international PRM. For a specific international project, the HR barriers and their prioritization may change slightly. The hybrid framework for PRM and the strategy development model suggested are yet to be validated.
Originality/value
Correlating two CSFs in international project management, i.e. HRM and PRM and ranking the HR barriers using the DEMATEL method is the uniqueness of this research paper. The hybrid framework developed for PRM based on HR functions in Ulrich’s revised model and the proposed new HR strategy development model “PROJECTS” are unique contributions of this paper.